Jonathan Cottrell Email & Phone Number

Lubbock, Texas, United States

o Develop marketing plans and strategy for Kaplan’s largest partner, Purdue University Globalo Lead team charged with increasing enrollments, inquires, and conversions across 175 degree and certification programso Responsible for achieving marketing growth goals by increasing direct to consumer enrollments and growing B2B partnershipso Work cross-functionally with all marketing departments, admissions, and academic leadership to execute Go-To-Market strategy for Purdue University Globalo Provide expertise and analysis across the Higher Education market to identify opportunities for new programs and offerings aimed at growing enrollments and maximizing customer lifetime value

• Built and developed a team of 22 Directors of Marketing, Marketing Managers, Marketing Coordinators, and Marketing Assistants• Lead a team responsible for bringing products to market for educators and learners• Work cross-functionally to inform product strategy and campaigns through customer insights and market knowledge• Help set priorities across the HigherEd business for sales and marketing• Create process and define strategic direction for creating critical marketing assets such as Competitive Analysis, Go-To-Market Playbooks, and Marketing Plans• Work with multiple geographies to bring US based products, Global Editions, messaging, and customer insights to international markets

Lubbock, Texas Area

Lubbock, Texas Area

Lubbock, Texas Area

Lubbock, Texas Area

Digital Marketing Professional, Certification

Master Of Business Administration (Mba), Management

Bachelor Of Business Administration (Bba), Marketing