Denise Johnson Email & Phone Number

• 2023: Graduate of the Evolving Leadership Development Experience (ELDE) at ANARole & ResponsibilitiesDevelop marketing strategy and execute campaigns for the American Nurses Credentialing Center (ANCC). Focused on.
• Generated over $2.4M in revenue (direct attribution) in 2023 from ANCC Certification marketing campaigns
• Captured over 10,000 individual and organizational credentialing leads for the American Nursing Credentialing Center in 2023

Silver Spring, Maryland

• Accomplishments:
• Increased ANCC leads by over 12K in two years by implementing a new content marketing strategy.
• Conducted several campaigns resulting in the highest organic social media engagement for brand awareness and lead generation campaigns at ANA.Role & Responsibilities:
• Brand manager for the American Nurses Credentialing Center (ANCC), the largest revenue driver of the ANA Enterprise.
• Develop marketing strategies, plans, and tactics for assigned programs and products.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

Richmond, Virginia Area

• Accomplishments:
• Increased social media performance for the most visible brand awareness initiative by 87%.
• Implemented a new list segmentation strategy based on email campaign objectives.
• Responsible for saving firm thousands of dollars by creatively cutting costs on special events and negotiating new contracts with vendors and local partners.Role & Responsibilities:
• Develop marketing strategies, plans, and tactics for community outreach and execute.
• Coordinate internal and external PR efforts through firm-hosted programs and community contributions.

North Chesterfield

• Accomplishments:
• Executed a retention email marketing strategy that increased program engagement by 70%.
• Developed and implemented re-branding strategy and expanded marketing mix that more than doubled sales
• Administered a digital marketing plan which reduced website bounce rate by 50% using Google Adwords, MailChimp, and Facebook Ads Manager.Role & Responsibilities
• Manage LMS platform and update educational content.
• Monitor and report out on eLearning program performance.

Richmond, Virginia

• Accomplishments:
• Contributed to 10% increase in newsletter open rate; 40% above the industry standard rate.
• Implemented strategies that increased Twitter following by 250% and Facebook fan base by 60%.
• Established successful social media strategy that created an online partnership between the College's 20 different schools, departments, and programs.Role & Responsibilities:
• Conduct ongoing performance tracking and success metrics to consistently increase engagement.
• Develop tactics to increase open and click rate for student and faculty newsletters.

Richmond, Virginia Area

• Accomplishments:
• Created and implemented a content marketing strategy focused on social media and blogging.
• Successfully increased Google search ranking by executing SEO tactics.Role & Responsibilities:
• Operate as social media manager and strategic communications consultant.
• Create a strategy that will further reach and improve engagement and brand affinity.
• Author and manage blog.

Richmond, Virginia

• Assisted email marketing specialist with research and marketing director with project management.
• Administered content on multiple social media fan pages.
• Contributed to website development providing user feedback.
• Internship Project: scheduled content for next quarter for multiple web series using Pulse CMS.

Norfolk, Virginia Area

• Acted as a brand ambassador promoting Visit Norfolk at local festivals and community events.
• Conducted marketing research to increase traffic to the Visitor’s Center.

Denver, Colorado

- Social media management: created and managed the first social media accounts for Zengo Restaurant.- Marketing strategy: developed incentives program for concierges and hotel associates to increase revenue and build brand awareness.- Supervised host staff and coordinated restaurant seating.- Assisted with event management for all three restaurants.

Bachelor Of Science (B.S.), Mass Communications

Activities and Societies: VCU Business Career Services AmbassadorConcentration in public relations with minors in business and creative.

Associate Of Social Sciences

Education record