-Reported to the Director of Product Marketing, supported product launches from end-to-end by researching customers, analyzing technical documentation, creating messaging points and personas, and creating customer-facing content and sales enablement materials. -Launched a campaign around new Data Ingestion features by creating messaging frameworks and buyer personas and adapting current messaging to align with new use cases.-Determined positioning of Data Ingestion features within the market by collaborating with Product Management, Competitive Intelligence, and Sales Engineering teams-Developed GTM strategy for the Data Ingestion campaign by focusing on customer expansion and created discovery questions and a sales playbook for customer success and sales reps.-Translated complex technical documentation into user-friendly marketing materials, bridging the gap between technical features and customer benefits.-Led a cross-functional team of five from Product Management, Content, and Design to create and implement sales enablement materials based on Sales team requests -Wrote short and long-form content pieces to help customers visualize the use case and impact of implementing an iPaaS solution-Overhauled product pages by writing 100+ pages of content, resulting in a 10% increase in average time spent on site

-Researched customer analytics market trends to craft a compelling brand story around enabling data-driven decision making -Developed product guide to support Marketing and Sales Enablement teams-Wrote short and long-form E-Commerce CX content pieces to develop a brand narrative-Analyzed customer pain points and competitor positioning to craft a Go-To-Market strategy-Translated value proposition from technical terms into something easy to understand through metaphors and examples -Developed an onboarding guide to help the sales team onboard customers by turning our technical checklist into an easy-to-read document

Researched customer and market trends on Mintel to guide creative strategy for the clientHelped client implement social media campaigns on Facebook and Instagram Ad Manager Oversaw recruitment, onboarding, and culture alignment for new membersTaught curriculum of digital marketing frameworks and researching skills to a team of 12

-Compose copy for email campaigns for lead generation and event marketing-Designed an online strategy to improve organic views and follower engagement-Rewrite copy on the web page for improved SEO and stronger messaging-Research Customer Success Trends to identify potential selling points for the targeted audience -Analyzed customer data for more efficient lead generation

- Designed strategy for user awareness and downloads- Grew download numbers from 14,000 downloads to 50,000 downloads. -Led keyword optimization for the app store- Created the Campus Ambassador program to increase Trill’s visibility at college campuses across the United States-Managed the ideation team focusing on advertisement strategies for different campuses-Oversaw the recruitment and partner onboarding for Campus Ambassadors-Led a pitch team and pitched to venture capitalists through USC’s startup program

-Produced marketing strategies for clients to target desired demographics such as mothers and families-Led creative ideation for clients resulting in reduced Cost Per Click by 90% through more specific messaging targeted to relevant customers-Directed A/B Testing for Facebook advertisements that lowered CPC by 35%-Researched demographic trends and data in order to more effectively target audience-Wrote and produced video ads for Facebook mobile strategy-Optimized landing pages to improve Clickthrough rates and conversions by 22%