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Jo Prior Email & Phone Number

Head of Product, Chief Product Officer at Smash Enterprises
Location: Victoria, Australia 12 work roles 1 school
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Current company
Role
Head of Product, Chief Product Officer
Location
Victoria, Australia
Company size

Who is Jo Prior? Overview

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Quick answer

Jo Prior is listed as Head of Product, Chief Product Officer at Smash Enterprises, a with 35 employees, based in Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Jo Prior.

Jo Prior previously worked as Electrical Product Developer & Buyer at Global Retail Brands Australia and Head Buyer Kitchenware at Albi. Jo Prior holds Bachelor Of Arts (Hons), Business And Clothing Studies With Textiles from University Of Nottingham.

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Email format at Smash Enterprises

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Smash Enterprises

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Profile bio

About Jo Prior

Over the course of nearly 20 years’ experience driving the commercial performance of wholesale portfolios, I have developed my professional practice to include leadership of national accounts, as well as a more recent focus on the creative elements of category management and product development. In each of my roles I have left a legacy of larger and more profitable portfolios, and also transformed business relationships and new national accounts. Initially a National Business Manager looking after major Australian brands, I grew each through all through promotional activity and increased presence, leading to a promotion as Category Manager.As Category Manager I led product development and management, transforming the category in terms of reach, range, brand presence and commercial performance, leading the brand to win competitive awards. I have also turned around an underperforming line, which is how a hero line item for the category and the broader business.

Listed skills include Product Development, Marketing, Management, Sales, and 19 others.

Current workplace

Jo Prior's current company

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Smash Enterprises
Smash Enterprises
Head of Product, Chief Product Officer
mitcham, victoria, australia
Employees
35
AeroLeads page
12 roles · 29 years

Jo Prior work experience

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Head Of Product, Chief Product Officer

Current

Australia

Lead the team to innovate and bring amazing product for everyday use into everyone’s home here in Australia and around the world.

Dec 2021 - Present

Electrical Product Developer & Buyer

Australia

Introduced, curated, developed bought and launched Small Electrical Appliances for Baccarat.

Mar 2021 - Nov 2021

Head Buyer Kitchenware

Melbourne, Victoria, Australia

Leading a team to curate and develop on trend and functional kitchen ware from gadgets to small electrical appliances for the Australian market. International and own brands.

Sep 2020 - Mar 2021

Brand Manager And Kitchenware Buyer

Preston, Melbourne

Accomplished Brand Manager and Kitchenware Buyer.Work with a host of international brands where relationship building is key and communication vital.Building Brands and Brand strategy to maximize potential sales, sharing information and developing brands to ensure growth in our market place.Product develop and buy for our internal kitchenware brands, creating packaging, styling and photography. Experienced in all areas of Buying, Product development, Stock management and SalesI really enjoying looking at all areas both creatively and analytically. Working out the best strategic way to go forward. Finding new Brands that fit and will work with our portfolio. Seeing my products in retail and selling.

Nov 2016 - Sep 2020

Brand Manager Anf Kitchenware Buyer

Nov 2016 - Sep 2020

Category Manager

Scoresby

Responsible for managing lunch and Hydration, Coolers, Baby and Cleaning categories spanning over 200 active skus and over 100 seasonal skusWon role of Category Captain Introduced new speciality products into category from concept to launchDrive NPD, creative input and project managing new product design end-to-endAchieved significant category growthRelaunched realseal kitchen containers as match-upsConduct consumer research for all new product conceptsMaintain detailed knowledge of local and international trendsSet retailer pricing, manage product lifecycleDrive incremental sales initiativesCategory reviews, buyer presentations, retail ranging strategy'sCoordinated communication materials across catalogues, POS material and newslettersLiaise with offshore manufacturers

Feb 2013 - Nov 2016

National Business Manager

Scoresby

Managed high value accounts for business including Coles, Kmart and SpotlightGrew major subcategories substantially, with performance uplifts Developed and introduced promotional packs driving incremental growthImplemented business plansCategory reviews, buyer presentations, retail ranging strategy's

2010 - 2013 ~3 yrs

National Sales Manager

Contributed to strategy development and execution as key member of Senior Management Team Led Australian and New Zealand sales divisionOversaw National Account Managers and sales support staffImplemented business plans and national account objectivesManaged largest national accountsIncreased sales considerably Won new accounts with leading retailers, thanks to quality value propositionIncreased Back to School Lunch sales significantly

2009 - 2010 ~1 yr

National Account Manager

Headed up leading apparel accountsHandled significant portion of national salesOverachieved budget for account considerably Evened split between menswear and womenswear from, resulting in brand growth Formulated strategic business plan with product mix to regain businessOversaw strategic analysisSet clear briefs to design to develop new opportunities to fill sales gaps Developing other Account Managers

2006 - 2008 ~2 yrs

Business Manager

Holeproof

Led budgeted sales across major accountsDrove performance across success metrics, particularly sales and stock-turns Mentored new team to become high-performing unit Recovered lost business through rebuilding relationships Executed benchmarking matrix in China Streamlined company vendor management practices Instigated new promotional event, driving sales for major account to fill gapsImplemented reductions in amount of excess products designed and produced

2005 - 2006 ~1 yr

Business Manager, Key Account Manager, Marketing Coordinator

1999 - 2005 ~6 yrs

Production Planner

Holeproof
1998 - 1999 ~1 yr
Team & coworkers

Colleagues at Smash Enterprises

Other employees you can reach at smashenterprises.com.au. View company contacts for 35 employees →

1 education record

Jo Prior education

FAQ

Frequently asked questions about Jo Prior

Quick answers generated from the profile data available on this page.

What company does Jo Prior work for?

Jo Prior works for Smash Enterprises.

What is Jo Prior's role at Smash Enterprises?

Jo Prior is listed as Head of Product, Chief Product Officer at Smash Enterprises.

Where is Jo Prior based?

Jo Prior is based in Victoria, Australia while working with Smash Enterprises.

What companies has Jo Prior worked for?

Jo Prior has worked for Smash Enterprises, Global Retail Brands Australia, Albi, The Decor Corporation Pty Ltd, and Everlast Australia Limited.

Who are Jo Prior's colleagues at Smash Enterprises?

Jo Prior's colleagues at Smash Enterprises include Evan Telfer, Smash Ent, Zoey Tan, Jason Harbinson, and Leanne Sisson.

How can I contact Jo Prior?

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What schools did Jo Prior attend?

Jo Prior holds Bachelor Of Arts (Hons), Business And Clothing Studies With Textiles from University Of Nottingham.

What skills is Jo Prior known for?

Jo Prior is listed with skills including Product Development, Marketing, Management, Sales, Business Planning, Product Innovation, Account Management, and Marketing Research.

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