• Lead for UA and media buying operations for iOS/Android title, Power Rangers: Legacy Wars (50M+ downloads)• Launched and coordinated media buying strategy for console title, Power Rangers: Battle for the Grid (PS4/XboxOne/NintendoSwitch/Steam)• Responsible for ensuring campaign profitability by optimizing key metrics: CTR, CVR, CPI, ROI• Rebuilt and reshaped UA structure to be centered around end-funnel analytics and time-based cohorted metrics• Created a data-driven KPI to measure campaign effectiveness• Facilitated a mobile measurement partner (MMP) migration to allow data backfilling into our database.

• Bamboo is a growth marketing agency that was named “App Marketing Agency of the Year” in the 2017 App Growth Awards held at the App Promotions Summit in Berlin.• Managed a team of 5 Account Managers and Analysts that collectively spent over $20MM of marketing spend for our clients in 2017.• Coordinated media buying strategy for Bamboo clients including WB Games, Yelp, Eat24, Care/of, Turo, Draft, TheBlackTux, and 10+ others.• Channels included Facebook, Instagram, Twitter, Pinterest, Snap, Google UAC• Responsibilities also included client + revenue churn mitigation, maximizing account value, maintaining positive team culture.• Independently brought in new business that generated $150k+ of net revenue for the company.

• Co Founded a Performance Marketing agency specializing in assisting businesses with their mobile growth efforts and management of marketing budgets.• Owned ad operations and campaign management for the company. Executed campaigns for clients in mobile gaming, e-commerce, and monthly subscription-based service industries. Company was profitable within 6 months of creation.• Owned paid social media marketing (Facebook/Instagram/Twitter) and affiliate channel marketing (Video, banner/display, native ad units).• Created customizable reporting for clients that documented campaign and creative performance metrics• Lead in-house meetings for clients on proper UA methods: install attribution, sdk integration, global marketing strategy, creative testing, LTV modeling

• Head of lean UA team responsible for growing user base at Vulcun – eSports platform• Managed and executed campaigns across digital ad networks (Facebook, Google, reddit)• Managed ad network partnerships to ensure marketing efficiency• Lowered cost-per-action by 80% with use of proper targeting and creative messaging.

• Developed and executed cross-functional UA strategies across Facebook and 25+ channel partners while managing a $3MM+ monthly budget.• Designed UA roadmap for the Empires & Allies (E&A) soft launch leading up to worldwide launch.• Individually tested 100 different creatives and identified top performers.• Succeeded in growing E&A into the top 30 grossing charts in over 50 countries including US post-worldwide launch (per AppAnnie reporting).• Recipient of Top Talent award, Rockstar award.

Planned and executed global acquisition strategies for 10+ titles in the following genres: strategy/midcore, BCG, racing, fighting, casino.

• Lead a Support team of PX agents for hit Kabam game, Edgeworld.• Served as a conduit of communication between Game Team and PX team.• Worked with Product and Engineering in deriving solutions for various issues, relaying analytics, and quantifying issue severity.• Collaborated with Management in creating new PX policy, promoting greater efficiency in ticket handling.

• Developed musical playlists for US release of music-quiz game “TriviaTunes” for iOS platform.• Contacted and assembled cross-promotional partnerships with other mobile game developers, exchanging ad impressions to boost downloads.• Managed online community presence via social media applications.• Developed relations with marketing leads, telephone and email contacts in the professional market, and independent game developers.• Provided demos and Q&A sessions for TriviaTunes at gaming mixers and various events.

• Responsibilities included sales and business relationship management to activity based companies• Successfully signed on new clients in Florida and California.• Compiled a list of potential clients with services that would limit current market redundancies while expanding the company’s future market reach.• Communicated results of search engine research identifying prospective clients with other account executives.

• Composed promotional materials consisting of blog posts and online articles to increase consumer sales for client websites.• Developed and maintained a client’s Twitter page including design layout and icon.• Increased client Twitter followers by responding to tweets related to client activities and products.