John Nelson Email & Phone Number

Sacramento, California Area

• Oversaw a team of 4 full-time and 15 part-time employees responsible for executing integrated marketing campaigns across six radio stations.
• Evaluated ROI on cash and in-kind media campaigns, ensuring alignment with IHM’s strategic goals.
• Managed and developed advertising accounts, successfully growing one client from $0 to $2.3 million in revenue within two years.
• Led the development and maintenance of distinct brand identities for each radio station, participating in market research to inform strategic decisions.
• Acted as a leader on the Creative Development Team, collaborating to create tailored marketing solutions for national, regional, and local advertisers.
• Presented and secured sales and marketing proposals to potential advertisers, fostering long-term partnerships.

Sacramento, California Area

RedMagnet helps small and medium sized businesses with advertising and marketing services and solutions focused on digital strategy, driving loyalty and increased sales from existing customers while nurturing future customers to purchase. We can produce and extend brand assets across all of marketing channels, efficiently engaging present and future.

Sacramento, California Area

* Directed marketing launch of JobJournal.com with broadcast television, social media, and media campaigns with consistent messaging in all products and services;* Created integrated strategies to achieve online marketing and public relations success; * Social Media Director and content curator who greatly increased engagement on Facebook, Twitter and.

Sacramento, California

• Creating and implemented engaging promotion and marketing campaigns for multiple radio stations consistently ranked Top 5 in ratings and revenue;
• Managed and developed client list as an Advertising Marketing Executive and established new client relationships and successfully expanded existing ones;
• Created and managed successful public service campaigns with BloodSource, Sacramento Food Bank and Family Services, Komen Sacramento, Sacramento SPCA and many other organizations;
• Established and grew relationships and alliances with media companies, advertising agencies and corporations including: KCRA, News 10, Fox 40, CBS 13, Komen Sacramento, Sacramento Food Bank and Family Services.

Sacramento, California

While working full time as station Promotion and Marketing Director, managed and developed a client list, established new client relationships and successfully expanded existing ones.

Sacramento, California

Director of Promotions for KRXQ-98 Rock, KDND-107.9 The End (1999-2003) and KWOD 106.5 (2005-2009).