John Nelson

John Nelson Email and Phone Number

Director of Marketing + Activation at iHeartMedia @ iHeartMedia
san antonio, texas, united states
John Nelson's Location
Sacramento, California, United States, United States
John Nelson's Contact Details

John Nelson personal email

n/a
About John Nelson

Results-oriented Director of Marketing with extensive experience in managing multi-channel marketing strategies, leading cross-functional teams to deliver exceptional brand growth and expanding company branding through strategic planning and innovative campaigns. Expert in event management, client development, and community engagement, with a proven record of driving significant revenue gains and enhancing brand reputation. Adept at developing new revenue streams, managing complex projects with a strong focus on profitability and innovation and influencing and leading high-performance teams to drive cross-departmental success.

John Nelson's Current Company Details
iHeartMedia

Iheartmedia

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Director of Marketing + Activation at iHeartMedia
san antonio, texas, united states
Website:
iheartmedia.com
Employees:
6982
John Nelson Work Experience Details
  • Iheartmedia
    Director Of Marketing + Activation
    Iheartmedia Feb 2015 - Present
    Sacramento, California Area
    • Oversaw a team of 4 full-time and 15 part-time employees responsible for executing integrated marketing campaigns across six radio stations.• Evaluated ROI on cash and in-kind media campaigns, ensuring alignment with IHM’s strategic goals.• Managed and developed advertising accounts, successfully growing one client from $0 to $2.3 million in revenue within two years.• Led the development and maintenance of distinct brand identities for each radio station, participating in market research to inform strategic decisions.• Acted as a leader on the Creative Development Team, collaborating to create tailored marketing solutions for national, regional, and local advertisers.• Presented and secured sales and marketing proposals to potential advertisers, fostering long-term partnerships.• Managed departmental P&L, budgeted for marketing efforts, and oversaw financial performance of projects.• Evaluated and managed third-party vendors and project RFPs to ensure efficient and cost-effective service delivery.• Directed the Community Engagement team to assess and support non-profit organizations aligned with IHM’s values.• Supervised production of over 4 major concerts/events and coordinated more than 250 annual on-site activations.• Innovated new revenue streams through event sponsorships and digital platform expansions.• Developed comprehensive sales materials and communicated strategies to the sales team to support revenue generation.• Partnered with teams in top U.S. media markets to craft integrated, multi-market advertising solutions for major clients.• Developed community outreach initiatives to strengthen relationships with employment agencies, colleges, and churches.
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  • Redmagnet
    Chief Operating Officer
    Redmagnet Jul 2013 - Present
    Sacramento, California Area
    RedMagnet helps small and medium sized businesses with advertising and marketing services and solutions focused on digital strategy, driving loyalty and increased sales from existing customers while nurturing future customers to purchase. We can produce and extend brand assets across all of marketing channels, efficiently engaging present and future customers with services including: * Social Media Management, Targeting and Digital/PPC Advertising * Website Development/Hosting/Design/eCommerce * Email Marketing / Database Management * Customer Profile Segmentation * Research, Planning, Developing, Executing Marketing Strategies * Content Creation, Marketing and Development * Traditional Advertising (Print, TV, Radio, Direct Mail) Production, Purchasing & Promotion * Public Relations * Webinar Production and Hosting * Corporate Social Responsibility Campaigns * Video & Audio Production
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  • Job Journal
    Director Of Marketing - Chief Marketing Officer
    Job Journal Dec 2013 - Jul 2014
    Sacramento, California Area
    * Directed marketing launch of JobJournal.com with broadcast television, social media, and media campaigns with consistent messaging in all products and services;* Created integrated strategies to achieve online marketing and public relations success; * Social Media Director and content curator who greatly increased engagement on Facebook, Twitter and YouTube and produced video content distributed through those channels; * Successfully earned broadcast media coverage and public relations for employment events and website launch through pitching stories, press release distribution, follow-up, and served as on camera spokesperson/interviewee and employment expert;* Worked with Sales Management to create and update templates and training materials; * Led Community Outreach to media, employment centers, agencies, churches, jobseeker/employer groups and colleges to promote and sell value of job fair events and website; * Leveraged relationships with area businesses to sell benefits of Job Journal.com recruitment opportunities;* Hosted Job Fair events attended by employers and 1,000+ jobseekers throughout Northern California.
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  • Entercom Communications
    Marketing Director
    Entercom Communications Jun 2004 - Jul 2013
    Sacramento, California
    • Creating and implemented engaging promotion and marketing campaigns for multiple radio stations consistently ranked Top 5 in ratings and revenue;• Managed and developed client list as an Advertising Marketing Executive and established new client relationships and successfully expanded existing ones;• Created and managed successful public service campaigns with BloodSource, Sacramento Food Bank and Family Services, Komen Sacramento, Sacramento SPCA and many other organizations; • Established and grew relationships and alliances with media companies, advertising agencies and corporations including: KCRA, News 10, Fox 40, CBS 13, Komen Sacramento, Sacramento Food Bank and Family Services, BloodSource, Sleep Train Arena, Sacramento Rivercats, Downtown Sacramento Partnership, Feld Entertainment, Cal Expo, Live Nation, AFTERSHOCK Music Festival, Trans-Siberian Orchestra, Ace of Spades/Artery Foundation, Thunder Valley, AEG Live, Another Planet Entertainment and many others.
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  • Entercom Sacramento
    Account Executive
    Entercom Sacramento Jun 1996 - Jul 2013
    Sacramento, California
    While working full time as station Promotion and Marketing Director, managed and developed a client list, established new client relationships and successfully expanded existing ones.
  • Entercom Sacramento
    Director Of Promotions
    Entercom Sacramento Jun 1993 - Jun 2004
    Sacramento, California
    Director of Promotions for KRXQ-98 Rock, KDND-107.9 The End (1999-2003) and KWOD 106.5 (2005-2009).

