Marketing executive with general management, business development and communications experience. Content marketing team, includes content packaging, proposal development, sales enablement, project management, online editorial curating and scheduling, creative and AE/client services.Co-authored strategic white paper and messaging covering use cases, best practices and KPI's in content marketing, including native advertising, mobile and social media tactics.Broad marketing competency including product marketing and management, sales enablement, content development and strategyFluent in business models and strategies deployed in emerging and disruptive technologies: software as a service (SaaS), regenerative medicine and nanotechnology/advanced materialsI've helped develop corporate channel partnerships (Zuora, Informatica) as well as national industry/public policy consortiums (Alliance for Regenerative Medicine)Consultant and coach with over 800 middle market and high-growth start-up clients. Co-founder of six start-ups and former owner/GM of convention services companySpecialties: Reporting to board of directors or lead executive, with responsibility for the entire org or a business unit. Strong communicator and team leader with P&L, business strategy, planning and ops experience. Forming and managing advisory boards. Experience launching new offerings, services, business units or spin-off companies on short timelines, following a venture capital model or standard ROI metrics.
Passfail
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Vp PartnershipsPassfail Apr 2015 - PresentSan Francisco Bay AreaPassFail (owned by SNT, Social Networking Technologies)50 EmployeesOffices in Sausalito, LA and Wichita KSFounded 2011 by former Cisco engineers and M&A executive$17 million raised in investor funding to-date• 5 billion pages of original content on markets, companies, execs, and analysts, from 17,000 sources• All presented in white-labeled, sponsored widgets on partner sites.• Launched Q3 2014 with Financial content. • Adding Real Estate and Sports Q3 2015• No subscription or implementation fees. 50/50 rev split; we see revenue as soon as we turn it on.• Because of the content relevancy, we increase organic traffic by ~10%
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Co-Founder And PrincipalZeroone Consulting Feb 2012 - PresentSanta Barbara, California AreaMedical Solution Start-Ups- Occupational Therapy- OptometryAgile Product development based on principles of Customer Experience Management - which we apply to the Patient Experience. Translating Net Promoter Score (NPS) into healthcare in two unique medical communities Once we create a better environment for patients - medical practices, hospital clinics and healthcare providers will enjoy a better operating environment and niche markets for profitabilityProduct marketing, marketing analytics and content strategyChannel partnership and marketing consulting for digital media software developer, positioning the company for global partnership with SAP across 24 industry verticals and into mobile device platforms Development partner with cloud analytics leader GoodData creating new vertical "bash" product (Andreessen-Horwitz portfolio company)Content strategy and development for B2B clients in global logistics, healthcare and financial services
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Co-Founder And PrincipalLeverage, Inc. 2011 - PresentWe work with established companies to help them realize new revenue by more-effectively leveraging existing assets. We accomplish this by designing, building and managing B2B strategic partner networks, sponsorship and vendor programs, brand and digital intiatives. Our track record includes success in automotive, telecom, tech services, energy, retail, media and life sciences verticals.
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Project DirectorSfgate.Com Jul 2013 - Mar 2015San Francisco Bay AreaLaunching a content marketing agency affiliated with SF Gate, San Francisco Chronicle and Hearst Media in downtown San Francisco. We offer digital branding, communications and marketing expertise, combined with direct access to 19 million monthly uniques on SF Gate and the storytelling heritage of The San Francisco Chronicle.We are a full-service content marketing agency affiliated with SF Gate in downtown San Francisco. We offer digital branding, communications and marketing expertise, combined with direct access to 19 million monthly uniques on SF Gate and the storytelling heritage of The San Francisco Chronicle.*Sponsored Content (SF Gate)*Curated Targeted Content (SF Gate)*Custom Content and Native Advertising Services -
Creative Director, MarketingAstadia Mar 2011 - Feb 2012Marketing operations, content strategy, product marketing and vertical build-out. Sales enablement for US and UK/EMEA in global SI environment. Created thought leadership for Innovation Technology Group. Industry verticals: Telco, Media and Life Sciences. Supported partner alliances with salesforce.com, Informatica, Eloqua and Zuora. Coordinated analyst channel with Forrester. Direct report to CMO with special project reporting to the CEO. -
ConsultantAstadia Apr 2010 - Feb 2011 -
Director Of National OutreachWake Forest Institute For Regenerative Medicine Mar 2009 - Jun 2010Business development role in emerging field of medicine (>$1B). Build alliances across ecosystem of biotech industry executives and entrepreneurs, elected officials, private equity and venture capital firms. Identify barriers to commercialization and respond with best practices, new programs and cross-disciplinary entities. Acting director of National Regenerative Medicine Foundation; founding board member and executive committee of the Alliance for Regenerative Medicine.
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Ceo And Vp MarketingPiedmont Triad Entrepreneurial Network Dec 2004 - Dec 2008New venture-focused economic development and seed stage funding for technology and business service start-ups:* GM responsibility including board relations (39 board members, 13-member executive committee), strategic planning, marketing, fundraising, corporate sponsorships and finance.* Business development: identify, educate and host national venture funds and strategic acquirers.* Direct consulting to early-stage technology ventures and growth-focused middle market companies. Client companies raised $35 million in early stage, debt and venture funding.* Advisor on high-growth entrepreneurship to economic developers, state agencies, research parks, universities and business accelerators. * Produced annual Southeastern investor forum * Launched two national venture conferences in supply chain technology and nanotechnology.
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ConsultantVenture Communications 2002 - 2004
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Gm, President And OwnerGilmore Exhibition Services 1999 - 2002Regional convention services contractor, supporting 180 events annually in Mid-Atlantic and Southeast. Led leverage buy-out to purchase and designed it for future roll-up and exit. Sales channels via private promoters, trade associations, hotels, convention centers and sports arenas. Negotiated with local and international labor orgs, while creating unique labor service to reduce cost and mitigate vendor concentration risk.
Jon Obermeyer Education Details
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English
Frequently Asked Questions about Jon Obermeyer
What company does Jon Obermeyer work for?
Jon Obermeyer works for Passfail
What is Jon Obermeyer's role at the current company?
Jon Obermeyer's current role is Writer, Editor, Content Strategist.
What schools did Jon Obermeyer attend?
Jon Obermeyer attended Westmont College.
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Jon Obermeyer
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