Marketing Manager, Digital Marketing
Charlotte, North Carolina Area
SentryOne is a PE-backed software company offering database monitoring and DataOps software for the Microsoft Data Platform. SentryOne was acquired in October 2020 by SolarWinds (SWI) for $142mn. My responsibilities:• Strategy-setting and hands-on execution of B2B demand generation campaigns within SEO, SEM, display, email, and social media channels• End-to-end management and implementation of customer experience and website initiatives (including A/B testing, branding and design development, and management of front-end and back-end developers)• Establishing, tracking, and reporting on mission-critical digital marketing KPI’s• Extensive hands-on experience with Google Analytics, Google Console, Google Tag Manager, Google Ads, Salesforce, Pardot, HubSpot and many other third party tools