Denise Johnson Email & Phone Number

2023: Graduate of the Evolving Leadership Development Experience (ELDE) at ANARole & ResponsibilitiesDevelop marketing strategy and execute campaigns for the American Nurses Credentialing Center (ANCC). Focused on driving prospective customers from awareness to acquisition with an emphasis on paid and content marketing strategy. Accomplishments• Generated over $2.4M in revenue (direct attribution) in 2023 from ANCC Certification marketing campaigns• Captured over 10,000 individual and organizational credentialing leads for the American Nursing Credentialing Center in 2023

Silver Spring, Maryland

Accomplishments:• Increased ANCC leads by over 12K in two years by implementing a new content marketing strategy.• Conducted several campaigns resulting in the highest organic social media engagement for brand awareness and lead generation campaigns at ANA.Role & Responsibilities:• Brand manager for the American Nurses Credentialing Center (ANCC), the largest revenue driver of the ANA Enterprise.• Develop marketing strategies, plans, and tactics for assigned programs and products. • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). • Enhance the branding of a product or service, as well as develop marketing plans through analysis of current market data and trends. • Develop, maintain, and track budgets and schedules for program and product marketing campaigns.

Richmond, Virginia Area

Accomplishments:• Increased social media performance for the most visible brand awareness initiative by 87%.• Implemented a new list segmentation strategy based on email campaign objectives.• Responsible for saving firm thousands of dollars by creatively cutting costs on special events and negotiating new contracts with vendors and local partners.Role & Responsibilities:• Develop marketing strategies, plans, and tactics for community outreach and execute.• Coordinate internal and external PR efforts through firm-hosted programs and community contributions.• Develop brand positioning and communication strategies for social media channels.• Manage marketing budget for community contributions, marketing materials, events, attorney marketing funds, and firm-sponsored programs.• Create and publish content for Allen & Allen internal channels to market to employees.• Create innovative tracking methods to monitor traffic from social media to website.• Test content marketing tactics to increase engagement and drive traffic by implementing user experience strategies.• Facilitate quarterly client newsletter, create email campaigns, and manage email database.• Work with attorneys and vendors to strategically select branded goods based on target audience, marketing initiatives, and objectives for hundreds of events yearly.• Supervise multiple interns, staff assigned to marketing projects, and event staff throughout the year.

North Chesterfield

Accomplishments:• Executed a retention email marketing strategy that increased program engagement by 70%.• Developed and implemented re-branding strategy and expanded marketing mix that more than doubled sales• Administered a digital marketing plan which reduced website bounce rate by 50% using Google Adwords, MailChimp, and Facebook Ads Manager.Role & Responsibilities• Manage LMS platform and update educational content.• Monitor and report out on eLearning program performance.• Create and implement engagement strategy on LMS leveraging interactive tools.• Create a new brand identity including messaging, look, and all necessary marketing materials for print and digital media.• Develop website content strategy to attract and capture leads.• Manage and published website content to attract and capture leads.

Richmond, Virginia

Accomplishments:• Contributed to 10% increase in newsletter open rate; 40% above the industry standard rate.• Implemented strategies that increased Twitter following by 250% and Facebook fan base by 60%.• Established successful social media strategy that created an online partnership between the College's 20 different schools, departments, and programs.Role & Responsibilities:• Conduct ongoing performance tracking and success metrics to consistently increase engagement.• Develop tactics to increase open and click rate for student and faculty newsletters. • Author content for bi-weekly e-newsletters and conducted ongoing performance tracking and success metrics.• Create a social media strategy to align all departments and programs under the College.

Richmond, Virginia Area

Accomplishments:• Created and implemented a content marketing strategy focused on social media and blogging.• Successfully increased Google search ranking by executing SEO tactics.Role & Responsibilities:• Operate as social media manager and strategic communications consultant.• Create a strategy that will further reach and improve engagement and brand affinity.• Author and manage blog.

Richmond, Virginia

• Assisted email marketing specialist with research and marketing director with project management.• Administered content on multiple social media fan pages.• Contributed to website development providing user feedback.• Internship Project: scheduled content for next quarter for multiple web series using Pulse CMS.

Norfolk, Virginia Area

• Acted as a brand ambassador promoting Visit Norfolk at local festivals and community events.• Conducted marketing research to increase traffic to the Visitor’s Center.

Denver, Colorado

- Social media management: created and managed the first social media accounts for Zengo Restaurant.- Marketing strategy: developed incentives program for concierges and hotel associates to increase revenue and build brand awareness.- Supervised host staff and coordinated restaurant seating.- Assisted with event management for all three restaurants.

Bachelor Of Science (B.S.), Mass Communications

Activities and Societies: VCU Business Career Services AmbassadorConcentration in public relations with minors in business and creative.

Associate Of Social Sciences

Education record