Born in California and living in diverse communities such as the San Francisco Bay Area, Beijing, and New York City, I’ve observed global business practices firsthand, instilling the adaptability required to thrive in today’s multicultural and dynamic world.Professionally, I have interned at IPG Mediabrands and MediaMorphosis, where I worked on relevant integrated media plans, explored high-growth niche demographics, and crafted data-driven strategies.I’m also passionate about innovation. I founded TwoCents, a project with college friends, where we are developing a gamified social app to foster micro-cultures and enhance conversation for the younger generation. As the President of the Stern Marketing Society, I am deeply committed to nurturing the next generation of marketing and advertising professionals. My goal is to provide fellow students with the resources and guidance needed to excel in their post-college careers.Open-minded and motivated, I am always looking for opportunities to collaborate and learn from seasoned professionals to improve myself.Please do not hesitate to reach out to me at jonathan.yu@stern.nyu.edu.