John Flesher Email & Phone Number

San Diego, California, Us

San Diego, California, Us

San Jose, Ca - California, Us

- Own Marketo instance of over 1.25 million records for BlueJeans globally. - Responsible for the building, testing, monitoring, and optimization of multiple systems, programs, email nurtures, and scoring in Marketo.- Manage multiple tools/Marketo integrations (Lattice, Knak, Intercom, BlueJeans Product, and custom APIs)- Lead and oversee agency infrastructure projects (database hygiene/deletions, program structure, CRM integration, etc.)- Train and support extended marketing teams (Programs, Digital, Field Marketing, PR, and Partner) within Marketo and other marketing tools to ensure best practices.- Create and edit program templates to enable marketing team to better execute campaigns more efficiently.- Build and monitor reporting of Marketing KPIs, including campaign performance (email/advertising/program effectiveness, lead lifecycle, leads to goal), company’s pipeline and revenue attribution.- Work closely with SalesOps to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualifications.- Collaborated with other functional groups (Sales Operations and Business Operations) to achieve business objectives.

Redwood City, Ca, Us

- Manage global day-to-day operations between business systems (Marketo, SFDC, Demandbase, etc.)- Help assess and implement new systems/tools to improve Demand Gen and Go-To-Market functions- Responsible for monitoring and maintaining data quality within marketing database - Own creation of SFDC campaigns to enable reporting on key business metrics (leads, opportunities, revenue and ROI)- Analyze and report on campaign performance, communicate results and provide/implement recommendations for improvement- Collaborate with Sales Operations to ensure aligned processes, reporting, database segmentation and accurate handoff of Marketing Qualified Leads

San Jose, Ca, Us

- Execute marketing campaigns and media plans in cooperation with the marketing team.- Manage and drive lead generation and customer awareness through digital marketing activities including development of eblasts, digital advertising, webinars, and Google Adwords.- Gather metrics to analyze the effectiveness of marketing campaigns.- Lead implementation of Marketo Marketing software and Salesforce integration.- Project managing content creation, creative development, delivery and deployment to ensure the timely delivery and completion of marketing assets internally and with third party vendors.- Partner with Product Management to develop, implement and track brand-consistent marketing collateral across all six (6) product lines for ProteinSimple as well as new product launches.- Manage updates and improvements to company website and online store.

- Coordinated effort for redesign of company website – www.flesher.com- Oversee social media presence for company on Facebook, LinkedIn, etc.- Source new marketing candidates and follow up leads to increase talent pool for company.- Conduct research and competitive analysis for clients.- Assist with all outbound and inbound marketing projects. Monthly reporting as needed.- Lead effort to improve company processes, IT/tools, platforms and resources.

San Mateo, California, Us

- Assisted PlayStation All-Stars Battle Royale team with various marketing projects- Conducted franchise research for action adventure games- Helped First Party Games team and Events team streamline event planning process- Worked with Retail Team to drive consumers to pre-order- Generated key assets: screen shots, game footage, visual renders, sizzle videos, and b-roll- Assisted in preparation and onsite support for sales meetings, trade shows, press events and consumer launch events; served as specialist about competitive products within the product category- Collected and analyzed market data to measure effectiveness of marketing activities

Mountain View, Ca, Us

- Developed/implemented PlayPack marketing campaign to increase subscriptions and spread awareness- Hosted ‘Multiplayer Madness’ events, created schedule with games and social copy, interacted and played with community- Created social media calendar with prepared messages for upcoming events and promotions. Monitored/responded via Facebook, Twitter, etc. - Moderated ‘live chats’ with social media manager, participated in events during chat and sent important questions from fans to manager to answer during chats- Responsible for researching, responding and entering review requests from Editors and press/media- Managed and fulfilled promotions/prize programs - Assisted with trade show preparation (PAX and E3) and served booth duty /demos at PAX- Created screenshots and video of gameplay for use in various marketing efforts - Assisted in Quality Assurance testing with new products and updates such as parental control, privacy settings, wireless controller, and tablet application- Acted as customer service representative when department needed assistance responding to increase of customer support requests- Assisted in company/product launch in UK as well as OnLive Desktop in US