I founded Red Squirrel Moves in June 2012 having worked in the commercial removal industry for 30 years - 20 years in senior managerial and executive positions at a number of commercial removal companies and then 10 years as a consultant to the industry at large.I had become increasingly disenchanted with the totally sales driven "win at all costs" and inward facing mentality that exists within the industry compounded by a complete communications disconnect between the sales and operational hubs - particularly within the larger, more established companies - with little or no emphasis placed on quality service delivery or providing clients with value for money.My objective is to deliver an exceptional and highly personalised, well planned and managed service and to ensure the business operates at a level it can cope without compromising quality and sound commercial judgement.