Jonathan W. Email & Phone Number

Belfast, Northern Ireland, United Kingdom

Experienced Ecommerce and Digital Marketing professional, with a broad depth of experience in user acquisition and retention strategies, conversion and on-site optimisation, team management, budgeting, forecasting and P&L management.Key Responsibilities:-Develop and implement digital growth and retention strategies for clients, across paid media, owned media and web platform, across a wide range of industries including Retail, FMCG, Insurance and Telecoms.-Manage client relationships and workflows to ensure all stakeholders are working towards the same goal, are well informed. Key areas include delivering on campaign launches, day to day campaign management, technical project implementations and website feature deployements.-Supporting the wider team with strategy and technical queries to enable best practice and performance across a range of clients.-Ownership of the department P&L, including partial responsibility of contracting and business development.Platform Expertise:-Google Analytics-Google Ads-Google Tag Manager-Google Search Console-Looker Studio-Meta Ads-Klaviyo-Shopify-Adobe Commerce

Belfast, United Kingdom

Focused driving sales and conversions for multiple clients across different retail verticals through PPC and digital channels.Key Responsibilities:-Achieve sustainable session and revenue growth whilst meeting spend/return KPIs for Paid Search as a channel across multiple ecommerce clients.-Manage client PPC campaigns within Google Ads, Microsoft Ads, Facebook ads and additional channels managing a combined yearly budget of over £2m.-Research and implement any additional 3rd party tools that can enhance the messaging delivered via PPC to create more enegaing ads and generate more relevant traffic for the client.-Develop reporting streams for clients using the Google suite of reporting tools including Google Analytics and Google Data Studio.-Review and maintain website tracking through the use of Google Analytics and Google Tag Manager; liaising with 3rd party development teams to implement fixes and improvements to ensure accurate data to inform wider business decisions.-Consultancy on wider business efficiencies achieveable through current web platforms, email service providers and additional revenue generating channels.

Belfast, United Kingdom

Responsible for PPC, Shopping, Social and Affiliate growth for both ChainReactionCycles.com and Wiggle.co.uk in the UK market. Managing enterprise-scale PPC campaigns for both brands, ensuring the widest possible keyword coverage, from broad brand terms to longtail product level keywords via Google Adwords, Bing and Marin Software.Deliver highly efficient Product Listing Ads via Google Adwords and Bing Shopping, achieving low CPAs and using product margin data to structure the account and bidding for various product categories, ensuring maximum profitability.Creating both static and dynamic Remarketing campaigns targeting various web audiences to re-engage customers and deliver conversions across Facebook, Instagram, and the Google Display Network.Implementing Paid Social campaigns via Facebook and Instagram to drive new customer acquisition across both brands, further building our web audiences for future segmentation and marketing activities.Nurturing two global Affiliate programs with a combined 4,000 affiliates to ensure maximum exposure of both brands at peak promotional periods via a wide range of affiliates from qualitative content affiliates to cashback and voucher codes affiliates.Manage reporting and analysing performance for all channels from top level country statistics down to campaign level, building custom dynamic Ecommerce decks in Google Sheets to collate week-on-week and year-on-year data.Maintain invoicing and payment of all invoices pertaining to my paid activities and ensure payment is made on time to keep all accounts active.

Belfast, United Kingdom

Responsible for the affiliate channel growth and performance across all key markets for both Wiggle.co.uk and Chainreactioncycles.com, with a focus on content affiliates to drive qualified and in-market traffic to both websites.Manage over 20 global Affiliate programs spanning more than 30 countries across both brands with a combined affiliate account of over 10,000 publishers.Oversee publisher recruitment at a global level, and using various tools such as Linkdex Publisher Discovery to ensure the publisher base was always increasing to maximise brand exposure.Conduct meetings and contract negotiations with various Affiliate networks to maintain the lowest possible fees paid to agencies further increasing profitability from the channel.Lend support and best practice advice to the Online Marketing Team across UK, North America, Europe and Asia, tailoring our strategy at a country level.Reporting on program ROI and growth, managing my time based on which programs needed prioritised to maintain growth targets.

Belfast, United Kingdom

Oversee all Affiliate programs to deliver the best possible brand exposure for the company at sustainable CPAs based on a logical commission structure, gaining maximum return on investment. Implement all Paid Social campaigns, engaging with country managers to tailor messaging for the various global target markets, with focus on new customer acquisition.Manage relationship with our Remarketing providers to deliver global campaigns via Facebook, Instagram and Google Display Network capturing various non-converting site visitors driving incremental conversions.Work alongside the design team to ensure the best possible creative is distributed to our various online publishers, negotiating tenancy bookings for key promotional periods.