Johno Barker Email & Phone Number

Sydney, New South Wales, Australia

London, England, United Kingdom

Management and ownership of UK research projects (from concept to delivery) and more complex research pieces (segmentation and analytics based research). This included but is not limited to:- Managed and delivered a new user sentiment measure (internal), in which led to an increase in positive and reduction in negative sentiment around the ClearScore user experience. I was one of five nominees for an award for this project for the end of year awards- Assisted in reducing research operation costs by £90,000 over two years- Repurposing secondary research for new business objectives / strategy (July 2023)- Turned insights into a video to exhibit the latest user segmentation to the business

Researcher for predominantly the UK Market. This included a variety of Qualitative and Quantitative methods for both market and UX research (from concept to delivery). Key examples included but not limited to:- Delivered trending research (primary research trended vs previous secondary research) for the board. Later presented more in depth insights to the company- Delivered and enhanced the DriveScore brand tracker by increasing the focus on competitors and marketing spend - allowing DriveScore to secure more marketing spend in 2024- Validated the demand for an feature improvement and the most profitable price point - Used secondary research to aid in the development of the business strategy in January (2023)- Helped inform product marketing strategy by providing research on why people use different credit providers- Contributed to the focus group review of one of ClearScore’s tv adverts

London, England, United Kingdom

Completed discovery research to validate prospective product/feature desirability. Notable projects included but are not limited to:- Validating demand for a prospective partnership on an existing feature- Tested hypotheses drawn from quantitative research around a new feature via user interviews, allowing the production of user journeys- Analysed quantitative research (monadic cell test) to understand what proposition resonated the most with consumers and if there was enough demand to launch a new featureValidated what user’s needs are upon signing up to ClearScore via a quantitative survey (South Africa market)

Nissan Technical Centre Europe

Lead for AMIEO region for defining UX requirements for Nissan technologies. Product and research role using data to implement feature/product enhancement:- Defining market competitiveness, technology strategy and UX KPI targets for concept vehicles - Using secondary research (survey data, app store reviews, social media data etc) and market trend analysis to highlight enhancements for new and existing features/products- Enhancements and new features I helped develop led to a 2.1 star increase on Google and Apple app stores- Defining feature maps and user storyboards for future Nissan app and infotainment (in-vehicle touchscreen)- User testing of new features to validate the user journey and improve UX

Nissan Technical Centre Europe

Defining market competitiveness, technology strategy and UX KPI targets for concept vehicles:- Using secondary research (survey data, app store reviews, social media data etc) and market trend analysis to highlight enhancements for new and existing features/products- Defining feature maps and user storyboards for future Nissan app and infotainment (in-vehicle touchscreen)- User testing of new features to validate the user journey and improve UX

Nissan Technical Centre Europe

- Specification and prototype development and validation for the European market- Specialist in Human-Machine Interface evaluation- Whole vehicle customer requirements for all segments- Future feature adoption for infotainment and technology- Market trend analysis and proposing whole vehicle requirements for new vehicle projects- Customer feedback analysis and feature improvement

Nissan Technical Centre Europe

Management and negotiation of budget allocation for European Research and Development functions at the pre-development stage of the new Nissan Qashqai

Cranfield, Bedfordshire, United Kingdom

Managing parts logistics for customer service campaigns within Europe

Nissan Technical Centre Europe

I worked as a test engineer specialising in ergonomics and interior trim study items as part of a DPS placement year. This involved working in industry for 12 months and applying my current knowledge from my degree to my position.

Bachelor’S Degree, Ergonomics (Human Factors Design), Second Class Honours, Upper Division (2:1)

Activities and Societies: Captain of the Loughborough University Mens Tennis TeamGraduate from Loughborough University with 2:1 honours..

Education record