John Tidwell Email and Phone Number
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As a researcher who thinks like a marketer, I have had the good fortune to see the implementation of marketing research in action with huge dividends … at startups and Fortune-ranked companies alike.I have …• Repeatedly strengthened and developed insights teams and departments to be more efficient, effective, and meaningful. • Played a pivotal role in helping product, marketing, business development, and strategy teams find right solutions. • Positioned analytics, innovation, and rigorous measuring methodologies as vital components to drive future expansion, successful R&D, strong engagement, and robust marketing operations. What has made the difference in delivering actionable research is looking at the results from a marketing perspective with consideration for market conditions and capacity resources. In leveraging advanced analytics for developing insights, I have effectively bridged the gap between utilizing and analyzing various business intelligence sources and recommending specific strategies or tactics to make the insights actionable to provide maximum ROI.My experience includes designing, implementing, managing, and analyzing multiple large surveys, focus groups, and interviews to assess marketing strategy, attitude and usage, brand and ad effectiveness, new product innovation and development, and other marketing needs. My career includes a PhD in Measurement and Evaluation and deep experience in creative problem solving. I am known for breaking down complex issues into specific, easily identifiable issues with potential solutions. Along the way, I have authored/co-authored journal articles, essays, and white papers, patented a clothing removal device for burn victims, innovated Parkinson's boxing classes, and mentored numerous individuals.
Cortado Group
View- Website:
- cortadogroup.com
- Employees:
- 9
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PrincipalCortado Group Apr 2023 - Present
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Vice President Market ResearchBlakeslee International Insights 2017 - Nov 2023Washington D.C. Metro AreaI deliver actionable research for international corporations. This includes conducting primary market research, designing business process changes, and sourcing and organizing in-country subcontractors for project implementation. Key projects included the following:Fortune-ranked corporation: Through the application of quantitative and qualitative research and analysis methods, I identified redundant assembly processes. I then designed and implemented workflow and production processes that improved on-time delivery, accuracy, and team work. Startup company: I conducted marketing research and leveraged UX/market insights to influence design implementation and product strategy.
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Head Of Research & Product DevelopmentAmerican Chemical Society 2016 - 2017Washington, DcManaging a team of five and a $2M budget, I led market research, program evaluation, and product development for the Membership Division with a focus on increasing membership, driving engagement, and promoting brand awareness. To generate actionable data-driven decision making, I modernized research methodologies and processes, enabling assessment and prediction of behaviors and outcomes. I improved program evaluations, member surveys, needs discovery, and new product creation and testing. Overall, I formalized the research request process, created competitive intelligence and product development positions, standardized research scales, created data collection and retention methods, and established standards for research and new product development measures. -
Marketing Research DirectorEnigma Marketing Research 2013 - 2015Winchester, VirginiaI designed, marketed, and implemented research projects for Fortune 500 and high-growth brands. This included customer surveys, new product concept tests, analytical plans, white papers, and summary reports. I presented to client senior leaders with follow-up research and business recommendations. Notably, I created new concept surveys to define the retail marketing position to support a successful launch of a consumer electronics business for a Fortune 200 company.
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Director, Marketing InsightsNewell Brands 2010 - 2013Rubbermaid Commercial ProductsI designed and built the research function at Newell Brands' Rubbermaid Commercial Products (Fortune 500). With a focus on having all business decision be driven by data, I developed in-house capabilities for understanding and influencing brand awareness, new product development, customer satisfaction, and pricing. Key contributions include creating a method to include end-user feedback for new product development and designing a standardized product trial process that ensured consistent feedback. -
Director Marketing ResearchBlakeslee International Insights 2006 - 2010I led marketing research projects throughout LATAM for a leading multinational telecom company (mainly Peru, Mexico, Brazil, and Argentina). This included leading an extensive product concept ideation in Brazil, brainstorming session in Brazil, Argentina, and Mexico, and brand awareness studies in each country.By conducting new product testing and marketing research that uncovered market and customer needs, I was able to facilitate next-level business growth.
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Director, Market ResearchSprint Nextel 1999 - 2006RestonI directed the marketing research department for this Fortune 100 company. I managed $32M budget and 17 research professionals in conducting market research encompassing customer satisfaction, marcom, branding, and ad hoc studies using qualitative and quantitative methodologies. Primary areas included marketing communications, packaging, voice applications, wireless data services, channel preferences, emerging markets, and direct mail. Additionally, I conducted internal research in the U.K. and China for potential corporate partnerships. Key accomplishments included creating the first micro-view ad/brand study that uncovered key marketing opportunities and resulted in 2 million additional customers. I also introduced unique bio-metric research tools for assessing real reactions to TV spots and branding ideas.
John Tidwell Skills
John Tidwell Education Details
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Evaluation & Statistics -
Public Policy
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American Studies
Frequently Asked Questions about John Tidwell
What company does John Tidwell work for?
John Tidwell works for Cortado Group
What is John Tidwell's role at the current company?
John Tidwell's current role is Strategic Insights & Marketing Research Leader for B2B & B2C • Qualitative & Quantitative Methods • Advanced Analytics.
What is John Tidwell's email address?
John Tidwell's email address is jo****@****mac.com
What is John Tidwell's direct phone number?
John Tidwell's direct phone number is +170330*****
What schools did John Tidwell attend?
John Tidwell attended University Of Delaware, University Of Delaware, George Mason University.
What are some of John Tidwell's interests?
John Tidwell has interest in Social Services, Education, Science And Technology, Animal Welfare, Health.
What skills is John Tidwell known for?
John Tidwell has skills like Market Research, Marketing Research, Strategic Planning, Marketing Strategy, Product Development, Leadership, Competitive Analysis, Customer Insight, Analysis, Cross Functional Team Leadership, Management, Strategy.
Who are John Tidwell's colleagues?
John Tidwell's colleagues are Todd Ervin, Mitch Ferro, Troy Tempest Offer, Alexander Kerlek, Loryn Stokes, Abby Koehler, David Russell.
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John Tidwell
Scottsdale, Az1kernmedicalcenter.com -
John Tidwell
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John Tidwell
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