John Melo
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John Melo Email & Phone Number

adidas Sr. Brand Specialist at Archrival
Location: Toronto, Ontario, Canada 11 work roles 2 schools
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Current company
Role
adidas Sr. Brand Specialist
Location
Toronto, Ontario, Canada
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Who is John Melo? Overview

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John Melo is listed as adidas Sr. Brand Specialist at Archrival, a with 115 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for John Melo.

John Melo previously worked as Store Manager at Champs Sports and Deputy Manager at Läderach (Schweiz) Ag. John Melo holds Bachelor'S Degree, Law, Gpa Of 8.84 Out Of 10 from Universidade Federal De Pernambuco.

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Email format at Archrival

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Archrival

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Profile bio

About John Melo

I am a self-motivated Brazilian professional with Permanent Residency in Canada, driven by my passion for the sports merchandise industry. A quick learner with a strong, team-oriented mindset, I excel in leadership roles that require dedication, hard work, and initiative. With extensive experience managing sales teams in fast-paced environments, I consistently focus on delivering exceptional customer satisfaction. My fearless, innovative, and entrepreneurial approach to problem-solving drives team performance and fosters positive change in communities.Talent without working hard is nothing. - Cristiano Ronaldo

Current workplace

John Melo's current company

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Archrival
Archrival
adidas Sr. Brand Specialist
Toronto, ON, CA
Website
Employees
115
AeroLeads page
11 roles

John Melo work experience

A career timeline built from the work history available for this profile.

Adidas Sr. Brand Specialist

Toronto, On, Ca

Store Manager

Toronto, Ontario, Canada

Worked in different locations during my time at the company, including Fairview Mall (Champs), Scarborough Town Center (Champs), and Powerhouse Store Dundas Square (Foot Locker).• Led a team of up to 45 employees, ensuring exceptional customer experiences and operational efficiency.• Collaborated with upper management to align store goals with go-to-market (GTM) strategies, focusing on sales growth and adapting plans to market trends.• Directed inventory management and optimized product assortment to align with customer demand and seasonal trends. • Conducted competitive research to inform product positioning and identify growth opportunities in new categories.• Utilized visual merchandising techniques to drive business performance and achieve sales targets.• Tracked and analyzed KPIs using Power BI and Excel, providing actionable insights to upper management and teams.• Fostered team development through coaching and performance management, promoting both professional growth and workplace engagement.• Applied a systematic approach to problem-solving, ensuring challenges were met with innovative and effective solutions.• Ensured adherence to organizational timelines, processes, and standards in a fast-paced retail environment.Accomplishments:• Consistently exceeded monthly sales targets, maintaining a strong track record of goal achievement.• Secured second place in the highly competitive back-to-school sales contest.

Jul 2022 - Jul 2023

Deputy Manager

Toronto, Ontario, Canada

Gained valuable insights into the Canadian retail market through this role, working at both Eaton Centre and Yorkdale locations.• Supervised and coached a team of 7 employees, fostering a customer-focused culture through clear communication and exemplary leadership.• Maintained and executed visual directives to ensure product displays aligned with brand standards.• Managed inventory levels, monitored stock performance, and assisted in placing inventory orders to meet customer demand.• Organized stockroom operations, ensuring the timely replenishment of best-selling products to optimize availability.• Facilitated onboarding and training of new hires, ensuring seamless integration into team operations and adherence to company protocols.• Monitored product expiration dates, ensuring that items with earlier expiry dates were sold first to maintain product quality and minimize waste.Accomplishments:• Developed an allergen chart for the company, which was adopted for use across all Läderach stores in Canada, ensuring consistent product safety and compliance.

Apr 2022 - Jul 2022

Sales Associate

Toronto, Ontario, Canada

Worked once a week gaining valuable experience while developing verbal communication in English.. Assisted customers with purchases while upholding the brand’s image.. Implemented theft prevention measures to safeguard company assets.. Maintained store organization and compliance with operational standards.

