My mission as a graphic designer is simple: Fuel visually arresting, culturally relevant fashion that speaks to consumers’ needs and aspirations. This simple mission couldn’t be more complex in execution, but I wouldn’t have it any other way. Whether I’m building powerful visual identities from scratch or delivering fresh, exciting designs and collections, I thrive at the center of the trend shifts and technical advances that drive constant transformation in apparel. My deep, holistic technical design expertise has allowed me to excel in serving everything from start-ups to high-profile global brands like Nike, Fila, and Champion. But design is about so much more than regimented processes. It’s also about embracing and serving humanity—team members, brand clients, and customers who are eager to see their cultures and passions beautifully represented and championed. My colleagues and clients know me as an invaluable asset—the battery that powers ambitious creative production, the emotional barometer that keeps teams focused and positive under pressure, the service-oriented leader who is always ready to step in while ensuring people are empowered to deliver their best work.My greatest strengths include:► A keen sixth sense for emerging trends: I see things from the consumer’s perspective. This allows me to craft designs that speak directly to the culture, taste level, and emotional feel that a brand’s target audience is craving. ► A high-energy, positive communication style: I have an uncanny ability to read people and anticipate needs, allowing me to rapidly gain trust and foster collaboration. I’m dedicated to being the optimist in the room and helping others adopt a solution-oriented mindset. ► An eclectic, diversity-focused, and growth-oriented perspective: There’s no room in fashion (or anywhere, frankly) for narrow-mindedness. I love infusing new creative inspirations and technical approaches into my work. I never stop improving or encouraging others to do so.
Jonathan Haley Design
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Owner And Creative DirectorJonathan Haley DesignPortland, Or, Us
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Owner/Creative DirectorJonathan Haley Design Feb 2024 - PresentPortland, Oregon, United States
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Owner/Creative DirectorDescript Design Dec 2007 - Jan 2024Portland, Oregon, United StatesProvide consulting and design services to leading brands and start-ups in sportswear, activewear, and streetwear. Frequently brought in house full-time to craft and elevate fresh visual identities for high-profile brands. Please see history below for details. Key Clients: Nike, DYNE, Fila, Rocawear/Artful Dodger, Mosley Tribes, Company 81, Soul Rebel, Triko, Real Genuine, Sean John, Situationormal, Island/Def Jam Records.
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Product Graphic DesignerNike ׀ Jordan Brand Sep 2019 - Nov 2019Beaverton, Oregon, United StatesElevated brand awareness and consumer engagement with Jordan seasonal designs. Created original graphics and design concepts for an apparel capsule supporting the release of the iconic Air Jordan III “Denim Fire Red” sneaker. Partnered with the apparel design team. Facilitated the creation of flawless graphics by delivering tech packs and artwork specifications to developers and graphic separators within calendar.• Ensured a clear visual tie-in between apparel graphics and the Air Jordan III “Denim Fire Red”; carefully tailored designs to avoid production limitations and shared insights with the product manager and support team• Praised by teammates for balancing ambitious production schedules with process-oriented “deep dives” to elevate the quality and efficiency of creative output, all while fostering positive, constructive communication about problems
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Art DirectorDyne Sport Llc May 2015 - Aug 2019Portland, Oregon, United StatesBuilt a cohesive visual brand identity from the ground up for a luxe fashion sportswear brand. Designed all apparel graphics for menswear collections, including creative graphics, textile patterns, embroidery, and trims. Played key role in elevating brand awareness. Supported Creative Director’s achievement of the inaugural Woolmark Innovation Award and election into the Council of Fashion Designers of America (CFDA). • Supported partnerships with high-profile brands, including Swarovski, Prince Tennis, Le Ballon FC, and Save the Duck• Generated excitement around DYNE’s appearances at Men’s Fashion Week shows in NYC, Paris, and Milan by translating market research into high-impact, on-trend seasonal imagery for collateral materials and global product • Supported innovative early implementation of near-field communication (NFC) chips into apparel in collaboration with tech partner (Blue Bite)• Crafted the original brand bible and briefed team, freelancers, and vendors in its applicationFacilitated creation of dynamic, visually arresting promotional photography and videography by providing art direction, including oversight of casting, styling, and lighting
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Freelance Art DirectorSean Carter Enterprises ׀ Rocawear, Artful Dodger May 2009 - Dec 2012New York, United StatesArt Director, Special Projects Team. Designed creative t-shirt graphics, illustration, textile patterns, embroidery, and trims for 2 iconic men’s/women’s apparel brands while managing apparel and art production logistics. Tailored artwork and tech packs to meet the demands of advanced printing techniques (e.g., whole-body printing, discharge printing, print and sew).
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Senior Graphic DesignerExacta International ׀ Lee ׀ Wrangler May 2008 - Sep 2009New York City Metropolitan AreaFueled highly profitable expansion of Lee and Wrangler sweater knits collection by directing wovens and t-shirt programs. Designed all trims, casting, packaging, and apparel graphics from concept to final artwork while supporting a team of 8. Praised for precisely aligning graphic release with evolving trends. Brought in house full-time after exceptional performance in contract role.
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Art Director, Graphics Coordinator, DesignerWax Poetics Jan 2008 - Dec 2008New York, United StatesEnhanced quality, authenticity, and emotional vibrancy of merchandising photography for a quarterly magazine dedicated to celebrating music. Assembled and directed a team of 5 graphic designers. Ensured timely production by submitting all artwork and schematics to printer as well as managing timelines throughout the sampling process. -
Freelance Graphic Designer24 Seven Talent Jan 2003 - May 2008New York, United StatesDesigned fresh, eye-catching apparel graphics, textile patterns, embroidery, and trims for 30+ clients spanning sportswear, menswear, and women’s apparel. Ensured design delivery against ambitious deadlines by overseeing design operations. Key Brands: Elite Group/Champion, Fila, Gap Inc., Hanes, Perry Ellis, Echo Unlimited/G Unit, Jacques Moret/Etonic, Perry Ellis, Victoria’s Secret, and JLo by Jennifer Lopez. • Shaped and elevated Fila’s visual style by introducing streamlined, user-friendly approaches to garment construction• Created JLo brand graphics to celebrate diversity and JLo’s Puerto Rican heritage• Leveraged deep knowledge of contemporary brands to align designs with the JLo brand’s taste level
Jonathan Haley Education Details
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Jersey City State CollegeCommercial Art
Frequently Asked Questions about Jonathan Haley
What company does Jonathan Haley work for?
Jonathan Haley works for Jonathan Haley Design
What is Jonathan Haley's role at the current company?
Jonathan Haley's current role is Owner and Creative Director.
What schools did Jonathan Haley attend?
Jonathan Haley attended Jersey City State College.
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Jonathan Haley
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