John Kirkpatrick Email & Phone Number

Charlotte, North Carolina, United States

I am focused on leading growth, operations and support for NameHero. Established in 2015, NameHero is a web hosting and domain management company that offers best-in-class web hosting with 24/7/365 support and 99.9% uptime to +40,000 customers.

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Next Glass is a PE-backed software and technology company in the beverage alcohol industry that owns popular brands like Untappd, BeerAdvocate, Hop Culture, Ollie, and Oznr.

Charlotte, North Carolina Area

• SentryOne is a PE-backed software company offering database monitoring and DataOps software for the Microsoft Data Platform. SentryOne was acquired in October 2020 by SolarWinds (SWI) for $142mn. My responsibilities:
• Strategy-setting and hands-on execution of B2B demand generation campaigns within SEO, SEM, display, email, and social media channels
• End-to-end management and implementation of customer experience and website initiatives (including A/B testing, branding and design development, and management of front-end and back-end developers)
• Establishing, tracking, and reporting on mission-critical digital marketing KPI’s
• Extensive hands-on experience with Google Analytics, Google Console, Google Tag Manager, Google Ads, Salesforce, Pardot, HubSpot and many other third party tools

Charlotte, North Carolina Area

• Red Ventures is a data-driven, performance marketing and technology company, backed by Silver Lake Partners. Red Ventures has an agency model for many partnerships but also has an extensive portfolio of brands.
• My role was primarily focused on leading digital strategy with a team of four across paid search, display, paid social and SEO for Novant Health.
• My previous role was focused on leading a team of three paid search analysts that managed +$10mn for two Fortune 500 telecommunications companies, Frontier and CenturyLink.

Fort Mill, SC

• As an Associate at Red Ventures, I focused on direct response paid search marketing. I worked with DIRECTV, Verizon, AT&T, JustEnergy, Vonage and many more brands. My primary responsibilities included:
• Leading a team focused on paid search marketing for a Fortune 500 telecommunications company
• Analyzing profitability and aggressively testing new ideas to grow nationwide multi-million dollar campaigns across Google Adwords, Yahoo Gemini, Bing Ads
• Collaborating with business operations teams to optimize business metrics and performance throughout the entire marketing and sales funnel

Charlotte, NC

Edtech start-up focused on building an online communication platform for higher education institutions and groups. Our product promoted productive anonymous discussion of campus issues, suggestions, and ideas.

• Co-founded direct response marketing firm that specialized in media buying, PPC, SEO, and social media marketing.
• Developed landing page testing and tracking tools to maximize campaign returns
• Worked with hundreds of advertisers, agencies, and publishers across the world
• Responsible for capital management and investment decisions

• Established incentive affiliate marketing business as a high school student that leveraged a mutually beneficial model for advertisers and users that allows users to try out new products and get rewarded in the process.
• Worked with thousands of advertisers across the globe from many different industries
• Shipped over $850,000 in rewards in exchange for users trialing products and services
• Acquired by a competitor in July 2010