John Maher Email & Phone Number

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

While working at Further, I served as the client lead for multiple 501c3 non-profits ranging from mid to large size budget and revenue goals. My primary responsibilities included:- Execute DR marketing campaign with the charge to meet new donor conversion goals and generate fundraising revenue at a positive ROI.- Plan and manage annual digital advertising budgets ranging from $500k-$2m to meet forecasted revenue goals- Manage client's 1st Party Data/Customer lists and eCRM systems (Salesforce, Salsa, Luminate/Blackbaud, Classy).

Washington D.C. Metro Area

Serve as team leader for integrated paid media developing innovative, multi-channel paid media campaigns for clients in the public and private sectors.Day-to-day, client facing lead for paid media campaigns providing counsel on process, evaluation and performance.Identify opportunities to apply latest digital media trends, best practices and custom A/B testing to produce organic growth and increase year-over-year campaign budgets.

Washington D.C. Metro Area

Silver Spring, Md

Support the strategic development of off-air paid media strategies for Investigation Discovery and TLC networks.Use data-driven strategies and tactics to reach specifically defined and highly targeted audience segments at a programmatic and addressable level via national cable, satellite, digital, radio and print mediums.Facilitate communication between the strategic investment team and external agencies for planning and executing media buys

Silver Spring, Md

Execute all stages of media planning for all on-air campaigns hosted by client networkResearch year to date campaign metrics such as campaign reach, conversion, and efficiency ratio to develop network benchmarks for a measure of success. Develop post analysis on-air reports for client marketing teams to present success, failures and learnings from priority campaigns.Assist in off-air media buys by building digital campaigns details into our DBM program and internal DSP including budgets, flights, custom and contextual audience targeting, and titles.

Silver Spring, Md

Develop and update quarterly on-air media strategy for Investigation Discovery to maximize conversion and audience ratingAssist with developing marketing strategy for Investigation Discovery by giving recommendations based off on-air best practices and research Ensure all on-air elements are received by the broadcast center to be aired by physically scheduling all promos and on-air graphics using GripIt scheduling software

Silver Spring, Md

University Of Maryland

Designed marketing proposals for clients based off of research, marketing needs, budgets and personal knowledgeManaged over 250 accounts while actively seeking out new prospective clients looking to advertise and market their organization or business through the publicationMaintained personal and business relationships with clients, constantly maintaining the account and making changes as needed

Silver Spring, Md

Assisted with planning, research and execution of on-air and off-air marketing campaigns promoting the premiere of both returning and brand new television series on the Investigation Discovery Network.Researched marketing trends with the public to better improve marketing campaigns in order to maintain constant viewership of the network's programs.Assisted with planning and implementation of digital marketing campaigns to drive traffic to Investigation Discovery's online website, ID's social media outlets and other online content

1600 Fedex Way, Landover, Md 20785

Assisted Premium Division Client Services:Reorganized and update client database for Premium level season ticket contracts as part of the customer touch point program.Assisted The Premium Sales Team & Marketing Managers:Help with preparation and execution of marketing/promotional events to increase branding for the Redskins organization.Put together mailers, letters and brochures for marketing campaigns to attract new business from customers

Comcast Center

Worked with the Terps sports marketing office:Assist and coordinate halftime marketing promotions sponsored by outside corporations for the Maryland men's and women's basketball team.Designed marketing displays in the Comcast Center to help promote the sale of the Mens/Womens basketball team tickets.