Jonathan Yu Email & Phone Number

New York, NY, US

Manhattan, New York, United States

• Architected product strategy & technical roadmap, implementing agile methodologies to ship MVP in 5 weeks.
• Synthesized user feedback from 4 product demos to prioritize and iterate, increasing weekly retention by 17%.
• Implemented analytics infrastructure to track key metrics (DAU, retention, engagement) for product iterations.

Manhattan, New York, United States

• Directed 21 student leaders to host 14 speaker events, mentor 23 underclassmen, and consult two businesses.
• Orchestrated a multi-platform social media campaign, boosting weekly club attendance by 26% in two months.
• Organized five panels, fostering enriching dialogue, networking, and knowledge-sharing for 450+ attendees.

Manhattan, New York, United States

• Spearheaded product, reducing time-to-market by 13% through efficient sprint planning and tech debt mgmt.
• Facilitated user research (100+ interviews, A/B tests, analytics) to validate PMF and inform tech requirements.
• Drove viral pre-launch campaign to generate 9M+ engagements, attracting 53 beta testers to provide feedback.

Manhattan, New York, United States

• Developed GTM strategy for tobacco cessation product, winning "Best Activation Plan" among 50+ interns.
• Optimized campaign through detailed KPI analysis and rigorous A/B testing, surpassing benchmarks by 24%.
• Delivered 12 client-facing performance reports, providing actionable insights to inform cross-functional teams.

New York, New York, United States

• Analyzed 12 high-growth niche markets to identify product expansion opportunities and inform positioning.
• Synthesized Mintel, Nielsen, and Census reports to craft data-driven strategies for penetrating cultural markets.
• Managed 139 leads, spearheaded outreach, and diversified channels for precise cultural demographic targeting.

New York, New York, United States

• Conducted win/loss analysis and led 10 customer interviews to identify messaging gaps and refine positioning.
• Performed competitor analysis for 8 key players, highlighting 5 value props and 12 competitive differentiators.
• Formulated a strategy that enhanced product visibility and brand equity, increasing user acquisition by 23%.

Manhattan, New York, United States

• Organized the largest social event among Stern cohorts, bringing together 60+ freshmen to bond and network.
• Surveyed student preferences, organized networking opportunities, and engaged cohorts on social channels.

Manhattan, New York, United States

• Led team to identify new use cases for product, advising leadership on strategic pivots to expand market reach.
• Developed positioning and conducted 15 interviews to validate messaging, securing buy-in from stakeholders.
• Presented research-driven product positioning to leadership, earning “most compelling idea” among 10 teams.

Beijing, China

• Analyzed competitive landscape and consumer behaviors to refine ad campaign, boosting engagement by 17%.
• Evaluated social marketing programs for Dr. Tang on Douyin, Weibo, and WeChat and assisted executive producer in optimizing campaign by presenting key insights and results at weekly team meetings.
• Collaborated with ad agencies to strategize a marketing campaign for Meituan Waimai (food delivery vendor), leveraging KOLs from Her Fantastic Adventures to connect with Gen Z through print media and video ads.

Manhattan, New York, United States

• Designed sweatshirts and recruited brand ambassadors to advertise clothing on Instagram and at school.
• Sold out four seasonal collections and used profits to purchase and donate 1,000 PPE to California hospitals.
• Coordinated fundraising via Instagram, WeChat, and email, raising approximately $20K in donations topurchase Personal Protective Equipment for frontline medical workers at the New York Presbyterian Hospital.

Bachelor Of Science - Bs, Business, Technology, And Entrepreneurship, Junior

Activities and Societies: Marketing Society (President, prev. Marketing & Conference Director); Student Council (Publicity & Core Events.

Education record

Activities and Societies: Student Council, Business Club, Nightingale Charity Club, Net Impact, Habitat for Humanity Top ranking high.