John Crouch Email and Phone Number
I specialize in:Sales Process Development • Enterprise SaaS • Complex/Analytic Solutions • Pricing and Transaction Optimization • Sales Enablement & Training • Moving beyond the Founder-led Sale • Writing and Coaching the Sales PlaybookI lead sales teams and partner with technology, product and finance executives to build great companies. I thrive in start-ups and turnarounds, and have run revenue from $5M up to $225M.I have worked for three different CEOs twice, and have contributed to 4 IPOs, resulting in a total market cap of $5.8 Billion.I'm an engineer by education, but have been a sales leader my entire career. I grasp technology easily and have had great success coaching enterprise sales teams to really understand and evangelize early, challenging, complex technology. I have a deep understanding of traditional (pre-Generative) Artificial Intelligence (AI), Machine Learning (ML), Large Language Models (LLMs), Natural Language Processing (NLP) and econometric modeling. I am a fervent advocate for CRM - in fact one of my first IPOs was Scopus, who pioneered CRM and Sales Force Automation. I have great experience in User Experience (UX) Research and Customer Experience (CX) technologies.I have sold to Marketers extensively and understand how they buy. I "get" early stage.I'm looking for my next adventure. Please reach out on +1 650 804 0868 or john.c.crouch@mac.com
Decisionnext
View- Website:
- decisionnext.com
- Employees:
- 27
-
Advisor And Investor | Machine Learning (Ml) Powered Commodity Price Forecasting Saas Solution.DecisionnextBoise, Id, Us
-
Advisor - Sales Strategy | Market Research SaasSwytchback Aug 2023 - PresentBoise, Idaho, United StatesSwytchback is a visual first, mobile-centric market research platform. I offer advice on go-to-market strategy, pricing, packaging and negotiating. -
Advisor And Investor | Machine Learning (Ml) Powered Commodity Price Forecasting Saas Solution.Decisionnext 2017 - PresentUnited StatesI advise the CEO of this rapidly growing commodity price forecasting SaaS company. I am an equity investor and a part time advisor. I have provided advice on product packaging, pricing and sales hiring profiles.
-
Head Of Business DevelopmentFidocure® Jan 2024 - May 2024Palo Alto, California, United StatesFidoCure is an AI and precision medicine company transforming cancer treatment and drug discovery on both sides of the leash.Backed by leading biotechnology investors a16z Bio, Polaris Partners, Y Combinator and others. To learn more, visit us at https://www.fidocure.com/. -
Vp Of Sales | Ai Powered Market Research And Ux Research Saas PlatformEntropik 2022 - 2023Boise, Idaho, United StatesOur Emotion AI Technologies aid in faster, unbiased decision-making for teams working on consumer research, insights, design, and product development. Employing eye-tracking and facial coding allows us to uncover what customers really think.• Served as the face of Entropik in the US, by speaking at countless industry events on the application of AI to solve market research objectives.• Dramatically streamlined sales process, shortening sales cycle and improving forecast accuracy.• Rearchitected price and transaction model solving for “easy to buy from”.• Delivered my first product demo in 20 years, so that I could break the script and rewrite it. Coached and certified AEs on effective delivery. Training demos are not selling demos. -
Chief Revenue Officer (Cro) | Ai Powered Customer Experience (Cx) SaasAugment Cxm 2019 - 2021San Francisco Bay Area• Acquired by Sutherland• Brought in to bring a mature commercial outlook to this product-centric AI company.• Turned AI sales messaging into a business-centric proposition that reduced confusion and shortened evaluation time by 50%.• Converted fragile technical demo into a quick, reliable exercise that sales could run independently, reducing prospect “ghosting” by 35%. -
Svp Of Global Sales & Cs | User Experience (Ux) Research Saas PlatformUserzoom (Now Part Of Usertesting) 2016 - 2018San Francisco Bay Area• Recruited by Chairman (my former CEO) and PE shareholders to transition the sales organization from research specialists to a professional enterprise sales organization, with zero increase in budget.• Reorganized team, resulting in an immediate increase in ARR of 31% and 7 quarters beating plan.• Faced with a gross retention rate below 60%, I was later asked to take over the customer success function. After changing the hiring profile, providing better packaged content and implementing more pointed QBRs, we immediately improved GRR by 20%. -
Chief Commercial Officer | Machine Learning (Ml) Powered Commodity Price Forecasting Saas Solution.Decisionnext 2015 - 2016San Francisco, Ca• Recruited by Founder (and my former Board Member) to establish a formal, repeatable sales method for this very early-stage, extremely complex, commodity price forecasting solution.• Mastered and cleaned-up solution messaging, resulting in a 40% improvement in qualified prospects moving to proposal.
