John Cooper Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tn

Instrumentally guided enterprise-wide initiatives, feature development, and content creation on Nissan North America’s digital property, NissanUSA.com on Adobe Experience Manager, a next-gen digital tool to deliver personalized content to users based on geographic location. Collaborated cross-functionally with creatives, developers, UX designers, and copywriters to develop, execute, and manage interactive solutions for Nissan B2C automotive marketing campaigns, model year update vehicle pages for Tier 1, search-driven blog articles, paid media, TVC, OLV, social partnerships, and direct marketing.► Achieved a 93% higher key buying action conversion rate by conceptualizing and implementing vocation- based pages in the Nissan Business & Fleet section of NissanUSA.com.► Led the launch of the highly anticipated Nissan Z Reveal, a brand ambassador, garnering the most traffic and signup forms of any previous vehicle reveal to date, with a conversion rate of 3.93%.

Hong Kong, China

Provided key leadership to launch Critical Mass’ Hong Kong office to service the INFINITI Global digital account team, and guided rapid growth from 2 to 10 employees, who rolled out global re-platforming of INFINITI market websites for 40+ countries. Oversaw digital content, user experience, website content, and best practices. Liaised with agencies in Canada, Latin America, Europe, the Middle East and Africa, and Asia and Oceania.► Skyrocketed revenue by 100% over 3 years, including structuring and launching INFINITI Global’s first search engine optimization (SEO) program.► Seamlessly migrated 10 Asian and Latin American websites to INFINITI Global Day 4.2, accounting for model year updates with a hard deadline, and capturing $500K annual back-end operational savings.

Nashville, Tn

Generated $6M+ annually in client billings across 7 marquis accounts, growing their budgets by 42% during tenure, by conceptualizing innovative brand strategy that demonstrated a comprehensive understanding of clients’ businesses, markets, and advertising objectives. Engaged in heavy client relationship management, and steered projects from brainstorming, to cross-functional collaboration with interactive, design, media buyers, production, and public relations.

Directed marketing campaigns for global, award-winning artists including Keith Urban, the Jonas Brothers, Dolly Parton, Bon Jovi, Jewel, Yanni, LeAnn Rimes, Robert Plant, and Alison Krauss. Corporate brands included Disney and General Motors.► Sold 3,000 CDs at 3x the price in less than 30 days, launching Dierks Bentley’s Greatest Hits album before it was available to the public, at a time when CD sales overall were declining with the emergence of digital.► Raised revenue by 35% on average per client account, and grew client online communities through email & web-based marketing programs by an average of 90% annually.

Nashville, Tn

As the 2nd person hired, integrally contributed to company launch, steered the complete sales cycle, and exponentialized revenue from $80K to $600K annually.

Generated $1M+ in new revenue annually selling local and long-distance phone service, as well as high speed Internet to business customers. Conducted cold calling, appointment setting, presentations, and sales closing.

Bachelor’S Degree, Business/Corporate Communications, Psychology

High School