At the Cortado Group, we deliver rapid, measurable top-line improvements for smaller, investor-backed growth companies across multiple industries.Our go-to-market experts help private equity firms and portfolio companies overcome challenges in revenue intelligence, revenue operations, product, pricing, sales, marketing, and customer success. We help them achieve or exceed their business goals — from revenue generation to value creation.

Chief Marketing Officer role leading marketing, customer experience (CX) and innovation for the company to include leading B2B and B2C strategic marketing, digital marketing and eCommerce aimed at new customer acquisitions, cross/up-selling, brand building and retention. Responsible for leading innovation and CX to better serve current customers while delivering the next generation of water solutions to our base of over 1.7MM customers.

Associate Vice President of Marketing, Digital & Strategy for Sparks Grove, the experience design division of North Highland, responsible for executive leadership of numerous accounts that include The Coca-Cola Company, The Home Depot, Cox, Equifax and IHG and for providing senior level subject matter expertise in brand, digital and experience strategy.

Chief Marketing Officer role responsible for leading a team of marketers, creative designers, digital professionals, agencies and communications professionals in all aspects of consumer and public relations messaging to help grow the Scheller College of Business from a top 25 business school to a top 20 business school by 2020. Additionally in charge of developing and presenting marketing and communications messaging to drive incremental revenue growth from enrollment, corporate partnerships and donor gifts.

Promoted to lead all functions of a $7M, 50 employee agency. Responsible for driving bottom-line growth by implementing overall agency strategic direction in business development, client management, creative, production, insights, digital, HR, finance and legal. Directed and guided each department lead in order to bring to bear the unique capabilities of the agency resulting in happy clients and increased profitability. Managed senior level client relationships with brands such as Heineken USA, AT&T, American Airlines, Frito-Lay, PepsiCo, American Heart Association, NBA, Humana, and State Farm. Reported directly to the board of directors on all matters concerning the health of the agency and all of its employees.

Recruited as one of three Vice Presidents to run a joint venture between The Marketing Arm and Dieste, Inc. under the Omnicom umbrella. Responsible for all aspects of building a business, including but not limited to staffing, employee development, process implementation, P&L, new business development, and client relations...basically everything involved in running a company! Also responsible for servicing current clients in the telecommunications, insurance, CPG, alcoholic beverage, and financial services industries.Cultur8 is a next-generation multicultural agency that connects brands and consumers through cultural passion. The marketing and promotions agency was born from resources of of The Marketing Arm and Dieste, Inc. and provides consulting services for multicultural music and entertainment, sports, retail and shopper marketing, mobile/digital and social, corporate event, film production and cause marketing platforms. Cultur8 also offers marketing research and return on investment analytics. Cultur8 has offices in Dallas, Los Angeles and New York.

Manage the NBA marketing team in the development of strategy and implementation of property marketing plans for NBA on TNT, NBA TV, NBA LEAGUE PASS (linear, broadband and mobile), NBA.com as well as mobile products. Responsible for all creative direction and the management of $20MM in media to drive TV ratings, product sales, and digital traffic. Manage the social media strategy and execution for NBA on TNT and NBA TV. Additionally responsible for building revenue for all NBA products including NBA LEAGUE PASS. Lastly responsible for sales and marketing integration with sponsors and cable and satellite proividers.

Responsible for the day-to-day management of ISC's brand, market research, and emerging markets teams. Manage a team of 4 direct reports and 4 agencies that handle media strategy & Planning, creative, emerging markets activation, and market research related to ISC's 13 motorsports facilities and other internal business units. Coordinate with NASCAR sponsors, race team sponsors, media partners, and various local and national organizations to deliver ISC's marketing message and brand positions to core fan segements as well as to emerging fan segments with the purpose of maintaining and growing ISC's core fan base.

Responsible for guiding and managing all multicultural marketing initiatives for ISC Corporate as well as all ISC assets including but not limited to all ISC race tracks, MRN Radio, Americrown, and ISC Publications. Additionally responsible for identifying and developing partnership opportunities with NASCAR, NASCAR Sponsors, race team sponsors, race teams, IRL, and national and community organizations to help achieve corporate marketing goals.

Responsible for the development and management of primary competitive intelligence in support of all Sprint Nextel strategic and tactical initiatives. Manage a team of 5 competitive intelligence managers in support of all major business units. Additionally responsible for reporting directly to the Chief Marketing Officer in the development and implementation of a diversity program that leverages Sprint Nextel sponsorship properties (NASCAR, NFL, NHL, PGA, and others) to achieve diversity goals within the company as well as to help our league and entertainment partners achieve their goals.

Responsible for the development and management of primary and secondary marketing research to support all of Nextel's commercial, government, and sports/entertainment sponsorship initiatives. Managed 1 research manager who had overall responsibility for government and international initiatives.

Managed a team of 5 analysts with multiple project timelines, deliverables, and responsibilities associated with meeting business objectives for Revenue Assurance and Nextel. Directed daily operations, guided performance, developed long-term plans, and provided support for cross-functional projects to ensure protection of the revenue stream.

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