Jonathan Lax

Jonathan Lax Email and Phone Number

Export Director Europe and Middle East @ 3 Badge Beverage Corporation
Île-de-France, France
Jonathan Lax's Location
Greater Paris Metropolitan Region, France
Jonathan Lax's Contact Details

Jonathan Lax personal email

Jonathan Lax phone numbers

About Jonathan Lax

Director in International sales and marketing in the spirits industry based in Paris, France.Invited Fellow at INSEEC Bordeaux MBA Spirits Marketing & Management. Teaching Aging of Spirits and Brand Management.An experienced brand and sales manager with over 20 years of experience in the luxury apparel and premium spirits (alcohol) industry. Key strengths are export, brand and sales management, marketing, and multi-lingual (English, French, Spanish, Italian). FMCG, brand development, market sales growth, product launch, sales and distribution management, and marketing campaigns. I am motivated, eager, personable, and passionate to achieve great heights over my career!

Jonathan Lax's Current Company Details
3 Badge Beverage Corporation

3 Badge Beverage Corporation

View
Export Director Europe and Middle East
Île-de-France, France
Website:
3badge.com
Employees:
15
Jonathan Lax Work Experience Details
  • 3 Badge Beverage Corporation
    Export Director Europe And Middle East
    3 Badge Beverage Corporation
    Île-De-France, France
  • 3 Badge Beverage Corporation
    Export Director Europe & Middle East
    3 Badge Beverage Corporation May 2023 - Present
    Paris, Île-De-France, France
    Europe and Middle East Manager for 3 Badge portfolio. Sales and brand management across the company portfolio of rum, mezcal, tequila, whisky and always something cooking in npd. Path to take the brands to new elevations and have a good time working with our distributor friends.
  • Groupe Inseec
    Visiting Fellow - Mba Spirits: Marketing & Management
    Groupe Inseec Dec 2015 - Present
    Bordeaux Area, France
    Professor for the students of the MBA Spirits Marketing & Management programme.Courses:- Brand Management - Marketing & sales - Global Industry analysis of Craft Spirits- Technical Maturation of Spirits
  • Mighty Craft Limited
    Head Of Export
    Mighty Craft Limited Jun 2021 - Apr 2023
    Paris, Île-De-France, France
    Managing international export markets to bring amazing and better crafted Australian spirits to the world. Focus on brand management via launches and development, developing international distribution, nurturing strong partnerships, launching new, innovative, and responsible spirits to the world, in market activation to showcase Australian liquid, and continuing to work in the industry I adore more each dayProducts Range: whiskey, gin, liquors, vodka, rum, and many more to in development or aging.Brands: Adelaide Hills Distillery - 78°, Kangaroo Island Spirits, Seven Seasons, Hidden Lake, and more.....
  • Atom Brands
    Regional Sales Manager Southern Europe (Zx Venture Group)
    Atom Brands Apr 2019 - Jun 2021
    Paris Area, France
    Regional Sales Manager for Southern Europe at Atom Brands. Focus on brand development, expansion of distribution, developing strong partnerships, launching of new to world brands, in market activations for liquid to lips from bars to international trade shows, market research and to work in the industry in truly adore!Responsable for markets from Portugal to Israel and all in between.Core brands: Ableforth's, That Boutique-Y Drinks Co. - whisky, gin, rum, Drinks by the Dram, Aerolite Lyndsay, Darkness.
  • Bordeaux Wine Campus
    Invited Fellow
    Bordeaux Wine Campus 2018 - Apr 2019
    Bordeaux Area, France
    Teaching candidates for WSET Level 2 Spirits & WSET Level 4 Wine.
  • La Maison Du Whisky - Lmdw
    Brand Manager Spirits & Beer/ Product Expert
    La Maison Du Whisky - Lmdw Jul 2015 - Apr 2019
    Paris Area, France
    Sr.Category Manager for: American Whiskey, Craft Distilleries, Beer, Mixology Products, & Italian spirits Portfolio.Brand and marketing management; A&P budget, FMCG planning, marketing programs, product launch and development, and sales strategy.
  • Voicz
    Sales And Brand Manager
    Voicz Feb 2009 - Jul 2014
    Montreal, Canada / New York, Ny
    Voicz is a private label and sales agency for luxury Men's, Ladies apparel & accessories lines from Asia, Europe to the North American market. •Lead sale team across Canada and USA to represent brands•Achieved high revenue commercial account retention •Directed product development using in-depth knowledge of vendor landscape and industry insight•Brands represented: Will Leather Goods LLC, Archive 1887 (Sony Music LLC), Johnson Motors Co., BLKSMTH, Hammer Jeans, Brux Design, L.V.acc
  • Burgundy Lion Inc.
    Whisky Specialist
    Burgundy Lion Inc. Jan 2009 - Feb 2013
    Montreal, Canada Area
    Whisky Bar & English Gastro Pub•In-house whisky and premium spirits sommelier•Cocktail Placements – Work with Account management and distributor sales rep to develop a strong presence on permanent Cocktail menu•Operated whisky tastings, selecting monthly whisky flight, and charity events
  • Finn Cultured + Cured (Mirvik Group Inc.)
    Brand Manager
    Finn Cultured + Cured (Mirvik Group Inc.) Jun 2008 - Jan 2009
    Montreal, Canada Area
    Men's and Women's fashion apparel line based in Montreal. Clothing made locally in house and in South America.•Managed sales territory of central and eastern Canada & key USA accounts•Developed Canadian retail business; 35 accounts, expanded online marketing & Sales•Private Label sales and production; in-house and South America (Peru, Chili)
  • Hammerbrand
    Brand Manager
    Hammerbrand Aug 2002 - Mar 2008
    Montreal, Canada / New York, Ny
    Private label branding and production company; production in Canada, Central America, South Asia, and Orient, with an internal brand called 'HammerBrand'; a premium junior men's and ladies apparel.•Brand director & development; sales, design, PR, trend forecast, merchandising, marketing, & trade shows•Head of Sales: for North American reps & International distributors•Private label production & sales; factory sourcing both local and abroad (Mexico, China, India), selling to major mid-tier chain stores and luxury department stores across Canada and USA.•Traveled internationally to meet with customers and distributors to deliver clear brand directives

