Visual Merchandiser
Maximum Impact
New York, United States
Visual Merchandiser / Window Display Designer - Maximum Impact - March 2009 to February 2017. I worked as a window display designer and visual merchandiser for a brand company that dealt mainly with the liquor retail sector. I used the Adobe Creative Suite and 3D Studio Max to create concept ideas, large-format graphic design, and print file preparation, as well as 3D renderings and PDF stack presentations for sales. This work was a form of visual merchandising and required me to create 3D-CG renderings of window displays, activation areas, case stacks, pole toppers, floor graphics, hanging mobiles, bar wraps, and entire store environmental 2D and 3D graphic designs. Additionally, I conducted store surveys that involved taking measurements and photographs and creating light C.A.D. drawings from the data collected. I also occasionally installed window displays for the company in liquor stores in Colorado. This task included rubbing down vinyl (V.D.C.'s) onto windows, assembling foam core parts, placing props, and connecting and wire managing electrical components. During my time with the company, I estimate that I designed and was involved in 300-400 projects of various sizes, ranging from small 4' x 8' window displays to multiple window spaces with sales reaching hundreds of thousands of dollars.