Jonathan Sykes Email & Phone Number

New Zealand

Whanganui, Wanganui-Manawatu, New Zealand

Responsibilities- As CE, management of the W&P organisation. Highly visible role, accountable to W&P Board, WDC Councillors, the business community and the public. People, strategy, resource, risk, financial management and accountability- Strategic and operational leadership. Management of the development, implementation and reporting of economic strategy. Management of economic development activities and corporate processes and initiatives- Drive the marketing strategy and activity… Show more Responsibilities- As CE, management of the W&P organisation. Highly visible role, accountable to W&P Board, WDC Councillors, the business community and the public. People, strategy, resource, risk, financial management and accountability- Strategic and operational leadership. Management of the development, implementation and reporting of economic strategy. Management of economic development activities and corporate processes and initiatives- Drive the marketing strategy and activity of Whanganui across all areas including events fund managementDeliverables- Oversaw a growing, purpose-driven organisation with a strong culture and motivated board and team- Delivered a demonstrable return on investment for the Whanganui District Council- Led the organisation into status as a Council-Controlled Organisation. Included the reforming of the company, transfer of staff, implementation of new financial, IT and HR processes and policies- Successful adoption of the Statement of Intent 23/24, including new impact measurables- Contribution towards record visitor growth on numerous occasions through delivering effective marketing campaigns gaining stronger reach and cut-through. Website traffic for the 20/21 year c.50% up on 19/20. Show less

Whanganui, New Zealand

Whanganui, New Zealand

Rangitikei

My farming business

Palmerston North

Responsibilities:-Team management across a range of functions and people (19 head count) - marketing campaign management, sales/conversion of prospects, events, graphic design, stakeholder relationships - Responsible for enrolment volumes, reporting on performance and coordinating key actions across the whole business- Leadership role in supporting revenue generation activities and developing strong team culture- Management of resources (staff and operational) - c. $1.5m-… Show more Responsibilities:-Team management across a range of functions and people (19 head count) - marketing campaign management, sales/conversion of prospects, events, graphic design, stakeholder relationships - Responsible for enrolment volumes, reporting on performance and coordinating key actions across the whole business- Leadership role in supporting revenue generation activities and developing strong team culture- Management of resources (staff and operational) - c. $1.5m- Ownership of the recruitment and marketing strategy including planning, implementation and evaluationDeliverables- Arrested a decline in student numbers for UCOL with a strong Semester 2 '17 enrolment period resulting in YoY growth for the first time in many years- Following this, 2018 YoY growth with unprecedented growth in application numbers- Contribution towards delivering profit for the business ($1.2m surplus in 2018) while other similar businesses post deficits - Strong team employee engagement results, sitting 6% higher than the organisation’s averageFarewell video from my team (bunch of comedians...) - https://www.youtube.com/watch?v=waEXKyPimlY&feature=youtu.be Show less

Feilding, New Zealand

NZX Limited builds and operates capital, risk and commodity markets and the infrastructure required to support them. It also provides high quality information, data and tools to support business decision making.Responsibilities:-Delivery of revenue for growing agri data strand of the business inc. strategy, planning and implementation-Management of the sales pipeline, monitoring performance and guiding the team’s collective sales delivery-Management of a diverse, largely… Show more NZX Limited builds and operates capital, risk and commodity markets and the infrastructure required to support them. It also provides high quality information, data and tools to support business decision making.Responsibilities:-Delivery of revenue for growing agri data strand of the business inc. strategy, planning and implementation-Management of the sales pipeline, monitoring performance and guiding the team’s collective sales delivery-Management of a diverse, largely corporate, portfolio of international and domestic clients. A heavy focus on understanding customer needs, the agri sector and sales processes to deliver ever-growing revenue-Direct line management responsibility of a Sales Executive, providing appropriate coaching and mentoring-Within 3 months in the business, given additional responsibility of leading digital marketing to aid sales growth-Role evolved to focus on delivering sales excellence as shared marketing services team was establishedDeliverables:-YTD revenue (as of Aug '16) increase of 47% YoY and 82% versus two years ago through new customer activity, large bespoke corporate deals and re-pricing of product portfolio. Directly involved in delivering these results.-Page impressions increase of 25% (Jan-Sep ’14 v. Jan-Sep ’15) driven through marketing-related activity-Managed re-branding of Agrifax into AgriHQ brand. Advised on re-aligning entire NZX Agri brand portfolio-Successfully transitioned Sales Exec from contract position to full time employee Show less

