Denise Johnson

Denise Johnson Email and Phone Number

Marketing Program Manager at American Nurses Association | Revenue Generation Expert @ American Nurses Association
silver spring, maryland, united states
Denise Johnson's Location
Washington, District of Columbia, United States, United States
Denise Johnson's Contact Details

Denise Johnson personal email

n/a

Denise Johnson phone numbers

About Denise Johnson

With a professional journey deeply rooted in brand strategy and marketing program management, the American Nurses Association has benefited from my expertise in campaign execution and creative problem solving, which has directly contributed to substantial revenue growth. Our team's efforts in the American Nurses Credentialing Center campaigns generated over $2.4M in 2023, showcasing the effectiveness of our data-driven paid media strategies and content marketing initiatives.My role as a Marketing Program Manager is characterized by a relentless pursuit of excellence in lead generation and customer acquisition. Year after year I build on a foundation I am proud to have built in collaboration with my team and program stakeholders.

Denise Johnson's Current Company Details
American Nurses Association

American Nurses Association

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Marketing Program Manager at American Nurses Association | Revenue Generation Expert
silver spring, maryland, united states
Website:
nursingworld.org
Employees:
803
Denise Johnson Work Experience Details
  • American Nurses Association
    Marketing Program Manager
    American Nurses Association Apr 2022 - Present
    2023: Graduate of the Evolving Leadership Development Experience (ELDE) at ANARole & ResponsibilitiesDevelop marketing strategy and execute campaigns for the American Nurses Credentialing Center (ANCC). Focused on driving prospective customers from awareness to acquisition with an emphasis on paid and content marketing strategy. Accomplishments• Generated over $2.4M in revenue (direct attribution) in 2023 from ANCC Certification marketing campaigns• Captured over 10,000 individual and organizational credentialing leads for the American Nursing Credentialing Center in 2023
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  • American Nurses Association
    Brand Strategist
    American Nurses Association Sep 2018 - Jun 2022
    Silver Spring, Maryland
    Accomplishments:• Increased ANCC leads by over 12K in two years by implementing a new content marketing strategy.• Conducted several campaigns resulting in the highest organic social media engagement for brand awareness and lead generation campaigns at ANA.Role & Responsibilities:• Brand manager for the American Nurses Credentialing Center (ANCC), the largest revenue driver of the ANA Enterprise.• Develop marketing strategies, plans, and tactics for assigned programs and products. • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). • Enhance the branding of a product or service, as well as develop marketing plans through analysis of current market data and trends. • Develop, maintain, and track budgets and schedules for program and product marketing campaigns.
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  • Allen, Allen, Allen & Allen
    Marketing Coordinator
    Allen, Allen, Allen & Allen Feb 2017 - Sep 2018
    Richmond, Virginia Area
    Accomplishments:• Increased social media performance for the most visible brand awareness initiative by 87%.• Implemented a new list segmentation strategy based on email campaign objectives.• Responsible for saving firm thousands of dollars by creatively cutting costs on special events and negotiating new contracts with vendors and local partners.Role & Responsibilities:• Develop marketing strategies, plans, and tactics for community outreach and execute.• Coordinate internal and external PR efforts through firm-hosted programs and community contributions.• Develop brand positioning and communication strategies for social media channels.• Manage marketing budget for community contributions, marketing materials, events, attorney marketing funds, and firm-sponsored programs.• Create and publish content for Allen & Allen internal channels to market to employees.• Create innovative tracking methods to monitor traffic from social media to website.• Test content marketing tactics to increase engagement and drive traffic by implementing user experience strategies.• Facilitate quarterly client newsletter, create email campaigns, and manage email database.• Work with attorneys and vendors to strategically select branded goods based on target audience, marketing initiatives, and objectives for hundreds of events yearly.• Supervise multiple interns, staff assigned to marketing projects, and event staff throughout the year.
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  • Water Otter
    Marketing Communications Specialist
    Water Otter Nov 2015 - Mar 2017
    North Chesterfield
    Accomplishments:• Executed a retention email marketing strategy that increased program engagement by 70%.• Developed and implemented re-branding strategy and expanded marketing mix that more than doubled sales• Administered a digital marketing plan which reduced website bounce rate by 50% using Google Adwords, MailChimp, and Facebook Ads Manager.Role & Responsibilities• Manage LMS platform and update educational content.• Monitor and report out on eLearning program performance.• Create and implement engagement strategy on LMS leveraging interactive tools.• Create a new brand identity including messaging, look, and all necessary marketing materials for print and digital media.• Develop website content strategy to attract and capture leads.• Manage and published website content to attract and capture leads.
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  • Virginia Commonwealth University College Of Humanities & Sciences
    Marketing Assistant
    Virginia Commonwealth University College Of Humanities & Sciences Jun 2013 - Sep 2015
    Richmond, Virginia
    Accomplishments:• Contributed to 10% increase in newsletter open rate; 40% above the industry standard rate.• Implemented strategies that increased Twitter following by 250% and Facebook fan base by 60%.• Established successful social media strategy that created an online partnership between the College's 20 different schools, departments, and programs.Role & Responsibilities:• Conduct ongoing performance tracking and success metrics to consistently increase engagement.• Develop tactics to increase open and click rate for student and faculty newsletters. • Author content for bi-weekly e-newsletters and conducted ongoing performance tracking and success metrics.• Create a social media strategy to align all departments and programs under the College.
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  • Family Practice Specialists Of Richmond
    Social Media Coordinator
    Family Practice Specialists Of Richmond Apr 2012 - Jan 2013
    Richmond, Virginia Area
    Accomplishments:• Created and implemented a content marketing strategy focused on social media and blogging.• Successfully increased Google search ranking by executing SEO tactics.Role & Responsibilities:• Operate as social media manager and strategic communications consultant.• Create a strategy that will further reach and improve engagement and brand affinity.• Author and manage blog.
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  • Salem Web Network
    Marketing Intern
    Salem Web Network Sep 2012 - Dec 2012
    Richmond, Virginia
    • Assisted email marketing specialist with research and marketing director with project management.• Administered content on multiple social media fan pages.• Contributed to website development providing user feedback.• Internship Project: scheduled content for next quarter for multiple web series using Pulse CMS.
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  • Norfolk Convention And Visitors Bureau
    Marketing Intern
    Norfolk Convention And Visitors Bureau Jun 2009 - Aug 2009
    Norfolk, Virginia Area
    • Acted as a brand ambassador promoting Visit Norfolk at local festivals and community events.• Conducted marketing research to increase traffic to the Visitor’s Center.
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  • Richard Sandoval Restaurants - Tamayo | Zengo | La Sandia
    Host Supervisor/Events Coordinator
    Richard Sandoval Restaurants - Tamayo | Zengo | La Sandia May 2005 - Jun 2008
    Denver, Colorado
    - Social media management: created and managed the first social media accounts for Zengo Restaurant.- Marketing strategy: developed incentives program for concierges and hotel associates to increase revenue and build brand awareness.- Supervised host staff and coordinated restaurant seating.- Assisted with event management for all three restaurants.
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Denise Johnson Skills

