Led and managed all marketing activities across four locations, ensuring brand consistency and market presence. Developed and implemented comprehensive marketing strategies to drive brand awareness and sales growth. Analyzed market trends and consumer behavior to inform and adjust marketing campaigns.

Managed and curated content for Instagram, TikTok, and Facebook account while monitored social media analytics to evaluate the success of campaigns and adjusted strategies for improved performance.Directed the public relations strategy, enhancing the sorority's image and visibility on campus and in the community.Created and distributed press releases, newsletters, and other PR materials to effectively communicate the sorority's events and initiatives.

Collaborated with the design team to create engaging and visually appealing layouts for books and promotional materials. Conducted quality checks and provided feedback on design drafts to enhance visual appeal and consistency.