Director Of Marketing + Activation
Current• Oversaw a team of 4 full-time and 15 part-time employees responsible for executing integrated marketing campaigns across six radio stations.• Evaluated ROI on cash and in-kind media campaigns, ensuring alignment with IHM’s strategic goals.• Managed and developed advertising accounts, successfully growing one client from $0 to $2.3 million in revenue within two years.• Led the development and maintenance of distinct brand identities for each radio station, participating in market research to inform strategic decisions.• Acted as a leader on the Creative Development Team, collaborating to create tailored marketing solutions for national, regional, and local advertisers.• Presented and secured sales and marketing proposals to potential advertisers, fostering long-term partnerships.• Managed departmental P&L, budgeted for marketing efforts, and oversaw financial performance of projects.• Evaluated and managed third-party vendors and project RFPs to ensure efficient and cost-effective service delivery.• Directed the Community Engagement team to assess and support non-profit organizations aligned with IHM’s values.• Supervised production of over 4 major concerts/events and coordinated more than 250 annual on-site activations.• Innovated new revenue streams through event sponsorships and digital platform expansions.• Developed comprehensive sales materials and communicated strategies to the sales team to support revenue generation.• Partnered with teams in top U.S. media markets to craft integrated, multi-market advertising solutions for major clients.• Developed community outreach initiatives to strengthen relationships with employment agencies, colleges, and churches.
