• Spearheaded optimising Nectr Solar’s digital marketing, focusing on reducing CPL and improving lead quality in META.• Built and managed a new offshore team to drive cost efficiency and maintain high-quality outcomes.• Developed and launched high-performing landing pages for user engagement and conversion.• Diversified lead platforms by integrating Performance Max, Google Display Ads, and advanced retargeting strategies using OutBrain and Egentic leads.Still on contract, mainly focused on Growth Management

FlyMeHigh is a lead generation company that generates leads for the finance, insurance, solar, real estate, and weight loss industries in New Zealand. We have over 1,200 salespeople who buy leads or take referrals directly from us. We supplied CRM Marketing Systems to salespeople, including training videoss on how to close deals over the phone. Fly Me High also owned zapalead.com, which distributes leads and sells them to salespeople at the same time. There's we're three main distribution mechanisms which allows companies to send and sell leads based on their sales strategies.

Took time out of the corporate world.Did a variety of things and spent a lot of time with the family.I liked that time :-)

Worked as General Manager of New Business for New Zealand. Turnover was approx $21M and focused on cross selling opportunities with Universal McCann (Media) and general pitch requests. Main brief was to increase the business on the Advertising side.

Set up a satellite office for Open Eye New York in Auckland New Zealand. I was in charge of developing New Business inside the retail sector for Digital Signage. Our service offering was very unique in those early days as did the installation, Set up and creation of all advertising material.The retailer would offer advertising space to their suppliers which would subsidise the costs of installation and ongoing maintenance. We had over 40 sites including Auckland Airport and a chain of Pharmacies around New Zealand.We produced all the advertising material which was animated including the set up of the screens and IT Service Level Agreements. The retailer would offer advertising space to their suppliers which would substitue the costs of installation and ongoing maintance. We had over 40 sites including Auckland Airport and a chain of Pharmacies around New Zealand.

McCarthy Moon started off with 2 people. Paul and I.In 9 years it grew to 35 staff in Melbourne and Auckland. We started off as a design agency doing annual reports and logo's and crossed the 'line' into a fully-fledged ad agency in 1998 which had a total revenue of $22M.Would I do that again - NoAm I glad I did it - YesIt was the best training ground for me going forward.WON NBR AGENCY OF YEAR 2001 for billings under 30M