John Rohrer Email & Phone Number

Baltimore, Maryland, United States

Manage the creative, data, and digital arms of Fells Group – a public affairs agency that serves political, non-profit, and corporate clients.

Baltimore, Maryland Area

• Fells Cobble serves corporate and non-profit clients by developing the online channels and creative content necessary to raise awareness, persuade, and find action takers.
• Work with clients to formulate a digital strategy that efficiently achieves their goals
• Manage planning, launching, optimization, and reporting of paid online media campaigns
• Develop on-brand creative for both print and online content

Baltimore, Maryland Area

• Design branded graphics and short web videos formatted for Facebook and Twitter.
• Manage long term, multi-faceted online campaigns aimed at cultivating educated church activists.
• Handle rapid response for climate action moments such as the Pope’s visit with President Trump and the People’s Climate March in Washington, DC.
• Expand brand reach and acquire new Facebook likes through low cost advertisements targeted to granular Catholic audiences.

Baltimore, Maryland Area

• Planned, launched, and optimized targeted traditional and online campaigns for local and national clients.
• Designed interactive, creative pieces such as infographics, government affairs collateral, and shareable social media graphics.
• Strategized and coordinated with outside vendors to build print and video media creative pieces that best communicated the client's message.
• Collaborated with KOFA Public Affairs partners to develop business development collateral, new company website, and social media presence.
• Managed the Center Maryland news aggregation website staff and ensured daily morning delivery of Morning Rundown email to over 9,000 state influencers.

Washington D.C. Metro Area

• Strategized and then built media plans for corporate, non-profit, and political clients.
• Worked with a larger media department to ensure that ideas were shared, lessons were learned, and details were always checked thoroughly.
• Managed display campaigns for a set of clients.
• Developed relationships with established premium partners and network partners.
• Bought display media, optimized campaigns, pulled indepth reports, and reconciled budgets.
• Launched display advertising campaigns on various self-serve platforms.

Washington D.C.

• Worked with a team to build digital media campaigns for political and non-profit clients.
• Built media plans, processed IOs, and reconciled budgets.
• Developed relationships with major publishers and network partners.
• Trafficked, launched and optimize advertising campaigns on Twitter, TradeDesk, Google Adwords, and various news sites that reached specific target audiences.

Baltimore, Maryland Area

• Coordinated a student group trip to Washington, DC to learn about challenging social justice issues and how public policy can be altered by education, advocacy, and voting
• Worked on the organization’s branding and advertising of the Center’s international service programs
• Learned important office skills and protocol

Baltimore, Maryland Area

• Designed and created posters, website elements, brochures, and logos to market the Center’s mission of serving the marginalized in our country and world
• Led efforts to successfully develop the Center’s presence on social networks such as Facebook and YouTube.

Annapolis, Maryland

• Compiled files that contained legislative histories, vote tallies, and testimony associated with individual bills from previous sessions
• Learned about the state of Maryland’s legislative process and different forms of advocacy

Washington D.C. Metro Area

• Worked with professional and intern staff to compile and organize database of past constituent casework
• Became familiar with constituent correspondence writing and tracking
• Learned about federal legislative process and observed national party dynamics
• Gave tours of Capitol Building
• Attended lectures for interns by different elected officials

• Became familiar with the state party’s voting demographic database
• Compiled and formatted state district analyses
• Observed state politics and met with senior party activists

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Center for Community Service and Justice, Loyola Maryland Democrats, and Student Government Association

Education record