Jonathan Lucas Email & Phone Number

Euless, TX, US

Finance Leader with oversight for Frito Lay’s biggest and most dynamic brands, including Lay’s, Doritos, Cheetos, and Ruffles. Partnered with the Marketing and Supply Chain organizations in Brand Strategic Planning, Performance Management, Innovation roll out, and Forecasting.

Dallas/Fort Worth Area

Led the Planning and Reporting activities for the $1.6 Billion Foodservice and Vending business unit of PepsiCo. Managed a talented team responsible for developing growth strategies, building annual plans, variance analysis, and consolidating financial forecast for products under Frito Lay, Quaker, Gatorade, Naked Juice, and Izze brands.

Dallas/Fort Worth Area

Developed National Pricing Strategies that drove revenue growth and optimized average retail selling prices across major Frito Lay brands such as Lay's, Doritos, Cheetos, and others. Recommended company-wide initiatives on Product Promotions/Discounts that generated productivity and created opportunities for reinvestment.

Dallas/Fort Worth Area

Drove strong sales growth across a portfolio of PepsiCo products -- including Frito Lay, Quaker, Gatorade among others -- by optimizing product pricing, developing promotional programs and recommending incentives to gain new business. Collaborated with a group of highly skilled salespeople in crafting sales strategy and developing positive cash flow.

Dallas/Fort Worth Area

Led a team responsible for Performance Reporting and Planning of Cost of Sales and Distribution Costs. Managed Annual Operating Plan process, models, systems resulting in a meaningful Cost Plan that drove productivity and ensured adequate materials & capacity to support growth targets. Collaborated with cross-functional teams to track performance against.

Finance Manager responsible for developing Pricing and Promotional strategy for a key Frito-Lay customer with $400 Million in annual sales. Partnered with Sales Team in generating customer insights and profit analysis in order to optimize sales, share, and profit metrics. Led all finance activities related to the customer including Financial Planning.

Responsible for Cost Budgeting and Forecasting for various departments supporting the Sales Organization. Worked cross-functionally to identify Productivity opportunities and deliver a balanced budget throughout the year.

Dallas/Fort Worth Area

Collaborated with cross-functional partners from Marketing, R&D, Operations, and Sales to commercialize new products. Generated cash flow and NPV analysis, performed capital investment evaluation, optimized cost structure, and made recommendations on overall viability of new products. Also managed production capacity for various product platforms and.