John Broderick Email & Phone Number

Westport, Ct, Us

New York, United States

Global market research and brand consultancy partner applying leading-edge market research techniques, technologies, and models to solve brand, marketing, communications, and new product development challenges.Oversee strategy, research projects, operations, and consumer recruitment for agency pioneering inclusive research to ensure that client’s brands are evolving towards progressive future. Embedded company values and culture within all-virtual team, fostering sense of belonging and… Show more Global market research and brand consultancy partner applying leading-edge market research techniques, technologies, and models to solve brand, marketing, communications, and new product development challenges.Oversee strategy, research projects, operations, and consumer recruitment for agency pioneering inclusive research to ensure that client’s brands are evolving towards progressive future. Embedded company values and culture within all-virtual team, fostering sense of belonging and purpose. - Led creative team of diverse thinkers nurturing collaboration and cohesive excellence. Helped brands grow in new competitive market and navigate difficult strategic challenges in ways that brought insight and fun to each project.- Worked with major healthcare organization to create journey maps to better understand patient’s needs, including project focused on Hispanic non-English speakers to highlight opportunity spaces that will provide deeper connection with patients.- Conducted communication and advertising testing for clients to identify core target and influence growth within target, assisting with launch of new products as well as relaunches. - Helped account understand DE&I and what it means for variety of consumer cohorts and within diverse subcultures, including how Gen Z identifies to improve marketing strategies and sales.- Oversaw redesign of Nimbly’s website concentrating on core strengths of Insights, Strategy, Innovation, and Operations to enhance company’s online presence. Show less

The Sound: Exploration Strategy Innovation

Led team of brand experts, market researchers, and idea generators that helped clients drive growth through human intelligence and answer challenges most important to businesses worldwide. Provided concept writing, development, and crafting as extension of client’s marketing team. Offered packaged solutions optimized for brands with insights closer to voice of customer to elegantly articulate strategies. Examined research on human truths to determine opportunities meaningful to brand… Show more Led team of brand experts, market researchers, and idea generators that helped clients drive growth through human intelligence and answer challenges most important to businesses worldwide. Provided concept writing, development, and crafting as extension of client’s marketing team. Offered packaged solutions optimized for brands with insights closer to voice of customer to elegantly articulate strategies. Examined research on human truths to determine opportunities meaningful to brand portfolios.- Fueled gross sales by identifying and capitalizing on market opportunities. Built strong client relationships by providing brands, brand owners, and advertising agencies with insight, inspiration, and action-focused strategy.- Managed and coached 15 professionals in NY office, providing strategic direction and fostering culture of innovation and excellence. Headed “Moderator Training” for junior staff, empowering to moderate and synthesize learnings during analysis. - Shared brain trust to uplevel talent of all employees including conducting Creative Workshop Facilitation. Coached staff one-on-one with outside/in model and selected topics for larger group discussions and lessons learned. - Consulted on recipe innovation project for Fortune food brand to spark consumer interest and spur sales by encouraging purchase of mature/ubiquitous products. Renewed appeal of product traveling internationally to test recipes with shoppers.- Honored with “Sounder of the Year Award,” dedicated to employee that embodied company culture. Solidified culture across diverse offices as business grew and continued to push cutting-edge boundaries. Show less

Recruited as first US employee and #4 hire for company. Directed research and built inaugural team, expanding to 8 staff with additional oversight of Toronto location. Trusted advisor to leadership team helping to define roadmap and vision for company.- Designed innovation workshops with trend tacks that infused ideation. Collaborated with new product innovation around sunscreen with R&D for products with Banana Boat and Hawaiian Tropic.- Coined phrase, “Generation Edge,” as new… Show more Recruited as first US employee and #4 hire for company. Directed research and built inaugural team, expanding to 8 staff with additional oversight of Toronto location. Trusted advisor to leadership team helping to define roadmap and vision for company.- Designed innovation workshops with trend tacks that infused ideation. Collaborated with new product innovation around sunscreen with R&D for products with Banana Boat and Hawaiian Tropic.- Coined phrase, “Generation Edge,” as new way of speaking about GenZ and setting distinct focus for this generation. Executed campaign and brought to life by hosting all-office event with agency and commercial partners including viewing party. Show less

Worked across local markets to harmonize and culturally adapt Hellmann’s “It’s Time for Real” campaign driving growth in flat category. Launched Dove GoFresh across body wash, bar soap, hair care, and deodorant as one of first truly global brands and harmonized launches as best practice. Developed Dove Cream Oils as competitive response to Olay to retain #1 market share.