Mar 2022 - May 2022

District Manager

Timbushop - Official Retail Store Of The Soccer Team "Clube Náutico Capibaribe"

Recife, Pernambuco, Brazil

The official store of the soccer team Náutico, where I developed key leadership skills while focusing on product development and GTM strategies to maximize profitability in the sports merchandising space.• Managed 5 stores and 40 employees, implementing effective merchandising and sales strategies across all locations.• Oversaw inventory management, ensuring optimal product assortment and quickly addressing underperforming items.• Led product development and launch of new products, including official season jerseys, ensuring proper inventory ordering and distribution.• Created a licensed casual product line (T-shirts, shorts, mugs, hats), adapting North American sports merchandise concepts (e.g., NBA, NFL) to the Brazilian market.• Partnered with senior management to define and execute long-term GTM strategies and pricing structures to drive sales growth and profitability.• Analyzed product performance and sales reports to identify trends, optimize stock levels, and implement merchandising adjustments.• Supported market analysis by collecting qualitative and quantitative data to refine product positioning and identify new category opportunities.Accomplishments:• Expanded the brand from 1 to 5 stores, driving successful market penetration.• Led the successful launch of the online store during the pandemic, expanding sales channels and market reach.

Nov 2018 - Mar 2022

Store Manager

Water Recife - Watches Store

Recife, Pernambuco, Brazil

Retail Store Manager – Watch RetailerFirst leadership role in retail, managing a highly specialized product line and driving team and store performance.. Led a team of 7 employees, managing hiring, training, and performance evaluations.. Oversaw daily operations, including cash handling, inventory management, and supplier relations.. Selected and ordered the complete merchandise assortment for the store to align with market demand.. Executed visual merchandising strategies to enhance customer engagement and sales.. Analyzed market trends and competition to identify growth opportunities.Acomplishments:Recognized as a "Top 5 Store" by the Technos Group for sales performance.Honored by mall administration for excellence in sales and store presentation.

Nov 2016 - Nov 2018

Keyholder

Timbushop

Recife, Pernambuco, Brazil

This was my first sports retail experience. Operated a sports merchandise kiosk during game days to enhance brand visibility and fan engagement.. Provided excellent customer service by assisting fans with purchases and offering product recommendations.. Maintained an appealing and organized display of merchandise to align with visual guidelines.. Managed POS operations, including accurate cash handling and end-of-day register reconciliation.. Monitored inventory levels, restocked products as needed, and conducted inventory counts to ensure availability.

Jan 2016 - Nov 2016

Internship

Recife Area, Brazil

In this experience i worked for a law firm helping with procedural development and by writing procedural parts. It was a great environment for professional and personal growth, as i dealed daily with lawyers, other interns and also directly with clients. Centainly this experience helped with the activities i develop today on a daily basis.

Sep 2015 - Sep 2016

Internship

Recife Area, Brazil

I used to work as an inter for the Ministry of Labor and Employment. The unit i worked with was allocated at the Port of Recife. More specifically, our duties were to fiscalize the conduct on the ships towards the employees, in order to chek if all the employment laws were been enforced ans also to avoid accidents.

Apr 2014 - Dec 2014

Small Business Owner

Self-Employed

Recife, Pernambuco, Brazil

- Had a small business selling male apparel online through the OLX platform.

Jan 2009 - Jan 2012
Team & coworkers

Colleagues at Archrival

Other employees you can reach at archrival.com. View company contacts for 115 employees →

2 education records

John Melo education

Law, 5Th Period Of Law School

Activities and Societies: Direito das Coisas, Inglês jurídico, Direito internacional Público,I was an exchange student under.

FAQ

Frequently asked questions about John Melo

Quick answers generated from the profile data available on this page.

What company does John Melo work for?

John Melo works for Archrival.

What is John Melo's role at Archrival?

John Melo is listed as adidas Sr. Brand Specialist at Archrival.

Where is John Melo based?

John Melo is based in Toronto, Ontario, Canada while working with Archrival.

What companies has John Melo worked for?

John Melo has worked for Archrival, Champs Sports, Läderach (Schweiz) Ag, Vans, A Vf Company, and Timbushop - Official Retail Store Of The Soccer Team "Clube Náutico Capibaribe".

Who are John Melo's colleagues at Archrival?

John Melo's colleagues at Archrival include Brienne Monty, Bayla Metzger, Teresita Pelayo, William Moore, and Jerry Faulkner.

How can I contact John Melo?

You can use AeroLeads to view verified contact signals for John Melo at Archrival, including work email, phone, and LinkedIn data when available.

What schools did John Melo attend?

John Melo holds Bachelor'S Degree, Law, Gpa Of 8.84 Out Of 10 from Universidade Federal De Pernambuco.

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