John Tidwell Email & Phone Number

Washington D.C. Metro Area

I deliver actionable research for international corporations. This includes conducting primary market research, designing business process changes, and sourcing and organizing in-country subcontractors for project implementation. Key projects included the following:Fortune-ranked corporation: Through the application of quantitative and qualitative research and analysis methods, I identified redundant assembly processes. I then designed and implemented workflow and production processes that improved on-time delivery, accuracy, and team work. Startup company: I conducted marketing research and leveraged UX/market insights to influence design implementation and product strategy.

Washington, Dc

Managing a team of five and a $2M budget, I led market research, program evaluation, and product development for the Membership Division with a focus on increasing membership, driving engagement, and promoting brand awareness. To generate actionable data-driven decision making, I modernized research methodologies and processes, enabling assessment and prediction of behaviors and outcomes. I improved program evaluations, member surveys, needs discovery, and new product creation and testing. Overall, I formalized the research request process, created competitive intelligence and product development positions, standardized research scales, created data collection and retention methods, and established standards for research and new product development measures.

Winchester, Virginia

I designed, marketed, and implemented research projects for Fortune 500 and high-growth brands. This included customer surveys, new product concept tests, analytical plans, white papers, and summary reports. I presented to client senior leaders with follow-up research and business recommendations. Notably, I created new concept surveys to define the retail marketing position to support a successful launch of a consumer electronics business for a Fortune 200 company.

Rubbermaid Commercial Products

I designed and built the research function at Newell Brands' Rubbermaid Commercial Products (Fortune 500). With a focus on having all business decision be driven by data, I developed in-house capabilities for understanding and influencing brand awareness, new product development, customer satisfaction, and pricing. Key contributions include creating a method to include end-user feedback for new product development and designing a standardized product trial process that ensured consistent feedback.

I led marketing research projects throughout LATAM for a leading multinational telecom company (mainly Peru, Mexico, Brazil, and Argentina). This included leading an extensive product concept ideation in Brazil, brainstorming session in Brazil, Argentina, and Mexico, and brand awareness studies in each country.By conducting new product testing and marketing research that uncovered market and customer needs, I was able to facilitate next-level business growth.

Reston

I directed the marketing research department for this Fortune 100 company. I managed $32M budget and 17 research professionals in conducting market research encompassing customer satisfaction, marcom, branding, and ad hoc studies using qualitative and quantitative methodologies. Primary areas included marketing communications, packaging, voice applications, wireless data services, channel preferences, emerging markets, and direct mail. Additionally, I conducted internal research in the U.K. and China for potential corporate partnerships. Key accomplishments included creating the first micro-view ad/brand study that uncovered key marketing opportunities and resulted in 2 million additional customers. I also introduced unique bio-metric research tools for assessing real reactions to TV spots and branding ideas.

Phd, Evaluation & Statistics

Ma, Public Policy

Ba, American Studies

Activities and Societies: Captain of Fencing team, Member Tau Kappa Epsilon