John Willard Email and Phone Number
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I love the word "understanding" because it encompasses comprehension, explanation, and empathy. Business success depends on understanding in all its facets. And I have devoted my career to UNDERSTANDING. Throughout my career, from teaching at Rutgers University, to working as an advertising account planner at DMB&B, to leading a B2B research team at American Express, to leading a team of market research and consumer relations professionals at Bayer, I have consistently focused on improving understanding in actionable ways for all key stakeholders. What does that look like? It combines careful, objective listening; thorough, unbiased investigation and analysis; precise communication; and committed collaboration.Steve Jobs said: “The broader one's understanding of the human experience, the better design we will have.” I foster a culture of understanding that makes a difference for my colleagues and the consumers/customers we serve.
Willard Enterprises Llc
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- willardenterprisesconsulting.com
- Employees:
- 2
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PresidentWillard Enterprises Llc Jun 2015 - PresentMy father called his handyman business Willard Enterprises. I took the same name for my consulting business because it captures a fix-it mentality and a commitment to smart, practical solutions. Services include:- Strategic consulting grounded in thorough analytics to enhance your understanding of key marketplace dynamics and potential new growth opportunities.- Study design, implementation, and analysis to uncover insights that will improve your understanding of how to better meet the needs of external or internal stakeholders.- Writing services, including report and article writing and editing.- Customized training sessions that will improve your organization’s skills and understanding of a range of subjects, including marketing best practices, insight development, market research, and business writing.
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MentorFutures Fellowship Sep 2022 - PresentNew York City Metropolitan AreaThe Fellowship’s mission is to mentor young adults (18-25) whose innate leadership skills are exceptional and have a demonstrated interest in social change, but have barriers to success and lack the role models, guidance and opportunities needed to achieve their full potential as leaders for social change. I leverage my professional and personal experience and network to help the Fellowship achieve its mission. -
ConsultantHurley Write, Inc. Apr 2019 - PresentCurrently providing research support on critical topics such as performance measurement and course development. Previously worked with Hurley Write to help others improve their professional writing skills. Combined my years of practical business experience (Bayer, Amex) along with my writing and teaching skills (BA/MA in English, numerous college writing courses taught) to provide unique insights into effective business writing. Led writing workshops for a range of corporate and government organizations across multiple disciplines. -
Senior AdvisorC3Research Jul 2017 - Jan 2021Greater New York City AreaC3Research is an advanced marketing research company specializing in brand and digital media strategy, customer value measurement, and analytical modeling of media & markets. C3Research’s unique WebLab has pioneered advanced lab-based experimental research methods to study web and digital media, web branding, interactive advertising effectiveness studies, and prototype testing for web and digital media applications.As Senior Advisor, I provide strategic consulting and business development support to assist the C3Research team in delivering innovative, agile solutions to help solve our clients’ toughest business and marketing challenges. (Previously VP-NY: 2017 - 2019) -
Director, Market Research & Consumer RelationsBayer Healthcare Aug 1999 - May 2015Inspired a culture of excellence to deliver insightful, comprehensive, and reliable understanding of the consumer/shopper/marketplace to drive business growth that consistently outpaced the category.- Maximized value achieved on investments of $15 - $20MM/year, including custom research, syndicated research, and external call-center services. - Established/improved standards for segmentation, copy testing, strategy testing, concept optimization, new product concept testing, path-to-purchase research, pricing research, and packaging studies.- Redesigned mix modeling approach to improve real-time division-level marketing investment decisions.- Insightful use of market research resulted in two Gold ARF Ogilvy Awards for Aleve brand (2001 - Packaged Goods & 2007 - Healthcare). -
Senior Director, Market ResearchAmerican Express 1989 - 1996Led team that provided all market research support to the Establishment Services Division, the unit responsible for building and maintaining relationships with merchants who accept Amex.- Leveraged objective market research to support the selling process to gain new accounts and retain existing accounts.- Applied state-of-the-art satisfaction research system to identify key factors that drove positive business outcomes and to monitor progress in improving performance on those factors. -
Senior Research & Planning ExecutivePublicis Dec 1983 - Jul 1989Worked at DMB&B before agency was absorbed into Publicis.- Helped to introduce account planning to the agency; won Creative Excellence award for work on Marine Midland bank.- Pioneered the development of pharmaceutical DTC advertising with work on Merrell-Dow's Seldane. -
Visiting Lecturer/InstructorRutgers University Sep 1977 - Jun 1987New Brunswick, NjCourses taught: Scientific and Technical Writing, Detective Fiction, Modern Fiction, Survey of British Literature, Expository Writing.
John Willard Skills
John Willard Education Details
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English Literature
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English Literature
Frequently Asked Questions about John Willard
What company does John Willard work for?
John Willard works for Willard Enterprises Llc
What is John Willard's role at the current company?
John Willard's current role is Market Research/Consumer Insights, Writing Services.
What is John Willard's email address?
John Willard's email address is jo****@****yer.com
What is John Willard's direct phone number?
John Willard's direct phone number is +120182*****
What schools did John Willard attend?
John Willard attended Rutgers, The State University Of New Jersey-New Brunswick, University Of Virginia.
What skills is John Willard known for?
John Willard has skills like Brand Equity, Market Research, Competitive Analysis, International Marketing, Global Marketing, Competitive Intelligence, Strategy, Advertising Research, Customer Insight, Focus Groups, Segmentation, Market Analysis.
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John Willard
San Francisco Bay Area4comcast.net, svbank.com, svb.com, svb.com2 800-800XXXXX
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3gmail.com, bankofamerica.com, quantis-intl.com -
John Willard
Greater Chicago Area1gfs.com2 +161671XXXXX
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John Willard
Engineer And Program Manager | Expert In Science & Technology Oversight, Strategic R&D Leadership, And Cross-Discipline CollaborationWashington Dc-Baltimore Area
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