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My first big career leap was with a company focused on transforming residential electrification. The work was fast-paced and ambitious, but our impact was worth every challenge. Every day, I felt energized knowing we were reshaping how people connect with products that make a difference.What I learned in that role has stayed with me:𝘐 𝘧𝘭𝘰𝘶𝘳𝘪𝘴𝘩 𝘪𝘯 𝘵𝘦𝘢𝘮𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘯 𝘐 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘥𝘳𝘪𝘷𝘦 𝘵𝘩𝘢𝘵 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘴 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳.Here’s what excites me most about product marketing:- The art of merging market insights with customer needs to create go-to-market strategies that drive growth.- Those “light bulb” moments when I uncover key customer insights that fuel messaging and positioning that make products resonate.- The energy of collaborating across teams to bring a product launch to life, from concept to execution.- The balance between quantitative analysis and creative storytelling, finding data-backed insights that shape compelling, customer-centered campaigns.I have experience in the food and beverage and tech industries and adapt quickly to new fields. With a unique mix of strategic thinking and hands-on execution, I’m excited about exploring a new challenge.If you know of a remote product marketing role in a company with a mission to make an impact, I’d love to hear about it. Or, if you’re up for chatting about storytelling or the art of connecting with audiences, let’s connect!
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Consumer Marketing SpecialistChargepoint Jan 2022 - Sep 2024Honolulu, Hawaii, United States• Managed cross-functional projects with Engineering, Product, and Marketing teams to launch new products, creating campaign briefs that led to a 52% YoY sales increase.• Led customer review collection on ChargePoint’s web store and post-purchase email campaigns, increasing reviews and providing valuable product insights• Conducted customer surveys with 2,500+ responses, refining messaging and improving brand positioning through targeted buyer personas.• Revitalized post-COVID advertising strategy with A/B testing, boosting engagement and refining product messaging for greater relevance.• Managed a $650k consumer marketing budget during manager's leave, ensuring efficient execution of marketing strategies. -
Digital Marketing CoordinatorTorani (R. Torre & Co.) Oct 2018 - Dec 2021233 East Harris Avenue• Partnered with internal and external teams to optimize product page content on Amazon and Walmart, coordinating digital assets for go-to-market (GTM) strategies and delivering insights via monthly reports.• Led the redesign of the company website, resulting in a 20% increase in total users and a 43% boost in organic traffic.• Managed user testing and deployed website, landing page, and email updates, driving a 32% increase in email traffic and 22% increase in website traffic within two months.• Transformed email strategy through A/B testing of visuals and content, resulting in a 52% revenue increase year-over-year.• Spearheaded content audits and updates, ensuring alignment with SEO best practices and brand guidelines, improving content quality across all platforms. -
Marketing AssistantShots Studios Jun 2016 - Feb 2018San Francisco, California• Increased social media viewership by 50% through analysis and optimization of client accounts.• Developed and executed the company’s first social media strategy, growing the audience to over 27 million subscribers across YouTube, Instagram, and Facebook.• Beta-tested YouTube’s Community tab, implementing strategies that generated 400,000 weekly likes and comments, while providing regular KPI reports for top creators and executives.
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InternshipKtm Services Jun 2015 - Sep 2015Honolulu, Hi• Produced and distributed merchandise to fulfill over 70 orders daily• Slashed production time by 20% by redistributing workload and workforce • Processed and filed orders for over 10 customers deliveries weekly
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Desk ReceptionistHouse Of Photography, Inc. May 2014 - Aug 2014Honolulu, Hawaii• Processed photo transactions of over 60 customers daily• Scheduled and maintained appointment information • Supported photographers at offsite shoots, coordinating over 200 customers per event
Jordan Lam Skills
Jordan Lam Education Details
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Entrepreneurship And Innovation
Frequently Asked Questions about Jordan Lam
What is Jordan Lam's role at the current company?
Jordan Lam's current role is Product Marketer | GTM | Customer Insight | Product Marketing Alliance Certified.
What is Jordan Lam's email address?
Jordan Lam's email address is jl****@****ani.com
What is Jordan Lam's direct phone number?
Jordan Lam's direct phone number is +180895*****
What schools did Jordan Lam attend?
Jordan Lam attended University Of San Francisco.
What skills is Jordan Lam known for?
Jordan Lam has skills like Youtube Channel Development, Data Analysis, Leadership, Marketing, Market Research, Research, Product Development, Online Marketing, Teamwork, Startups, Microsoft Excel, Youtube Analytics.
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1intersystems.com
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3aol.com, tmfin.com, tmfin.com
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Jordan Lam
Computer Information Systems, Bs | Student At W. P. Carey School Of Business | Arizona State UniversityGilbert, Az -
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