John Roper Email & Phone Number

Dubai, AE

Saudi Arabia

Neom, Tabuk, Saudi Arabia

• NEOM is a $500b giga city being built in Saudi Arabia. Funded and owned by the Saudi Private Investment Fund. Looking after the overall global paid media strategy for NEOM and sub-entities. Typically planning and.
• Responsibility for launching paid campaigns for NEOM and sub entities (TROJENA, OXAGON, THE Line)
• Targeting multiple global markets, using different channels & languages (China included)
• Deep planning to bring in UHNWI, b2b, b2c & industry leads
• Directly manage and allocate media spend with an annual budget of $150m
• Working closely multiple internal stakeholders and CEOs to outline strategy and measurement

Dubai, United Arab Emirates

• Privilee is the UAE's top leisure & lifestyle membership application, allowing you access to 60+ 5* Hotels & Gyms.
• Overall responsibility for online performance marketing strategies & execution to drive revenue, new sales at a 15% CPA or lower
• Present detailed strategies covering awareness & performance channels & expected uplift in sales, traffic, product, awareness & budgets
• Data analysis on website trading numbers & trends split by month, year, channel, campaigns
• Defining & targeting key audiences by demographics & psychographic data
• Key KPI’s: Increase brand awareness, brand up-lift, website traffic, conversions, revenue & ROI

Dubai, United Arab Emirates

• Overall responsibility for online performance for; dnata Travel, Marhaba Services, Arabian Adventures, Citysightseeing Dubai, Imagine Cruises & various others.
• Responsible for global growth; Traffic, Conversions & ROI for key travel brands for dnata Travel, Marhaba, Arabian Adventures, Imagine Cruising, CSS Dubai & other major UK travel brands
• Manage best practices of media, video and other online assets to ensure overall campaign profitability
• Key KPIs; Increase traffic, revenue, brand uplift in key markets, social engagement, reach & impressions while working towards a positive ROI (margin vs cost)
• Work with a team of 6 locally and manage a team of 7 internationally looking after online channels & deliverables
• Key tools & paid channels; GA, Adwords, SA360, GMP, FB ads manager, Display, YouTube, Criteo, Bing, Data studio

Dubai, United Arab Emirates

• Manage the overall relationship and serve as primary point of contact with Business Unit (BU) Marketing Teams; set and deliver upon stakeholder expectations.
• Define the digital strategy in partnership with other agencies (Performance, Creative & PR)
• Lead discussions and create cross-organizational alignment, collaborating with various teams and suppliers
• Overall responsibility for Content, Performance, Strategy & Optimization
• Leading content, creative and social media teams to ensure strategy alignment
• Orchestrate integration of all paid and owned media channels to ensure optimal results

Dubai

• Presenting to key decision makers
• Using data/trends to back up investment on digital marketing
• Recommending monthly and quarterly marketing budgets
• Attending key meetings with suppliers such as Facebook, Google, Twitter and client(s)
• Holding weekly, monthly client conference calls/meetings on performance results
• Recommending key drivers of online-channels and online best practices

Master Of Business Administration - Mba, Business Administration And Management, General

Triple Crown MBA Finishing November 2024

Higher National Diploma, International Business & Strategy, Distinction

Extended Diploma | International Business & Strategy Awarded by SQA (Scottish Qualification Authority)

Certified Manager Programme, Business Administration And Management, General, Pass

Education record

Education record