John O'Leary Email and Phone Number
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John O'Leary is a consumer marketer known for developing innovative, consumer-driven marketing programs that have led to market success. In his current role as an independent marketing consultant, John helps organizations grow by improving how they find, reach and market their products and services to consumers.Over the past several years, John has brought his expertise to senior marketing positions at Genworth Financial, CNA Financial, and John Hancock. John's marketing career also includes brand management positions at Procter and Gamble and Parker Brothers,Vice President of Marketing for Infocom, and Vice President of Marketing and Sales for Whistler Corporation. John’s education includes an MBA from Harvard University and a BA from Northeastern University.Specialties: - Strategic marketing assessments; - Awareness and engagement;- Consumer and market segmentation; - Marketing effectiveness analyses;- Message development; - Product and brand positioning; - Consumer research; - Web content development; - New product launches; - Communications management;- Consumer-centric marketing;
Iltci
View- Website:
- iltciconf.org
- Employees:
- 3
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Steering Committee Track Co-ChairIltci Mar 2012 - PresentWoodland Hills CaResponsible for managing tracks for the nation's preeminent long term care conference.
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PresidentO'Leary Marketing Associates Jul 2011 - PresentNorth Andover, MaO'Leary Marketing Associates is dedicated to helping organizations grow by improving their marketing and product development. We work with organizations that target mature audiences (aged 40+). Our experience spans financial services, insurance, long-term care, employee benefits, health and wellness, consumer electronics, entertainment, and packaged goods.
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Marketing LeaderGenworth Financial Jan 2005 - Feb 2011Richmond, Virginia AreaAs a marketing leader for Genworth Financial's group long-term care business, John led the marketing and product development effort that enabled their successful entrance into a new market. His responsibilities included product definition, marketing strategy, marketing material development, and website structure and content. He managed external and internal resources to create and implement highly succesful marketing approaches. Among his accomplishments were revamping integrated marketing campaigns that resulted in a doubling of participation levels and over 90% awareness levels. -
Vice President Business And Market DevelopmentCna Financial Services Jan 2002 - Dec 2005Greater Chicago AreaJohn was a major contributor to a business transition for CNA. He developed a re-marketing plan that accounted for over 90% of CNA’s group long term care business over a two year period. He helped re-design their group long term care marketing materials to improve effectiveness, and he developed the marketing strategy and plan for a multi-company bid for a federal long term care insurance program.
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Director MarketingJohn Hancock Financial Services Group Jan 1995 - Jan 2001John became an industry leader and spokesperson who: pioneered the use of the Internet to market group long term care insurance; successfully lobbied Congress to pass legislation for the federal employees long term care plan; drove a collaborative series of research projects with the National Council on the Aging leading to national media exposure including the Wall Street Journal, Good Morning America, the Today Show, and CNN.
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Vice President, Marketing And SalesWhistler Corporation Jan 1988 - Jan 1995Greater Boston AreaJohn managed a turnaround for mid-sized consumer electronics company, setting all time highs for sales and profitability. He was responsible for increasing sales by 33% to $52 million and increasing gross margin by $6 million,
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Asst Brand MgrProcter & Gamble 1977 - 1980
John O'Leary Skills
John O'Leary Education Details
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General Management -
Political Science
Frequently Asked Questions about John O'Leary
What company does John O'Leary work for?
John O'Leary works for Iltci
What is John O'Leary's role at the current company?
John O'Leary's current role is Strategic Marketing and Product Consultant, Co-Chair Long-Term Care Think Tank.
What is John O'Leary's email address?
John O'Leary's email address is jo****@****zon.net
What is John O'Leary's direct phone number?
John O'Leary's direct phone number is +197838*****
What schools did John O'Leary attend?
John O'Leary attended Harvard Business School, Northeastern University.
What skills is John O'Leary known for?
John O'Leary has skills like Marketing Strategy, Integrated Marketing, Marketing, Product Marketing, Segmentation, Sales, Insurance, Product Development, Marketing Communications, Product Launch, Marketing Research, Management.
Who are John O'Leary's colleagues?
John O'Leary's colleagues are Natalia Melnic, Mariana Pascal.
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John O'Leary
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