-
Vp, Sales & Account Management | Ad Retargeting For Major Brands And Retailers | Adtech, MartechTellapart 2013 - 2014Burlingame, California• Restructured new business and account management functions, resulting in Hunters adding $43M to revenue baseline, while Account Management grew three accounts to Million dollar per month status.• By coaching both teams on how to present revenue attribution, 2014 revenue grew by 77%, attaining over $100M in revenue, driving a $550M acquisition by Twitter. -
Managing Director - Distributed GenerationSunedison 2011 - 2012Belmont, Ca• Brought in to convert a group of solar enthusiasts into a true enterprise-class sales team.• Trained team on the complexities of project finance, tax credits, engineering and public policy, doubling Group GM contribution to $35M on $126M revenue. -
Svp Sales | Alternative EnergyClean Energy Fuels 2008 - 2010The nation’s largest provider of natural gas as a vehicle fuel. I cultivated a high-performing sales culture through selection, training, and development. ~ Grew total revenue throughout 2010 by 61%; attained revenue of $211M and increased incremental booked volume by six times starting amount. -
Svp Worldwide Sales | Econometric Modeling For RetailersDemandtec By Acoustic 2003 - 2008San Carlos, Ca• Following one full year with no new-business wins, I was recruited by the Founder and CEO to revitalize competitive sales performance. Nearly 3 years later, we IPO’d the company and two years after that, sold it to IBM. • Implemented rigorous training on econometric modeling, resulting in zero further competitive losses and putting our primary competitor out of business.• Restructured pricing model and coached negotiating skills and courage, resulting in top clients paying above $10M ARR. This drove ACV from $5M to $75M ($225M TCV). -
Vp - Sales & European Operations | Transactional Ecommerce PlatformBlue Martini Software 1999 - 2002London, United Kingdom• Recruited to singlehandedly open-up Europe. Moved to London, and quickly hired 70 people across the continent.• Mastered international cultural differences without easing up on Silicon Valley expectations, resulting in my Region driving 60% of global revenue. • Grew deal volume, and deal size, leading to 700% YoY growth over three consecutive years and a successful IPO.
John Crouch Education Details
-
Industrial Engineering
Frequently Asked Questions about John Crouch
What company does John Crouch work for?
John Crouch works for Decisionnext
What is John Crouch's role at the current company?
John Crouch's current role is Advisor and Investor | Machine Learning (ML) powered commodity price forecasting SaaS solution..
What schools did John Crouch attend?
John Crouch attended University Of Michigan.
Who are John Crouch's colleagues?
John Crouch's colleagues are Tali Shalaby, Jack Alden, Hal Sankey, David Boussios, Matthew Shi, Csm, Cspo, Chinonye Mbonu.
Not the John Crouch you were looking for?
-
John Crouch
St Paul, Mn5gmail.com, meglobal.biz, meglobal.com, me-elecmetal.com, spss.com5 +195248XXXXX
-
John Crouch
Algonquin, Il2baml.com, baml.com -
John Crouch
New York City Metropolitan Area2gmail.com, idealprediction.com -
John Crouch
Wesley Chapel, Fl5gmail.com, flhosp.org, adventisthealthsystem.com, ahss.org, ahss.org2 +181392XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial