Jon Spencer Email & Phone Number

Sheffield, Gb

Responsible for the development and implementation of the HTA communication and engagement strategy; internal and external communications including media responses and the management and development of the HTA’s website in line with improved accessibility standards.

Sheffield, England, United Kingdom

Head of Engagement working with the Service Transformation and Customer Experience Directorates to engage stakeholders, colleagues and wider audiences in DWP's transformation.

Sheffield, United Kingdom

Lead the cross benefit customer communications team. Responsible for creating and delivering communications products that enable our customers to do the right thing at the right time. Activities include:-mapping and engaging internal stakeholders to understand policy objectives and the totality of comms requirements-mapping comms products to customer journey blueprints-transition Support for Mortgage Interest communications to a business as usual model-understanding failure points in journey and how communications can help reduce failure demand-develop communications plans on extended hours and Fraud, Error and Debt

Sheffield, United Kingdom

Develop and manage the implementation of a 3-5 year strategy for “into work” customer communications to bring the customer experience into line with the DWP vision for the transformation of the business. Direct and lead a communications programme to drive customer behaviour within customer journeys for all DWP benefits aimed at supporting people back to work, leading to improved customer experience and operational efficiencies (value for money for the taxpayer).Be responsible for leadership of internal and external stakeholders and suppliers to deliver an improved and integrated customer experience across digital, letters, call scripts, SMS channels.

Responsible for creating and developing a cohesive customer communications offer to the DWP portfolio - including design, develop and delivery of all direct to claimant communications, creating and learning from communications innovation trials, realizing channel efficiencies, meeting diverse information needs (including alternative formats), embedding a common delivery model and building capability. Part of Operational Excellence Directorate.Scope: National role; team size: 52; customer base: 22m (working age adults and pensioners)

Sheffield, United Kingdom

Jon Spencer leads on strategy and delivery for Universal Credit public information for claimant preparation. Jon Spencer manages a digital content and evaluation team which develops online products, websites and videos to prepare citizens and stakeholders for the introduction of Universal Credit. The role purpose is to create and deliver effective content online to ensure claimants effectively move through the Universal Credit claim journey in regards to:• Claimant preparation to move onto the new benefit• Claimant behaviour change once they start on the new benefitCore activities are:Developing and delivering against the public information and digital public relations strategy for Universal Credit.Developing and managing the Universal Credit public information offering on GOV.UK: writing and publishing content, managing stakeholder relationships, using customer insight, feedback and evaluation to optimise content for audiences and for search enginesTesting core Universal Credit messages with audiences, developing clear communications for complex subjects that include behavioural insight to help change claimant behaviour Building and refining customer journey maps and claimant personas to inform effective campaign and communications delivery, working with Operations, Policy and Customer Insight teams to ensure a clear audience view to inform our public information development.Designing, commissioning and publishing a range of digital products (web videos, infographics, interactive maps) for use on Twitter, Facebook, YouTube and other social media channelsManaging the Universal Credit social media plan and delivering effective content through Corporate, Jobcentre Plus and Partner channels.Leading on content and messaging evaluation, owning our evaluation framework and dashboards, developing management reporting tools and KPIs

Sheffield, United Kingdom

Jon Spencer is responsible for developing an overarching digital communications strategy for DWP Communications, working collaboratively across the Communications Directorate and with colleagues in strategy, policy, operational and cross-government teams and functions. Jon Spencer is building digital and social media capability across DWP communications teams, working with our People Development team to put a learning and development programme in place. Jon Spencer has develop a framework for effective and coherent management of all DWP Communications Directorate’s digital and social media channels. Jon Spencer is responsible for setting standards for online and digital engagement, developing clear policies and best practice standards for communicating over social media and embedding these across DWP Communications.

Jon Spencer was a digital engagement team leader. Jon Spencer was responsible for the Department’s social media activity. Jon Spencer led the team which established the Department’s first ever presence in social media spaces. Jon Spencer is a confident and competent user of web, social media applications, tools and analytics. Jon Spencer advises colleagues daily about high-impact social media solutions to support their needs. Using WordPress plug-ins to create campaigning apps, e.g. on child poverty, content was easily shared and embedded by third party organisations. This enabled audiences to engage with the same content in multiple places. Using this approach, Jon Spencer led a team to deliver a multi-channel social media campaign for Adoption Week, which is regularly cited by No 10 as an excellent Facebook example. Jon Spencer encouraged and enabled an informal, tailored style, growing the Facebook page from 0 to 10,000 fans. Jon Spencer established a ‘content first’ delivery model where the team produces engaging content of all kinds, and takes the debate to users’ spaces. Jon Spencer led the team to establish a partnership page with TES connect, to forge closer links with key third party spaces such as Mumsnet, and help establish a web-chat strategy.

Development of digital strategy to exploit emerging digital technologies and deliver against Departmental Strategic Objectives.Interpreted audience intelligence, web analytics, impact on customers, business outcomes and VFM to update and define the digital proposition for parents. Manage the delivery of web convergence of parent facing content onto Directgov in line with the Cabinet Office web rationalisation programme.Manage a team providing day to day provision of parent facing digital content, marketing and stakeholder activity for www.direct.gov.uk/parents and www.parentscentre.gov.uk

Japan For the majority of the year I worked as an English Language teacher for Peppy Kids club in Japan and travelled back overland to the UK.1 of 3

Account managed communications for 40 policy teams in Schools, Sure Start and Safegaurding directorates. Worked with stakeholders to identify and broker communication opportunities and partnerships, gain buy in, endorsement and support for departmental policy. Developed and delivered communication plans for: Childcare Bill, Looked After Children Green Paper, Community Cohesion, Sure Start, 14-19 reforms, Youth Green Paper and ICT online tests. Retendered and streamlined the contract publishing process, bringing together five titles into one contract. Managing Editor for the titles, ensured magazines had clear, consistent direction, balance and engaging content and met departmental and workforce objectives.

Developed and managed proactive media and publicity campaigns, handled media interest on high profile criminal cases, such as Soham. Set up regional networks to disseminate media handling best practice across all CPS areas. This coupled with a more strategic approach to handling national stories enabled the CPS to improve its image amongst stakeholders and the public

Responsible for gaining positive coverage and support for UK Space policy. Co-ordinated the UK and European Space Agency's (ESA) presence and media activity at Farnborough International Airshow. Project managed redesign of interactive web content aimed at key stages 2,3&4, www.bnsc.gov.uk/learningzone

Co-ordinated publication, launch and consultation on the UK climate change programme. Project managed the development of an interactive web site and activity pack for children.