John Brock Email & Phone Number

Huntington Beach, Ca, Us

Huntington Beach, California

Spearheaded the West sales team of 6 Sr. Directors and Regional Managers for direct and broker managed customers. Set and lead strategy and execution across West customers including Albertsons, Whole Foods, Sprouts, HEB, Trader Joes and all regional customers. Led transformational change in team structure, people development and established executive relationships. Managed total portfolio of natural and organic Better for You snacks, beverage, personal care, baby food and formula, yogurt and meal prep.• Recruited, built and developed the West team driving revenue from $191M in 2019 to $260M in 2023 across total portfolio.• Drove Albertsons from $50M to $68M through optimization of executive relationships and entering into national contracts in salty snacks, tea, baby and yogurt that provided preferred vendor status and collaboration.• Established robust relationships with Trader Joe’s in product development and pricing strategies boosting revenue growth from $22M to $35M.• Led transformational change at Whole Foods and Sprouts accelerating combined sales growth from $110 to $135M through joint business planning and robust distribution gains across natural and organic brands.

Huntington Beach, Ca

Selected as part of a small group of sales leaders to migrate from Pinnacle Foods post-acquisition. Restructured and led the ConAgra West direct sales force of 8 sales managers and a broker network with revenue of $325M. Oversaw total portfolio of 95 brands across 35 categories. • Integrated the Pinnacle and Boulder Brands into the ConAgra portfolio across the West customer base. Utilized the scale of the combined companies and power of the brands, establishing executive relationships fostering partnerships and collaboration, leading to joint business planning and preferred vendor relationships.• Implemented RGM strategies resulting in revenue growth of +8% and net sales +10% in the first year.• Led integration of the $975M acquisition of Boulder Brands into the Pinnacle portfolio including Gardein, Evol, Glutino, Smart Balance, Earth Balance and Udi’s brands.

Irvine, Ca

Managed a diverse customer base across Southern California, Arizona, Utah, and Colorado and Hawaii resulting in $75M in net revenue. Managed West Regional Accounts and several Albertsons Divisions. Facilitated senior management reviews in coordination with retailers and Acosta to develop business plans, identify potential opportunities, and ensure proper staffing and support for National sales initiatives. Formulated and delivered evidence-based presentations to category managers, and senior leadership. • Developed and implemented all components of annual business plan with customer as well as applying broker system to outline key strategies and initiatives for Coca-Cola / Minute Maid warehouse team.• Created and implemented effective business plans and marketing strategies, driving up volume, profit, net revenue, and customer satisfaction across designated responsibilities.

Irvine, Ca

Irvine, Ca

Houston, Tx

Salt Lake City, Ut

Spearheaded sales team of 4 direct sales managers covering American Stores divisions in NorCal, SoCal, Chicago and Philadelphia for 2 years before departing for Coca-Cola in Houston. This position was based in Salt Lake City.• Set and lead strategy and execution across total portfolio of the Grocery Products Division consisting of SPAM, Dinty Moore, Hormel Chili, Mary Kitchen Hash and 24 other brands resulting in gross revenue growth of +8% in year 1 and +9% in year 2.• Awarded Vendor of the Year in 1998 through executive relationship building and collaboration on distribution, pricing, and merchandising strategies.

Bachelor Of Arts - Ba, Marketing

Food Industry Management Program