City Of London

Responsible for developing and delivering brand campaigns for the AXA brand within the UK, overseeing several multi-million pound advertising campaigns including the brands first TV-led advertising campaign for several years.I left the position due to relocation overseas but had already proved to be a valued member of the team, providing AXA with someone with capacity, experience and knowledge to lead on both creative and media fronts.Formally identified as a future leader of… Show more Responsible for developing and delivering brand campaigns for the AXA brand within the UK, overseeing several multi-million pound advertising campaigns including the brands first TV-led advertising campaign for several years.I left the position due to relocation overseas but had already proved to be a valued member of the team, providing AXA with someone with capacity, experience and knowledge to lead on both creative and media fronts.Formally identified as a future leader of the UK business. Responsibilities:- Lead media planning, implementation and evaluation, managing the agency to deliver to agreed media briefs amounting to c. £11.3m spend during my tenure- Managed the campaign development process, including creative agency evaluation and output - Developed and delivered the creative strategy for all brand campaigns. - Drove the ‘redefining standards’ brand ethos and identified differentiated customer propositions for all campaigns- Owned relationships with marketing contacts across each individual business e.g. AXA PPP healthcare. - Management of all digital marketing activity including media planning & performance and creative development- Provided the AXA team with multi-channel (TV, radio, press, digital and outdoor) marketing campaign expertise Deliverables:- Developed and delivered multi-million pound TV-led campaigns, driving brand awareness tracking measures up from 81.8 % to 87.5% (total awareness) and 29.6% to 37.3% (top 3 of mind awareness) from Q2 ’13 to Q1 ‘14- Strong enhancements to all secondary metrics including image, consideration and preference directly attributed to campaigns under my direction- Led brand digital media and creative development, implementation and analysis, resulting in stronger performance with all topline key performance indicators (KPIs) ahead of target- Ownership of agency roster process, streamlining the number of agencies AXA uses across its businesses Show less

Responsibilities:- Responsible for the brand marketing budget of c.£10m covering acquisition, retention, sponsorship and PR- Driving the co-ordination and development of the annual marketing plan for the brand- Management of the brand’s creative and media agency relationships, work streams and deliverables- Management of integrated campaign delivery- Development of key customer propositions for all stages of the customers' lifecycle- Ownership of brand assets, ensuring… Show more Responsibilities:- Responsible for the brand marketing budget of c.£10m covering acquisition, retention, sponsorship and PR- Driving the co-ordination and development of the annual marketing plan for the brand- Management of the brand’s creative and media agency relationships, work streams and deliverables- Management of integrated campaign delivery- Development of key customer propositions for all stages of the customers' lifecycle- Ownership of brand assets, ensuring creative consistency across all areas and initiation of new branding projects- Definition of the brand’s target market, positioning, and associated values- Management of the wider bluesq.com marketing team, coordinating their priorities and activityDeliverables:- Led the delivery of a £2m ad campaign in August 2012, including the brand’s first TV advertising, increasing brand consideration by 31% amongst online gamblers within eight weeks of campaign launch- Led brand repositioning project driving this through into a consumer facing multiple channel campaign. Key stages for successful delivery involved i) selection of the brand’s creative agency, ii) directing the creative agency to deliver a creative idea, iii) execution to communicate the desired position and (iv) continued management of media agency activity to monitor performance, provide direction and maximise return on investment - Increased revenue for the business for the first time in 5 years through marketing driven initiatives- Drove increased customer numbers with more new customers in the first 9 months of 2012 than the full year of 2011 and an overall increase to the customer base of around 10% from 2011 to 2012- Delivered record-breaking month of mobile adoption through leading a series of mobile lead promotional offers Show less

Responsibilities:- Management, coordination and implementation of multi channel campaigns for bluesq.com- Contribution to the brand’s marketing strategy and delivery of annual marketing plans- Coordination of the acquisition, retention and sponsorship/PR teams plans and activity- Managed promotional and events plan and aligned marketing, trading and UX teams- Full responsibility for planning, management and execution of print advertising including budgetary… Show more Responsibilities:- Management, coordination and implementation of multi channel campaigns for bluesq.com- Contribution to the brand’s marketing strategy and delivery of annual marketing plans- Coordination of the acquisition, retention and sponsorship/PR teams plans and activity- Managed promotional and events plan and aligned marketing, trading and UX teams- Full responsibility for planning, management and execution of print advertising including budgetary responsibilityDeliverables:- Managed a re-branding process to increase brand awareness, consideration and usage- Managed, developed and optimised key commercial relationships including all media partnerships - Single-handedly managed daily consumer facing communications, creating a streamlined process across the business to deliver multi-channel messaging at a high rate of turnover- Managed the coordination of a number of key marketing campaigns including World Cup 2010, which incorporated the launch of a new website and celebrity endorsement Show less

- Part of university degree that included year in industry- Part of a small marketing team meant exposure to but also management of advertising, PR and events alongside coordination of 26 ‘sector skills councils’ plans and activity- Management of updating the company intranet, informing SSCs of the latest news and PR