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I have over 10 years experience in the online marketing arena having done a little bit of everything. I started my career in email marketing, moved over to managing a large network of sites where I controlled their display advertising campaigns. From there I took a business development role and managed an affiliate network. Over the last 7 years I've gained a deep understanding of PPC marketing and have become proficient within Facebook Business Manager, Google Ad Words, Bing Ads and I'm continuing to explore Yahoo Gemini and Instagram. I'm dedicated to providing the best quality traffic through the targeted campaign marketing techniques I've learned over the years and are still continuing to learn today. Expertise includes:PPC and PPV management through Facebook, Google AdWords and Bing Ads. Proficient in Microsoft Excel. Campaign creation, testing, targeting, and analytical research to increase conversions and ROI. Lead generation.
Lexo Media
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Campaign ManagerLexo Media Apr 2016 - PresentGreater Seattle AreaPerforming campaign testing, targeting, and analytical analysis to increase conversions and ROI primarily within Facebook ad campaigns. Secondary focus is on expanding our budgets and campaign exposure into Bing Ads, Google AdWords, Yahoo Gemini and Instagram while maintaining or exceeding partner traffic quality expectations.
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Business Development Manager / Campaign ManagerEpicenter Network May 2006 - Mar 2016Greater Seattle AreaI was brought on in the beginning to manage the internal banner network. I quickly grew monthly revenues by expanding our placement and delivery capabilities through strategic partnerships. After successfully managing our banner network I shifted focus in 2007 to a business development role where I helped in managing the companies affiliate network. Responsible for sourcing new campaigns, creative input into the development of propriety offers and keeping affiliates active and engaged. I was also heavily involved in recruiting new affiliates and exploring new partnerships at events such as Affiliate Summit and Ad Tech. In August of 2009 I was given an opportunity to join the campaign management team within the company. Here I was taught in the ins and outs of PPC marketing, Google AdWords and Bing Ads. In under a year I became a top revenue generator for the company and have expanded my presence in the online marketing space to Facebook, Instagram and Yahoo Gemini. -
Campaign ManagerCtc Strategies Oct 2005 - Apr 2006Las Vegas, Nevada AreaManaged a small email list and banner network. Responsible for sourcing campaigns, sending emails and managing banner placements to maximize profits.
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Email Marketing ManagerRide Marketing Group Sep 2004 - Oct 2005Las Vegas, Nevada AreaManaged a list of 4 million email addresses. Responsible for sourcing and sending daily emails.
John Trotter Skills
John Trotter Education Details
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Business Administration, Management And Operations
Frequently Asked Questions about John Trotter
What company does John Trotter work for?
John Trotter works for Lexo Media
What is John Trotter's role at the current company?
John Trotter's current role is Campaign Manager at Lexo Media.
What is John Trotter's email address?
John Trotter's email address is jo****@****ter.net
What is John Trotter's direct phone number?
John Trotter's direct phone number is +142474*****
What schools did John Trotter attend?
John Trotter attended Oregon State University.
What skills is John Trotter known for?
John Trotter has skills like Online Advertising, Affiliate Marketing, Web Analytics, Bing Ads, Google Adwords, Online Marketing, Facebook Marketing, Lead Generation, Google Analytics, Creative Problem Solving, Gemini, Sem.
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John Trotter
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