Consulting with scale-up & start-up businesses in North America, London & Australia.My Plan Manager.Current p/t role. Australia’s largest NDIS payment plan manager. Roving brief across strategy, brand and comms. Including market segmentation, portfolio planning, annual planning, brand and performance comms (creative & media), sponsorship activation (Paralympics 2024), qual & quantitative research. Evertas.The world’s 1st cryptoasset insurance company. NYC based B2B scale-up. Brand strategy, identity & website.DuckrabbitEx-BBC documentary filmmakers training advertising creatives in storytelling. Designed marketing & sales strategy, securing assignments with M&C Saatchi, VCCP, Emotive, CHEP, The Monkeys.RateMyAgent Online reviews of real estate agents. Developed RMA’s positioning to homeowners & created their 1st consumer campaign using Brisbane as a test market. Had CEO Mark Armstrong inhaling helium to launch the campaign to trade. Created the Price Expectation report, a data lead PR project that gives a new, human perspective on the property market through vendor happiness. KasadaRapidly scaling cyber-security start-up in Melbourne, expanding to the USA. Developed their first marketing strategy, defining positioning and overhauling brand. Produced a report – Bots Down Under – that highlighted the issue of automated attacks that Kasada solve. 20+ pieces of media coverage & sales leads.Bureaux CollectiveThe sharing economy for coffee roasting. Cafes roast their own coffee for the first time, helping them build brand, control product & reduce cost. Researched customer motivators & barriers, defined mission & positioning and developed a comms plan in line with growth objectives. Produced 5 case studies & event plans to year end.

NFP focused on domestic violence. Brought direction to the team, delivering key projects at a time of organisational transition. Built relationships with stakeholders and partners across the organisation to support programs, projects, fundraising, advocacy and mission. Marketing evaluation & planning for the strategic plan.

Professional services and B2B technology. A new breed of company using consulting & emerging technology - including blockchain & user-owned identity software - to solve today’s hardest problems. Impact driven, working with The UN, Governments, educators & corporates globally. Led the creation of a distinctive, purpose-driven brand, an alternative to The Big 4. Marketing team of 3, including a high-school intern in Wisconsin.Key achievements:- Delivered 2xweb traffic & 2xsocial followers in 1yr, 20+ inbound enquiries/mnth- Created brand strategy, identity and new website- Reputation building: B2B partnerships with ANZ & KMPG, PR in The Australian, events (e.g. 600 people from 40 countries attended Future of Learning 2021), social comms with tone & real impact- Sales driving: webinars, White Papers, pitch decks, case-studies, comparisons, email campaigns, comms and product partnerships with clients.- Shaped culture, wrote the company culture code document. All writing for website, CEO speeches, socials & endline We see what can be

A passion project that used my marketing experience to creatively promote fresh food to kids & push back against obesity. Events sold out, 95% of parents reported their kids’ relationship with food improved. Interviewed on BBC Worldwide, ABC Breakfast, Channel 10. Featured in Broadsheet, Time Out, SMH, Herald Sun. Partnered with Flemington Racecourse & Top Paddock, I spoke at industry events on marketing of healthy choices to children.

LocalAgentFinder compares real estate agents. While at LAF I developed and executed a strategy that saw the effectiveness of our customer acquisition double, putting the company on a firm footing for an IPO in 2017.Priorities• Smart growth: efficient, measurable customer acquisition in everything, including TV.• Create a new ‘normal’. Establish new behaviour in how all Aussies sell their property.• Be the sector defining brand: trusted & first on the consideration list.• Bring focus to the Marketing team and recruit for growth.Achievements• Bought a consumer focus and marketing best practice to a start-up culture. Instigated LAF’s first customer research from which I formalised company mission and brand platform. These were board agreed and shared across the business, giving everyone a ‘reason why’ and prioritised, consistent messages to land.• Installed clear priorities and roles in the Marketing team. Instigated test, learn, iterate loop across channels including SEM, content, display, affiliate, radio, local marketing. Recruited talent to support growth. • TV was a critical medium for growth. Used Blix platform to give granular insight into TV performance. Improved cost per acquisition by +50% through addressing customer barriers, production quality, testing multiple copy/time length versions, and media optimisations including, daypart, channel and region. • Ran a creative pitch process, which ended in the appointment of McCann Melbourne to launch a campaign to connect with the mass market in Nov-16.

• Led a group including Origin Energy, Tourism Victoria, Australia Post & Seek. Responsible for all aspects of my group including profitability, client contracts, personal development and recruitment. • Origin’s Sun Stealers delivered unprecedented changes in brand tracking and solar consideration. Our ‘Rate my roof’ app gave people the solar value of their roof, through a new use of Google’s Maps API. • Play Melbourne Live for Tourism Victoria was the world’s first live tourism broadcast. Using Periscope we created an interactive game to showcase the best of Melbourne, including laneways, Australian Open, NGV, cool Collingwood. 13 broadcasts generated 5.5mill engagements and PR globally.• Wander Victoria was a major initiative to stimulate intrastate visitation to regional Victoria. We traveled 3,000km to create a campaign capturing the best of the state. Broadcast media, social influencers, media partnerships. Stimulated 1.2m site visits. • Strategic planning for Seek as they moved beyond a job board into smarter, data-driven services. Major product launches for Seek Profile and Company Review. • The Webby Award Judge, recognising excellence on the Internet

Lead the Post Office, Cancer Research UK and Aviva accounts.Key successes include;- leading and winning the pitch for Cancer Research UK account- leading the Post Office account across advertising and digital- relaunching the Post Office, film below- creating ReBoxing Day for Post Office, film below- creating Race for Life smartphone app, link below

Jointly responsible for running the Account Management department.Lead The British Red Cross, Goodyear, Neff, Ecuador Tourism and Prudential accounts.Key successes; - leading and winning the pitch for The British Red Cross and Ecuador Tourism accounts. - relaunching the British Red Cross, film below- confronting the elephant in the room for Prudential, film below- involved in a number of projects in China.

Key successes:- lead the successful pitch to become Kellogg's Pan-European digital partner.- lead several projects with Google including creating products and content as well as campaigns to launch new applications globally- Google Translate for Animals, continuing their fine tradition of April Fools fun, link below

Sony (Twilight Football & Foam City)Budweiser (The Band)Asda (There's no place like Asda celebrity campaign)Coca-Cola (Powerade)New business: RSA insurance, Asda (both wins)

Freelance role on the successful pitch for the launch of Virgin Media.

Positioning and marketing the agency externally. Won Aon Insurance and Warner Breaks during my time in the role. Responsible for planning across clients.

Client side. Responsible for a £7m advertising budget, working with Mother and Naked. Coordinated DM, PR, online, events and internal communications in line with campaigns.Launched The Hardnosed Businessman campaign to address Orange's lack of credibility in the sector, which moved consideration for Orange ahead of O2 for the first time.

Account Director; Orange, Domestos, Parcelforce Worldwide