John Mota Email & Phone Number

No-hype marketing. Focused on digital ads, automation, and strategy/sales/operations consulting.https://modestmanmarketing.com/

[Layoff]- Exceeded quarterly quotas ($3.5MM+ annualized)- Grew key accounts (as much as 500%) and agency relationships by applying self-created playbook- Migrated the most accounts and revenue to the newest Ads Manager, ensuring clients had access to me directly for feedback/recommendations to drive performance and scale- Collaborated with several cross-functional colleagues to drive meaningful change, including but not limited to: sales collateral, revenue operations and sales enablement tools/workflows, Ads Manager design/functionality, product roadmap prioritization

- Hired as the company's first solutions engineer to focus on supporting sales and clients via consultative selling and technical solutions mapping- Spearheaded third party measurement partnerships - including onboarding, documentation, and training for the entire revenue team - unlocking $20MM in additional investment toward ad solutions- Developed and delivered sales presentations for strategic enterprise accounts and supported alpha/beta/custom product launches- Served as the voice of the customer/advertiser and collaborated with product managers to inform product roadmap

- Hired as the first account manager for the central region and tasked with defining the role and its responsibilities- Helped grow and manage the largest book of business on the revenue team- Built and improved upon several processes, tools, and products - from new advertiser onboarding experience, to automated reporting/data visualization, to alpha testing new ad products- Collaborated with cross-functional teams to support the company's new and growing monetization efforts

Chicago, Illinois, United States

- Promoted to co-manage and grow 10+ campaigns across multiple marketing teams for Walgreens - Epsilon's largest enterprise client ($30MM annual investment)- Continuously presented recommendations based on key campaign KPIs, Epsilon products/capabilities, and programmatic best practices- Trained and delegated work to new Account Management Specialist to ensure timely launch of campaigns- Built and communicated better processes for managing timelines, budgets, reports, and other deliverables to marketers, agency partners, and internal teams

Chicago, Illinois, United States

- Developed and executed data-driven programmatic strategies (leveraging retargeting, CRM audiences, lookalikes) based on client objectives and goals- Identified and presented opportunities for client growth or campaign optimizations based on insights derived from in-house analytics- Collaborated with media team to optimize campaigns to reach their goals (ROAS, CPA, video completion rate, viewablity, brand safety), analytics team to answer deeper business questions (conversion journey, cookie-individual deduplication, decile analysis), and creative team to deliver new display, mobile, and video ads- Served as subject matter expert for content management tool, providing project and product managers with suggestions for enhancements that would save users hundreds of hours of work

Chicago, Illinois, United States

- Managed multiple customized quantitative studies that focused on brand health, advertising effectiveness, and consumer behavior- Summarized key findings and provided actionable recommendations to clients via monthly, quarterly, and ad hoc reports and presentations- Collaborated with clients and agencies to collect and integrate multiple data points into reports, including sales and media spend- Trained entire Chicago office to thoroughly understand and use a new cross-tabulation and data analysis platform- Ensured project changes, including survey questions, quota structure, and new advertising campaigns, were made in a timely and accurate manner

Chicago, Illinois, United States

- Crafted the strategy section of a winning experiential marketing pitch, driven by quantitative and qualitative research and analysis that uncovered insights into the target market for P&G’s My Black is Beautiful platform- Assisted in qualitative in-home interviews of various mom segments for Pampers that focused on current product usage, new product development and design, packaging, and pricing - Wrote website content, analyzed survey results, and made a client-facing report with recommendations to improve a user conference hosted by Infor, a leading provider of enterprise software solutions and applications- Distilled and transformed industry research, consumer trends, thinking, and other information into a multitude of easy-to-read documents, graphs, and PowerPoint decks relevant to RFPs and agency contentClients: P&G, Infor, Astellas Pharma

Chicago, Illinois, United States

- Assisted in the execution of promotions including station appearances, festivals, concerts, and movie screenings- Conducted market research to help inform online content creation- Maintained CRM database