John Rohrer Email & Phone Number

Baltimore, Maryland, United States

Manage the creative, data, and digital arms of Fells Group – a public affairs agency that serves political, non-profit, and corporate clients.

Baltimore, Maryland Area

Fells Cobble serves corporate and non-profit clients by developing the online channels and creative content necessary to raise awareness, persuade, and find action takers.• Work with clients to formulate a digital strategy that efficiently achieves their goals• Manage planning, launching, optimization, and reporting of paid online media campaigns• Develop on-brand creative for both print and online content

Baltimore, Maryland Area

• Design branded graphics and short web videos formatted for Facebook and Twitter. • Manage long term, multi-faceted online campaigns aimed at cultivating educated church activists.• Handle rapid response for climate action moments such as the Pope’s visit with President Trump and the People’s Climate March in Washington, DC.• Expand brand reach and acquire new Facebook likes through low cost advertisements targeted to granular Catholic audiences.

Baltimore, Maryland Area

• Planned, launched, and optimized targeted traditional and online campaigns for local and national clients.• Designed interactive, creative pieces such as infographics, government affairs collateral, and shareable social media graphics.• Strategized and coordinated with outside vendors to build print and video media creative pieces that best communicated the client's message.• Collaborated with KOFA Public Affairs partners to develop business development collateral, new company website, and social media presence. • Managed the Center Maryland news aggregation website staff and ensured daily morning delivery of Morning Rundown email to over 9,000 state influencers.

Washington D.C. Metro Area

• Strategized and then built media plans for corporate, non-profit, and political clients.• Worked with a larger media department to ensure that ideas were shared, lessons were learned, and details were always checked thoroughly. • Managed display campaigns for a set of clients.• Developed relationships with established premium partners and network partners. • Bought display media, optimized campaigns, pulled indepth reports, and reconciled budgets.• Launched display advertising campaigns on various self-serve platforms.

Washington D.C.

• Worked with a team to build digital media campaigns for political and non-profit clients.• Built media plans, processed IOs, and reconciled budgets.• Developed relationships with major publishers and network partners.• Trafficked, launched and optimize advertising campaigns on Twitter, TradeDesk, Google Adwords, and various news sites that reached specific target audiences.

Baltimore, Maryland Area

• Coordinated a student group trip to Washington, DC to learn about challenging social justice issues and how public policy can be altered by education, advocacy, and voting• Worked on the organization’s branding and advertising of the Center’s international service programs• Learned important office skills and protocol

Baltimore, Maryland Area

• Designed and created posters, website elements, brochures, and logos to market the Center’s mission of serving the marginalized in our country and world• Led efforts to successfully develop the Center’s presence on social networks such as Facebook and YouTube.

Annapolis, Maryland

• Compiled files that contained legislative histories, vote tallies, and testimony associated with individual bills from previous sessions• Learned about the state of Maryland’s legislative process and different forms of advocacy

Washington D.C. Metro Area

• Worked with professional and intern staff to compile and organize database of past constituent casework• Became familiar with constituent correspondence writing and tracking• Learned about federal legislative process and observed national party dynamics• Gave tours of Capitol Building • Attended lectures for interns by different elected officials

• Became familiar with the state party’s voting demographic database• Compiled and formatted state district analyses• Observed state politics and met with senior party activists

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Center for Community Service and Justice, Loyola Maryland Democrats, and Student Government Association

Education record