Jonathan Lax Skills

Brand Management Marketing Marketing Strategy Sales Retail Apparel Customer Service Sales Management Trade Shows Business Planning Sales Operations Digital Marketing Social Media Marketing B2b E Commerce Online Marketing Microsoft Office Merchandising Whisky International Sales Illustrator Photoshop Direct Sales Project Management Web Marketing Wine And Spirits Industry

Jonathan Lax Education Details

Frequently Asked Questions about Jonathan Lax

What company does Jonathan Lax work for?

Jonathan Lax works for 3 Badge Beverage Corporation

What is Jonathan Lax's role at the current company?

Jonathan Lax's current role is Export Director Europe and Middle East.

What is Jonathan Lax's email address?

Jonathan Lax's email address is jo****@****ail.com

What is Jonathan Lax's direct phone number?

Jonathan Lax's direct phone number is +4479568*****

What schools did Jonathan Lax attend?

Jonathan Lax attended Inseec, Concordia University, Dawson College.

What are some of Jonathan Lax's interests?

Jonathan Lax has interest in Football, Reading And Culture, Sports Enthusiast, Golf, Hockey, Children, Be It Backpacking, Environment, Baseball, Road Tripping.

What skills is Jonathan Lax known for?

Jonathan Lax has skills like Brand Management, Marketing, Marketing Strategy, Sales, Retail, Apparel, Customer Service, Sales Management, Trade Shows, Business Planning, Sales Operations, Digital Marketing.

Who are Jonathan Lax's colleagues?

Jonathan Lax's colleagues are Andrei Kissin, Alice Castorena, Maria Lombardi-Siler, Richard Moreno, Aimee Levindofske, Jim Knapp, Holly Milner.

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