John Nelson Skills

Marketing Radio Advertising Social Media Social Media Marketing Radio Advertising Media Buying Media Planning Entertainment Digital Media Radio Broadcasting Online Marketing Email Marketing Advertising Sales Public Relations Radio Promotions Facebook New Media Integrated Marketing Broadcast Sponsorship Crm Social Networking Copywriting Press Releases Brand Development Marketing Communications Digital Marketing Radio Producing Mobile Marketing Strategy Online Advertising Publicity Media Relations Creative Direction Video Content Strategy Radio Host Adobe Audition Television Digital Strategy Direct Marketing Blogging Brand Awareness Sponsorship Sales Video Production Relationship Marketing Sports Marketing Brand Management

John Nelson Education Details

Frequently Asked Questions about John Nelson

What company does John Nelson work for?

John Nelson works for Iheartmedia

What is John Nelson's role at the current company?

John Nelson's current role is Director of Marketing + Activation at iHeartMedia.

What is John Nelson's email address?

John Nelson's email address is jn****@****com.com

What is John Nelson's direct phone number?

John Nelson's direct phone number is +175751*****

What schools did John Nelson attend?

John Nelson attended University Of California, Davis.

What are some of John Nelson's interests?

John Nelson has interest in Social Services, Children, Economic Empowerment, Yoga, Snowboarding, Politics, Environment, Managing Little League Baseball, Education, Golfing.

What skills is John Nelson known for?

John Nelson has skills like Marketing, Radio, Advertising, Social Media, Social Media Marketing, Radio Advertising, Media Buying, Media Planning, Entertainment, Digital Media, Radio Broadcasting, Online Marketing.

Who are John Nelson's colleagues?

John Nelson's colleagues are Ariel Rymer, Jason Ettenberger, Chad Schaefer, David Artis, Quanita Williams, Jennifer Carr, Susan Stack.

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