Jonathan Rothstein Email & Phone Number

Long Island City, NY

NYC

• Oversaw the selection, development and rollout of new products based on market needs and data
• Developed packaging and branding of new products and determined the most appropriate use of placement
• Analyzed and evaluated non-performing products and recommended subtle changes to improve sales
• Worked with manufacturers to ensure products are developed according to specification
• Checked and analyzed data for cost comparisons with competitors and product “fit” in its category
• Intimately involved in the development and launch of the new to market “Infuse” product line. An ecologically friendly cleaning product that eliminated the water shipping component of the cleaner. This product occupies.

• Developed online presence for Keystonecleanenergy.com leading to acquisition interest from large compressed natural gas company
• Increased online sales by over 100% for housewares supplier Casabella, upgrading performance by migrating to a new platform on the back end, improving site navigation, and re-designing the user interface with enhanced.

• Conceived, developed, and brought to market, this curated web site of home product.
• Established sourcing networks for the establishment and presentation of over 10,000 products.
• Built both direct and drop ship vendor relationships in both existing and new categories.
• Partnered with Chef Central to relaunch Chefcentral.com, as a new site on an updated platform.
• Coordination the Omni-channel relationship between Chef Central and Chefcentral.com.
• Oversaw all third-party marketing and management; including My Registry.com, and Amazon.

I was selected to provide strategic leadership and direction as a Subject Matter Expert (SME) in sales planning, pricing, marketing, and innovative product development within a $30M home and kitchen storage division. Engaged major clients including Bed Bath & Beyond, Sam’s Club, JCP, Costco, and Home Goods to promote and sell products. My contributions.

• Developed patented innovative food storage product, Mama Fresco’s Pizza Saver
• Collaborated with selected European vendors to build 16 home goods retail outlets in St. Petersburg and Moscow
• Expanded roster of wholesale vendors for global client of The Doneger Group
• Improved metrics that measured profitability via Google Product Listing Ad (PLA) for SalesandOrders.com
• Served as business advisor and investor in socially conscious design oriented website

• Grew revenue from $20M to over $1B by implementing successful marketing strategies, managing merchandising, and making e-commerce segment highly profitable
• Developed Company’s “Beyond” segment that represented 50% of sales volume through strategic marketing of products that included kitchen gadgets, closet, storage, frames, home fragrances, décor, tabletop and linens
• Directed advertising vendors and managed ad buy budgets
• Recruited and mentored merchandising/buyer staff, many of whom rose to leadership positions
• Managed development of Bed Bath & Beyond website with creative and IT teams
• Defined User Interface (UI) to optimize customer experience (UX)

Bachelor Of Science - Bs

Master Of Business Administration - Mba