Jon Abbott Email & Phone Number

United States

Dallas, Texas, United States

AI Responsibilities:Strategy and Innovation: Lead AI initiatives, developing and managing the Applied AI Lab. Oversee the integration of AI with digital marketing to achieve impactful results.Virtual Influencers: Direct the creation of virtual influencers using generative AI, managing everything from design to multimedia content creation.Project Management: Collaborate with teams and partners to integrate AI technologies into marketing campaigns, ensuring alignment with client objectives.Performance Monitoring: Track and analyze AI project performance, using insights to enhance effectiveness.Innovation and Research: Stay updated with AI and digital marketing trends, driving innovation and fostering a creative culture.Client Interaction: Present AI concepts and results clearly to clients, supporting business development with AI-driven insights.UX Responsibilities:Strategy Development: Assess and develop UX strategies to enhance customer experience, overseeing deliverables like audits and usability testing.Client Collaboration: Maintain relevance and update client experiences, developing UX requirements and business rules for personalized interactions.Team Collaboration: Align with internal teams to share insights and improve site performance.Competitive Analysis: Conduct analyses to inform site optimization.Goals and Metrics: Set experience goals and metrics to measure UX success.Content Leadership: Lead content strategy internally and for clients, ensuring the integration of user-centric practices.Business Development: Engage in new business initiatives, offering UX expertise.Project Management: Provide project estimates, manage, and mentor UX, SEO, and Content teams.

Dallas/Fort Worth Area

Establishes project priorities, task assignments, and completion timetables Continually communicates with appropriate departments about project status, budget issues, account or media opportunities, problems, or related changes Reviews and advises on major media assignments for all accounts Creates and discuss media strategies/recommendations to clients and agency personnel Involved in new business procurement and integration of new clients into the media department Offers guidance, support, and solutions to the group members in regard to problems which arise in the media planning and buying process Responsible for the development and implementation of departmental policies, procedures, practices and standards of business decorum Responsible for departmental personnel recruitment/motivation/retention Establishes and maintains strong relationships between all cross functional teams Works on special media or agency projects as applicable Guides and mentors Social Media and SEO team managers

Develop digital strategies to align with client goals while fostering relationships and uncovering new business opportunitiesCollaborate with creative, account service, technology, and media teams to research consumer insights, make recommendations and measure campaign effectivenessStay current on trends and leverage best practices to create innovative campaigns using emerging digital media and technologiesProvide oversight to projects and related tasks that meet cost, schedule and resource constraintsInterview C-Level clients and educated executive leaders as to strategic digital business directionExperience integrating numerous forms of digital advertising, programmatic display, video, native, paid and organic social media, SEO and website designLeverage insights and a data-driven model that aligns and achieves customer/brand KPIsDrive prioritization efforts based on user request, available resources and budgetOwn a defined communication that includes specific deliverables on a set frequency including daily calls, weekly or monthly status reports, quarterly roadmaps, handling team conflicts independentlyBe the trusted single point of contact for stakeholders on all initiative communications

Manage online marketing campaigns for company expansion into new markets (Louisiana, Tennessee, & Hawaii) and growth in existing markets (Texas) Manage the development and changing of instructNET, the company’s proprietary e-learning management system Oversaw usability analysis / modeling / testing of instructNET Develop user experience prototypes for new product enhancements, both web and iPhone Worked closely with the C-Level executives to learn and understand the client’s needs, goals, brand and target audience Worked with the C-Level executives and external developers to deliver a user experience appropriate for the target audience and the brand Acted the key resource over concerning user experience, site structure and strategy Hired and managed external designers in the design and development of print brochures, media kits, and course materials

Managed project timelines and communication with project team members to enable timely delivery of tasks Oversaw client side communications for all signed projects Escalation point for all signed projects Responsible for the Profit and Loss of all projects Coordinated resources and timelines with department managers to ensure timely and quality delivery of all deliverables Planned project resources and project deliverable dates for all projects Interviewed and hired company personnel

Created Information Architecture standards for an interactive company with no previous IA capabilitiesDeveloped the architecture for a proprietary content management system Architected custom content management modules to meet the client’s specific needs Analyzed business needs of the client, defining and documenting business requirements and creating the architecture for the client's web-based applications Worked with the client and internal team members to collect, create, and manage content Focused on understanding the demographics and psychographics of each site's audiences and creating a user experience that meets both the requirements of the client's brand and needs and the usability expectations of the target audiences Created detailed documentation centered on the users' needs and the web-based application’s usabilityCreated usability tests and managed and performed usability testing Participated in application design and production to ensure end-user representation Tested applications against user experience and design specifications Coordinated with the client, brand strategy, quality assurance, technology and design teams to ensure the end-user experience is always intuitive and consistent Developed content management and e-commerce solutions for companies that did not have CMS and/or e-commerce enabled web sites

Managed the Creative Department (Information Architects, Designers, and Copywriters) Worked closely with the C-Level client to learn and understand the client’s needs, goals, brand and target audience Worked with the Creative Director, Director of Technology, the Vice President, Operations, and the client to deliver a user experience appropriate for the target audience and the brand Ensured creative and technical standards are met on all projects Reviewed and approves all creative and technology deliverables prior to delivery Managed the workflow and assigns day-to-day tasks for the Creative Department Reviewed and approves all project documentation concerning Content and User Experience Oversaw usability analysis / modeling / testing Developed content management and e-commerce solutions for companies that do not have CMS and/or e-commerce enables web sites Acted as key resource to selected clients concerning user experience, site structure and strategyManaged and tracks employee utilization (both company employees and freelancers)