Social Media Marketing Social Media Blogging Facebook Marketing Email Marketing Customer Service Event Planning Management Marketing Strategy Creative Writing Public Relations

Denise Johnson Education Details

Frequently Asked Questions about Denise Johnson

What company does Denise Johnson work for?

Denise Johnson works for American Nurses Association

What is Denise Johnson's role at the current company?

Denise Johnson's current role is Marketing Program Manager at American Nurses Association | Revenue Generation Expert.

What is Denise Johnson's email address?

Denise Johnson's email address is de****@****ana.org

What is Denise Johnson's direct phone number?

Denise Johnson's direct phone number is +180435*****

What schools did Denise Johnson attend?

Denise Johnson attended Virginia Commonwealth University, Tidewater Community College, Mills E. Godwin.

What are some of Denise Johnson's interests?

Denise Johnson has interest in Children, Blogging, Activism, Civil Rights And Social Action, Education, Art, Dance, Photography, Science And Technology, Music.

What skills is Denise Johnson known for?

Denise Johnson has skills like Social Media Marketing, Social Media, Blogging, Facebook, Marketing, Email Marketing, Customer Service, Event Planning, Management, Marketing Strategy, Creative Writing, Public Relations.

Who are Denise Johnson's colleagues?

Denise Johnson's colleagues are Adda Num, Davids Kate, Annie Alam, Marilyn Mitchell, Shabu Shabnam, Brenda Roberson, Maggie Johnson Glover Phd.

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