- Creates marketing and social media campaigns and strategies. - Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management- Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages