John Aves Email & Phone Number

London Area, United Kingdom

At Promising Outcomes, our purpose is to help clients improve the depth, quality and strength of the relationships with customers and employees. We know that by increasing the trust and loyalty of their customers, organisations drive profitable growth and improved brand reputation.Promising Outcomes have a unique measurement methodology, based around customer defined expectations and performance gaps. This approach takes the guesswork out of identifying what really matters to customers and the specific improvements that will drive higher levels of loyalty and spend. In short, it provides a blueprint for the customer and employee experience.

London, United Kingdom

John founded cp2experience in 2012 to work with clients committed to differentiating themselves through the experience they deliver to customers/clients. His experience has enabled him to combine senior line management roles with that of a consultant and board level advisor. John has deep expertise in all aspects of the customer/client experience including:• Sales performance improvement • Customer promise development and design of the end-to-end customer experience• Strategic training and coaching to embed behaviour change • Measurement to evaluate impact and ROIHe also has extensive sector experience in professional services, financial services, retail, telecoms, airlines/transportation. Cp2 has significant experience in B2B and B2C with recent assignments in professional services, financial services, retail, telecoms, hospitality and technology. Our work is international and in addition to the UK & Ireland we have worked in the Middle East, Far East, Europe and the US, Clients include Simmons & Simmons, HSBC, Allied Irish Bank, Sainsbury's, Primark, O2, Permanent TSB, Telefonica, Linklaters, Deloitte, Symantec, Norton, Forte Hotels, InterContinental Hotels Group and BNY Mellon.

London, United Kingdom

At Forum, the then $60m global consulting and training organisation, John held the roles of Senior Client Director, Head of Sales & Marketing and Chief Executive of Forum Europe. He played an important role in maintaining strong relationships with all clients as well and ensuring the delivery of high quality work. As Chief Executive of Forum Europe, he had full P&L accountability for the European business and as a member of the Board was instrumental in setting strategy for Forum on a worldwide basis. Major achievements include:• Integrating of the UK businesses of Forum and Pearson following Forum’s acquisition by Pearson • Growing the European business by 250% in a 5 year period• Changing positioning of Forum from a product to a client led solutions business• Re-engineered client delivery, business development and marketing based on ‘voice of the customer’ research. The result was dramatically improved client retention (up from 40% to 70%)• Led sales effort and mentored an entirely new sales team to record levels of sales performance over a 4 year period

Career at BA characterised by rapid managerial progression through a range of customer service, marketing strategy, UK and world sales management roles during the period of BA’s transformation from an engineering/operations led to a customer led business. Executive roles held at BA:• General Manager, World Sales • Deputy Head UK&I Sales & Marketing • Manager Marketing Strategy & Head of Competitor Unit• Cabin Crew Manager• Inflight Service Development Manager