Head Of Product, Chief Product Officer
CurrentLead the team to innovate and bring amazing product for everyday use into everyone’s home here in Australia and around the world.
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Jo Prior is listed as Head of Product, Chief Product Officer at Smash Enterprises, a with 35 employees, based in Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Jo Prior.
Jo Prior previously worked as Electrical Product Developer & Buyer at Global Retail Brands Australia and Head Buyer Kitchenware at Albi. Jo Prior holds Bachelor Of Arts (Hons), Business And Clothing Studies With Textiles from University Of Nottingham.
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Over the course of nearly 20 years’ experience driving the commercial performance of wholesale portfolios, I have developed my professional practice to include leadership of national accounts, as well as a more recent focus on the creative elements of category management and product development. In each of my roles I have left a legacy of larger and more profitable portfolios, and also transformed business relationships and new national accounts. Initially a National Business Manager looking after major Australian brands, I grew each through all through promotional activity and increased presence, leading to a promotion as Category Manager.As Category Manager I led product development and management, transforming the category in terms of reach, range, brand presence and commercial performance, leading the brand to win competitive awards. I have also turned around an underperforming line, which is how a hero line item for the category and the broader business.
Listed skills include Product Development, Marketing, Management, Sales, and 19 others.
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A career timeline built from the work history available for this profile.
Australia
Lead the team to innovate and bring amazing product for everyday use into everyone’s home here in Australia and around the world.
Australia
Introduced, curated, developed bought and launched Small Electrical Appliances for Baccarat.
Melbourne, Victoria, Australia
Leading a team to curate and develop on trend and functional kitchen ware from gadgets to small electrical appliances for the Australian market. International and own brands.
Preston, Melbourne
Accomplished Brand Manager and Kitchenware Buyer.Work with a host of international brands where relationship building is key and communication vital.Building Brands and Brand strategy to maximize potential sales, sharing information and developing brands to ensure growth in our market place.Product develop and buy for our internal kitchenware brands, creating packaging, styling and photography. Experienced in all areas of Buying, Product development, Stock management and SalesI really enjoying looking at all areas both creatively and analytically. Working out the best strategic way to go forward. Finding new Brands that fit and will work with our portfolio. Seeing my products in retail and selling.
Scoresby
Responsible for managing lunch and Hydration, Coolers, Baby and Cleaning categories spanning over 200 active skus and over 100 seasonal skusWon role of Category Captain Introduced new speciality products into category from concept to launchDrive NPD, creative input and project managing new product design end-to-endAchieved significant category growthRelaunched realseal kitchen containers as match-upsConduct consumer research for all new product conceptsMaintain detailed knowledge of local and international trendsSet retailer pricing, manage product lifecycleDrive incremental sales initiativesCategory reviews, buyer presentations, retail ranging strategy'sCoordinated communication materials across catalogues, POS material and newslettersLiaise with offshore manufacturers
Scoresby
Managed high value accounts for business including Coles, Kmart and SpotlightGrew major subcategories substantially, with performance uplifts Developed and introduced promotional packs driving incremental growthImplemented business plansCategory reviews, buyer presentations, retail ranging strategy's
Contributed to strategy development and execution as key member of Senior Management Team Led Australian and New Zealand sales divisionOversaw National Account Managers and sales support staffImplemented business plans and national account objectivesManaged largest national accountsIncreased sales considerably Won new accounts with leading retailers, thanks to quality value propositionIncreased Back to School Lunch sales significantly
Headed up leading apparel accountsHandled significant portion of national salesOverachieved budget for account considerably Evened split between menswear and womenswear from, resulting in brand growth Formulated strategic business plan with product mix to regain businessOversaw strategic analysisSet clear briefs to design to develop new opportunities to fill sales gaps Developing other Account Managers
Led budgeted sales across major accountsDrove performance across success metrics, particularly sales and stock-turns Mentored new team to become high-performing unit Recovered lost business through rebuilding relationships Executed benchmarking matrix in China Streamlined company vendor management practices Instigated new promotional event, driving sales for major account to fill gapsImplemented reductions in amount of excess products designed and produced
Other employees you can reach at smashenterprises.com.au. View company contacts for 35 employees →
Evan Telfer
Colleague at Smash EnterprisesMelbourne, Victoria, Australia
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Smash Ent
Colleague at Smash EnterprisesPune, Maharashtra, India
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Zoey Tan
Colleague at Smash EnterprisesGlen Waverley, Victoria, Australia
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Jason Harbinson
Colleague at Smash EnterprisesGreater Melbourne Area, Australia
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Leanne Sisson
Colleague at Smash EnterprisesGreater Melbourne Area, Australia
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Michelle Monaghan
Colleague at Smash EnterprisesBentleigh, Victoria, Australia
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Kylie Davis
Colleague at Smash EnterprisesGreater Melbourne Area, Australia
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Adrian Rau
Colleague at Smash EnterprisesGreater Melbourne Area, Australia
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Stefan Kursidim
Colleague at Smash EnterprisesSt Albans, England, United Kingdom
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Sally Turno
Colleague at Smash EnterprisesGreater Melbourne Area, Australia
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Quick answers generated from the profile data available on this page.
Jo Prior works for Smash Enterprises.
Jo Prior is listed as Head of Product, Chief Product Officer at Smash Enterprises.
Jo Prior is based in Victoria, Australia while working with Smash Enterprises.
Jo Prior has worked for Smash Enterprises, Global Retail Brands Australia, Albi, The Decor Corporation Pty Ltd, and Everlast Australia Limited.
Jo Prior's colleagues at Smash Enterprises include Evan Telfer, Smash Ent, Zoey Tan, Jason Harbinson, and Leanne Sisson.
You can use AeroLeads to view verified contact signals for Jo Prior at Smash Enterprises, including work email, phone, and LinkedIn data when available.
Jo Prior holds Bachelor Of Arts (Hons), Business And Clothing Studies With Textiles from University Of Nottingham.
Jo Prior is listed with skills including Product Development, Marketing, Management, Sales, Business Planning, Product Innovation, Account Management, and Marketing Research.
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