Digital Marketing Manager
CurrentLed efforts that increased tournament, showcase, and clinic sales by 30-50% during the COVID-19 pandemic, maintaining growth post-pandemic.Collected and analyzed data on thousands of softball teams, coaches, and organizations nationwide.Managed successful advertising campaigns across social media, email, text, and phone channels.Utilized SEO and SEM tools to optimize digital marketing strategies, driving increased web traffic and engagement.Oversaw product life cycles and created day-to-day roadmaps for TNT Softball projects.Assisted in launching a new fall showcase in Florida, handling logistics, live-stream setup, and event management.Managed team applications, financial data tracking, and documentation for tournaments and clinics.