I am focused on leading growth, operations and support for NameHero. Established in 2015, NameHero is a web hosting and domain management company that offers best-in-class web hosting with 24/7/365 support and 99.9% uptime to +40,000 customers.

Next Glass is a PE-backed software and technology company in the beverage alcohol industry that owns popular brands like Untappd, BeerAdvocate, Hop Culture, Ollie, and Oznr.

SentryOne is a PE-backed software company offering database monitoring and DataOps software for the Microsoft Data Platform. SentryOne was acquired in October 2020 by SolarWinds (SWI) for $142mn. My responsibilities:• Strategy-setting and hands-on execution of B2B demand generation campaigns within SEO, SEM, display, email, and social media channels• End-to-end management and implementation of customer experience and website initiatives (including A/B testing, branding and design development, and management of front-end and back-end developers)• Establishing, tracking, and reporting on mission-critical digital marketing KPI’s• Extensive hands-on experience with Google Analytics, Google Console, Google Tag Manager, Google Ads, Salesforce, Pardot, HubSpot and many other third party tools

Red Ventures is a data-driven, performance marketing and technology company, backed by Silver Lake Partners. Red Ventures has an agency model for many partnerships but also has an extensive portfolio of brands. • My role was primarily focused on leading digital strategy with a team of four across paid search, display, paid social and SEO for Novant Health. • My previous role was focused on leading a team of three paid search analysts that managed +$10mn for two Fortune 500 telecommunications companies, Frontier and CenturyLink.

As an Associate at Red Ventures, I focused on direct response paid search marketing. I worked with DIRECTV, Verizon, AT&T, JustEnergy, Vonage and many more brands. My primary responsibilities included:• Leading a team focused on paid search marketing for a Fortune 500 telecommunications company• Analyzing profitability and aggressively testing new ideas to grow nationwide multi-million dollar campaigns across Google Adwords, Yahoo Gemini, Bing Ads• Collaborating with business operations teams to optimize business metrics and performance throughout the entire marketing and sales funnel

Edtech start-up focused on building an online communication platform for higher education institutions and groups. Our product promoted productive anonymous discussion of campus issues, suggestions, and ideas.

Co-founded direct response marketing firm that specialized in media buying, PPC, SEO, and social media marketing.• Developed landing page testing and tracking tools to maximize campaign returns• Worked with hundreds of advertisers, agencies, and publishers across the world• Responsible for capital management and investment decisions

Established incentive affiliate marketing business as a high school student that leveraged a mutually beneficial model for advertisers and users that allows users to try out new products and get rewarded in the process. • Worked with thousands of advertisers across the globe from many different industries • Shipped over $850,000 in rewards in exchange for users trialing products and services• Acquired by a competitor in July 2010