Jonathan Drews Email & Phone Number

Cary, IL, US

Cary, IL, US

Chicago, IL, US

• Championed comprehensive marketing strategies, market research, and competitive analysis for both B2B and consumer products through targeted email, direct mail, and PPC campaigns.
• Achieved 1% market penetration for small business credit card product within 12 months by conducting competitor analysis and executing integrated marketing campaigns.
• Spearheaded the meticulous onboarding of a third-party collections agency while managing all necessary Legal & Compliance approvals to ensure a seamless and efficient integration.
• Directed RFP efforts end-to-end to identify and secure a top-tier consumer card service provider.

Frederick, MD, US

• Promoted a culture of data-driven decision-making, serving as a trusted consultant for clients while delivering results and optimization recommendations grounded in analytical rigor.
• Executed monthly and quarterly analyses of client campaigns, leveraging Google and Facebook data with a focus on statistical significance testing to drive performance improvements.
• Transformed data into actionable insights, empowering advertising agency client teams to make informed decisions on problem-solving strategies and success measurement.
• Identified and successfully integrated multiple data sources, developing advanced analytics models that accurately predicted response rates and optimized campaign effectiveness.

Riverwoods, IL, US

• Spearheaded a team of 7 skilled marketing operations professionals, successfully enhancing business results and optimizing efficiencies across diverse media channels.

New York, New York, US

• Slashed campaign opt-out rates by 53% while re-engineering customer experience.
• Expanded target audience for key campaigns from 0 to 1MM resulting in $300MM in sales.
• Built a high-performing cross-functional team that executed innovative marketing strategies, driving significant sales growth for major retail partners including Macy's and Best Buy.
• Directed comprehensive marketing initiatives leveraging business insights, innovative sales tools, competitive analysis, and strategic communications to optimize performance.
• Achieved remarkable successful market penetration and product launch by meticulously developing compelling market positioning, messaging, and branding strategies.
• Consistently identified innovative ways to leverage technology assets for revenue growth.

New York, New York, US

• Developed KPIs to enhance marketing campaigns and provide optimization recommendations.
• Championed cross-application of analytic solutions, serving as a trusted ambassador.
• Achieved 23% improved results by providing actionable insights and predictive models.
• Evaluated next-gen big data tools, driving innovation at Citibank with advanced analytics.

London, GB

• Led a high-performing team of 10 analysts across 4 global sites to execute innovative marketing plans that enhanced customer acquisition and portfolio management.
• Developed comprehensive and innovative marketing strategies that effectively engaged target audiences and drove measurable business results globally across all media channels.
• Evaluated comprehensive financial performance metrics to create a robust and dynamic marketing function that effectively supports product management for both new and existing customers.
• Established credit card analytics at HSBC to enhance US and Canada data-driven decisions.
• Designed market segmentation strategies and action plans aligned with business objectives.

Riverwoods, IL, US

• Captured $6MM in savings by cutting an unprofitable program and boosting $200MM in sales.
• Managed $10MM P&L, delivering marketing plans that drove growth and improved communications.
• Earned Best Suggestion Award for ideas that generated a $3.5MM earnings boost.
• Generated $100MM profit for 10MM customers via innovative advertising targeting key segments.
• Won the esteemed "Manager of the Year" award by skillfully fostering talent development through an open management style that encouraged robust collaboration among teams.
• Built a 9-member team in Marketing Consulting to develop strategies for high-value clients.

Mba, Marketing & Finance

Ba, Economics & Psychology

Digital Marketing Strategies: Data, Automation, Ai & Analytics

Sql For Data Science