John Faris Email & Phone Number

As President, I lead our Activation team at Red Door. The team is comprised of 50 subject matter experts across every marketing discipline. My role is focused on our people, products, processes, and platforms in:• Artificial Intelligence (AI) Enablement, Consulting, and Training • Strategic Planning (Audience & Brand)• Creative (Concept to Production)• Search Engine Optimization (SEO)• Social Media• Content Strategy• Paid Media (Traditional & Digital)• Conversion Rate Optimization (CRO)• Analytics & Business Intelligence (BI)• Marketing Technology (MarTech)• Website & Platform Solutions (Development & Technical Project Management)I also provide executive sponsorship for RDI's strategic partnerships and work within our Executive team to set the direction for the agency's service integration, evolution and growth.

As Vice President of Cross Channel Marketing, I led the Red Door team responsible for our client's integrated marketing efforts across eCommerce, paid media, social media, SEO, conversion rate optimization, and messaging platforms. I also oversaw the Analytics team, which allowed us to take a predictive approach to marketing and to focus on data-driven optimization. The team focused on digital marketing success for clients in a variety of verticals, including: business services, retail, ecommerce, manufacturing, financial services, and software.

In my roles in SEO and SEM:• I built the agency’s capabilities, processes, and documentation for organic and paid search programs in concert with our Director of SEO• Created and executed organic and paid search campaign strategies for mid to enterprise-level clients• Developed materials for, and conducted, SEO training sessions with top ecommerce brands and Fortune 500 companiesIn my role as Senior Strategist, I conducted monthly/quarterly meetings with C-level executives and marketing executives to present key performance indicator reports for assigned clients:• Synthesized behavioral, competitive, qualitative data• Researched emerging interactive trends • Recommended platform, program, and campaign improvements structured around digital analytics• Prioritized future initiatives, aligned with predictive financial models• Pioneered the adoption of social media marketing at the agency

San Marcos, Ca, Us

As Business Development Manager for Inquest, I was responsible for all of the sales and marketing efforts of the company. After I was brought on, the company experienced 100% growth for two years straight, ultimately leading to an acquisition. My knowledge and experience in search engine optimization, search engine marketing, brand management, and web strategy were key elements in the company's growth. During my tenure, I also developed an offline strategy for aggressive growth, which included: telemarketing, marketing collateral, webinar sales presentations, and direct mail.

While attending graduate school, I worked for a local information services firm. Inside Prospects compiles, maintains, and sells company information on local businesses. The data is typically used for sales prospecting and direct marketing. As an intern, I participated in the staffing process, including: forecasting and analyzing demand, interviewing, selecting, and training. As Research Associate, I maintained database management systems, performed tasks related to direct mail campaigns and demand publishing, surveyed local businesses over the phone, and researched businesses on the Internet. As Sales Representative, I prospected, cold called, closed, and fulfilled new business orders.

Master Of Science In Business Administration, Entrepreneurship

Bachelor Of Science, Business Management