Jonathan Crowder Email & Phone Number

Chicago, Illinois, United States

Shanghai, China

• Formerly Annex Foods*
• Managing sales and business development in the North Asia region (China, Hong Kong, Taiwan, South Korea, Japan) from our office in Shanghai, China. Focusing on the Red Tractor brand of premium oats, superfoods, and.

Shanghai, China

• Managing sales and business development in the Greater China region.
• Opened Annex's first China office in Shanghai.

Shanghai City, China

• Managed all North Asian markets (China, South Korea, Hong Kong, and Taiwan) from Shanghai, China. Duties covered regional sales management, marketing, demand forecasting, and product development.
• Coordinated with Bundaberg’s distributors in the North Asian markets and negotiated sales growth across the region and across all sales channels (retail, on-trade, e-commerce, wholesale).
• Opened Taiwan as Bundaberg’s newest Asian market in 2019, increasing regional sales and reach. Orchestrated a survey of potential new distributors in Hong Kong, Mongolia, and Japan.
• Produced sales growth for China YoY
• Supervised and created the Bundaberg China, Hong Kong, Taiwan, and South Korean marketing plans and budgets.

Shanghai City, China

• Based in Shanghai, China at 31Jiu’s headquarters managing nationwide sales of imported beverages to regional distributors and key retailers.
• Orchestrated marketing of the 31Jiu portfolio of products, covering promotions (on-trade and retail), POSM, and marketing events (trade shows and consumer-facing branding events).
• Managed and grew the sales team to 7 people; forecasted sales and set KPIs.
• Sales of our products, as compared to 2017, grew across China by over three times.
• Worked with our suppliers in Australia to plan and execute marketing budgets & brand plans.
• Handled sales meetings with distributors across China as well as high-profile KA retail, online, and on-trade customers across China.

Shanghai City, China

• Managed the Marketing and Communications team at SMIC (Semiconductor Manufacturing Intl. Corp. – China’s largest Fab) in Shanghai, covering both domestic and international B2B marketing.
• Managed a team of 4 employees under the auspices of the strategic marketing group.
• Set KPIs for all team members in line with department’s greater goals, organized the budget for 2017 and 2018, watched progress and ensured completion of the company’s marketing and external communication goals.
• Managed all marketing events for SMIC, both in China and internationally. Including all conferences and exhibitions as well as SMIC’s own corporate marketing events. These corporate events included three SMIC.
• Managed all of SMIC’s marketing communications, including social media, press releases and joint press releases.

Guangzhou, Guangdong

I managed sales for Duvel Moortgat in the provinces of Guangdong and Guangxi - focusing particularly on the capital city of Guangdong: Guangzhou. - Founded and registered the Guangzhou office of Duvel Shanghai Ltd. in September 2011.- Hired, trained and managed Chinese and Western sales staff for the Guangzhou market.- Handled all aspects of the office's.

Shanghai, China

I edited English legal documents, translated correspondence and legal documents, created Powerpoint presentations, and did China specific research.

-Taught 12 9th grade classes weekly; created curriculum and weekly lesson plans; created visually engaging PowerPoint presentations. -Maintained ordered, disciplined, and interactive classroom environment in classes of 65-70 students.-Organized a free English library for the students with books donated by friends in America.

Graduate Degree, Chinese American Studies

Studied at the Hopkins-Nanjing Center, Nanjing, China.

Bachelor Of Arts, Asian Studies, Chinese, History

Activities and Societies: President and founder of Chinese Language and Literature Club

Certificate, Chinese Language, Sino-Us Relations, Chinese Minorities

7 month study abroad program with the University of Vermont.

Certificate, Chinese Language

Intensive Chinese language summer program.