John Bitzer Email & Phone Number

New York, New York, United States

Florham Park, Nj

Led content strategy for award-winning digital consultancy firm, applying leading-edge solutions to engagements with Fortune 500 clients undergoing digital transformations. Accomplishments included:*Delivery of transformative new content strategy and information architecture for each client, revamping their sites, systems, and operations for long-term sustainable success, working in concert with UX, Design, Technology, and Business Strategy.*Leading a data-driven approach, assessing current state performance of each client’s content assets and recommending innovative and higher-performing solutions for the future state experience.*Developing and nurturing relationships with senior executives of each client, leading stakeholder meetings and presenting winning solutions.*Championing an audience-first approach to successful digital user journeys, driving more qualified business leads and user engagement.

Greater New York City Area

I was responsible for setting the firm’s digital content marketing strategy for the external marketplace, for ensuring that the firm’s digital channels are best in class, and for delivering compelling content every day by optimizing each channel in innovative ways.Under my leadership, Ernst & Young's primary website, ey.com, more than doubled its audience, from 12 million unique visitors and 60 million page views in 2008, to over 29 million unique visitors and over 128 million page views per year worldwide in 2017. I also drove a transformation of content from print-first to digital-first, increasing the impact of thought leadership by an average of 20x. I championed an audience-first approach to designing successful digital user journeys, driving more qualified business leads, and helping lead EY's social media accounts to be the fastest-growing channels among their competitive set.

• Managed team of editors responsible for all AOL portal homepage and AOL client Welcome Screen content, serving a combined total audience of over 25 million users per day.• Led team to highest-ever homepage performance metrics, improving click-through rate 54% higher YOY.• Chaired daily meetings with network inventory team, aligning programming mix with sales targets and optimizing channel ad delivery commitments.

• Managed content for advertising.microsoft.com, a client-facing web site that marketed MSN and other Microsoft online advertising channels to top-tier advertisers, contributing to MSN’s 27% YOY revenue growth of $650 million in 2006. • Personally managed communications for promotion of Microsoft Digital Advertising Solutions, a suite of content channels that includes Windows Live, XBOX Live, Office Live, Microsoft.com, and Windows Mobile.• Edited intranet site content for MSN advertising sales staff. Significantly upgraded content mix.• Managed a $2 million budget, a 10-person staff of writers and communications managers, and agency vendors.

Bachelor Of Arts - Ba, English

• Dean’s List • Writer and editor, UCLA Daily Bruin newspaper

Master Of Business Administration - Mba, Finance, Media

Activities and Societies: • Honors Society Selections: Phi Kappa Phi (Academic Achievement), Beta Gamma Sigma (Business Achievement).