Consulting work on GTM, product marketing and marketing program strategy and execution. Open to both fractional and full-time opportunities. * IRIS.TV: Asa player/coach I focused on building out product marketing best practices to support product development and launches, and executing high impact marketing programs. Most recent work launching a new product, strategic positioning, and sales enablement was foundational to recent acquisition by Viant.I worked closely with the executive team to make sure we’re listening to the voice of the customer to build great products, and creating great stories to power demand gen and the sales team. IRIS.TV leverages artificial intelligence (AI) to make it easy for advertisers to target audiences watching the right content, at scale, on streaming TV services.* Livepeer Studio: scalable solution for next-generation interactive viewing experiences, offering up to 80% cost savings over traditional live streaming methods. I helped with foundational GTM strategy, and the hiring of their first full-time marketer.

I’m deeply invested in supporting the performing arts, and I’m honored to serve as board president for this leading US dance company. Rooted in the South Indian dance form of Bharatanatyam, the company has been hailed by The New York Times as “soulful, imaginative, and rhythmically contagious.”Described as “the standard bearer of a singularly successful kind of hybridity” (The Huffington Post), Ragamala tours extensively worldwide, including the Kennedy Center (Washington, D.C.), Joyce Theater (New York), Lincoln Center (New York), Jacob’s Pillow Dance Festival (MA), Harris Theater for Music and Dance (Chicago, IL), Walker Art Center (Minneapolis), American Dance Festival (Durham, NC), Museum of Contemporary Art Chicago, International Festival of Arts & Ideas (New Haven, CT), Cal Performances (Berkeley), the Music Center (Los Angeles, CA), University Musical Society at the University of Michigan (Ann Arbor, MI), Arts Center at NYU Abu Dhabi (United Arab Emirates), Just Festival (Edinburgh, U.K.), Bali Arts Festival (Indonesia), Sri Krishna Gana Sabha (Chennai, India), and National Centre for Performing Arts (Mumbai, India), among others.

Product Marketing Lead:Transformed Product Marketing team to improve marketing efficiency and drive revenue. * Led cross-functional, company-level market segmentation, informing product development and overall GTM strategy across marketing, partnerships developer evangelism and sales. * Segmentation work drove evolution from point-product marketing to platform solution marketing. Implemented framework to refresh segment-specific messaging and campaign execution, leading to higher ROAS, more leads and more pipeline.* Also led product marketing for Data product, growing engaged users by 30x through smarter product packaging and messaging.Mux is how developers from companies like Strava, Patreon, Bandcamp, Vercel, Hopin, VSCO, Discovery, Paramount and Fox build with video. Developers can easily add video in their apps, and understand quality of experience and user engagement data. We're backed by some great investors, including Accel, Andreessen Horowitz, Coatue, Dragoneer, and others.

Change agent and team leader focused on establishing PM/PMM norms, developing new products, and driving complex, cross-functional GTM activation. These efforts supported $XB investment across Creators, Media Companies, Public Figures and Celebrities.Jan '19 - June '21:* Managed team to drive GTM for Global Talent, Influencers, Authors and Music Artists. Responsible for launching and driving growth programs for new products, and effectively communicating how partners could use the suite of Meta products to engage audiences and reach their business goals. Worked with leadership to devise and launch $XXM activation program in segment, resulting in greater activation on platform.My team was responsible for providing market feedback to create and launch the New Page Experience - a major overhaul of the Facebook Page. This ultimately rolled out to all ~60M Facebook Pages, making it easier for entities of all kinds to manage their presence and build and engage with their audiences. * Owned global product testing operations for Media Partnerships/Product teams. Program was implemented to efficiently fulfill hundreds of requests for feedback and testing across the product development lifecycle, and resulted in better, more valuable products for Partners.April 2016 - Jan 2019: * Full lifecycle B2B product marketing. Built and drove growth for foundational video products including Rights Manager, Video Publishing Tools, Creator Studio/Video Performance Insights and Live Video/Live Video APIs* Launched "Facebook for Media" website - the first solution-centric presentation of Facebook products that media companies could use to reach their business goals.* Introduced a variety of product marketing best-practices, including bi-annual product roadmap reviews to align key executive stakeholders.

Built and led product marketing team to bring Programmatic TV and Radio ad sales platform to market.

Led product marketing team responsible for portfolio of 6 products that comprised the Media business unit (~$65M revenue). Led product development, pricing and packaging, and helped redefine solutions and GTM to align with rapidly changing marketplace.After acquisition of Zencoder by Brightcove, led sales and marketing integration, resulting in immediate revenue growth in Zencoder portfolio of products.

Acquired by Brightcove, 7/2012 for $30MLed product marketing, business development and PR. Built GTM strategy for segment-defining cloud-based video encoding service to sell in to major media, video service providers, and developers. Investors included Y Combinator, Chris Sacca/Lowercase Capital, Dave McClure/500 Startups, Ron Conway/SV Angel, Founder’s Collective, Andreessen-Horowitz, and Ignition Partners.

Inlet Technologies - Acquired by Cisco 3/2011 for $95M.Brought on as a consultant to define, launch and lead business development efforts for highly strategic, pioneering product for inserting ads into Live Internet video.Inlet Customers included:AEG Digital MediaAccentureTurner Broadcasting (NCAA March Madness)Major League Baseball Advanced MediaNBC Universal - Winter Olympics and NBC Sunday Night FootballMTVUniversal SportsYahoo

First strategy and business development hire for pioneering Internet video Technology company. Managed partnerships to create new business opportunities across entire Internet Video value chain, worked closely with partners to help define product set. Client and Partner experience with executive leadership at: Adobe, Microsoft, MLBAM/ BAMTech, Raycom Sports, Comcast, CBS Interactive, Setanta Sports, Disney Internet Media Group, DirecTV, Echostar, thePlatform, Inlet Technologies, Digital Rapids, Ascent Media, Level3, Ooyala, Roku, LG, Samsung and Sony.