Jonathan B. Email & Phone Number

Signal Mountain, Tn, Us

Columbus, Ohio, United States

Build and maintain digital sales channels, implement updates, promotions, optimizations, split tests, etc. Collect data and inform stakeholders about any significant changes or trends to watch for.This role is critical in driving sales and revenue growth. It takes detail orientation, technical savvy, and being an effective communicator.I work with our marketing team and various third-party agencies to:- Improve KPIs such as AOV, CVR, and traffic- Develop promotions and implement them technically- Maintain website and keep it up to date (Shopify)- Develop, test, and implement UX enhancements- Add, edit, and maintain thousands of product listings and tens of thousands of variants- Create project and option reports for updates that will affect a large number of listings- Work with the Operations Department to ensure accurate shipping times and costs- And much more, as needed

Before launching Joybrella (and for a while after), I spent over a decade as the Director of E-Commerce for two online brands.With that much hands-on experience, I know the overwhelm of building a new website from the ground up, starting a new brand, sourcing and listing who-knows-how-many products, deciding on pricing, figuring out your actual profit margin after that free shipping incentive triggers, and everything in between.I founded Joybrella to help e-commerce businesses, big and small, get the information they need to grow and thrive. I know that as a business owner, you're interested in what your website offers -- artwork, novelty gifts, t-shirts, drop shipments from AliExpress, or a whole new product or service.Your product is where you want to put your time and energy -- not into shopping cart software and modules, digital marketing, and logistics.An e-commerce website consultation with me or a thorough e-commerce website audit may be exactly what you need to figure out your next move. You'll know what you're doing right, and what you can do to improve.Are you at the point where your website isn't converting as well as you want it to, you don't know why, and you don't quite know how to find out? Then my insights can give you the information, ideas, and confidence you need to move forward.

Chattanooga, Tn

Plan out Facebook Ad-driven marketing funnels to grow email lists.Write and design landing pages. (And lots of split-testing.)Write newsletters.Write and design lead magnets (like eBooks).Plan out drip campaigns.Use Facebook Ads metrics, Audience Insights, landing page conversions, and open rates to see what can be improved. (So, more split testing).Oversee the operation of the customer service department and the logistics department.Decide which products are or are not carried in our online stores and calculate retail and wholesale price points.Plan sales.Developed and implemented a company incentive and commission program.Write company policies and guidelines and implement them.Purchasing and a little manufacturing.

Chattanooga, Tn

Maintained two informational websites. One was powered by Joomla and the other was hosted on a virtual shared server and was maintained via PuTTY.Maintained two e-commerce sites, including keeping product data up to date and accurate.Designed advertisement material using Adobe InDesign and organized the printing and shipping thereof.Maintained all company domain names.Researched and implemented new technologies so as to benefit our websites, such as improved virtual shared servers, CMS engines, and shopping cart software.Did a little bit of programming with Microsoft Visual Studio and VB.NET.

Chattanooga, Tn

Collected, reviewed, and entered pre-employment background investigation data into a custom web-based application using all available resources, including civil and criminal records at the Hamilton County courthouse.Sorted and attached incoming faxes and orders to different client and applicant files using custom software.Responsible for maintaining good customer relations with both clients and applicants.Maintained a professional representation of the company.