Solely responsible for all marketing efforts from vision, strategy & execution for four premium agavebrands: Severo Tequila, Fiero Tequila, Chinaco Tequila, Convite Mezcal.• Develop the long-term agave portfolio strategy and approach.• Craft compelling, differentiated brand and product stories for each of the four current agave brands.• Develop and execute strategic consumer and trade marketing programs.• Drive growth and build brand equity across the agave brands including 10x social following growth.• Develop briefs for agencies and project manage agency execution (PR, Social, Experiential).• Develop advertising strategy and national campaigns.• Responsible for brand budgeting and billing.• Responsible for agave innovation and existing brand renovation strategy.• Partner with Finance to optimize agave brand P&Ls.• Partner with Sales to hit volume goals for 2x sales growth.• Develop penetrating insights for stakeholder audience segments (consumer, trade, distributor,internal sales) that lead to breakthrough strategy and activation models.• Produce a relevant content engine (social, influencer, entertainment, industry) for all four brands.• Create brand events and incentives aimed at creating brand awareness and encouraging consumer,trade, media, advocacy through memorable experiences.• Coordinate and host trade & press/trade trips to Distilleries in Mexico.• Apply deep commercial experience to develop and execute optimal channel, customer, control/chain,and on-premise programs, tools and tactics.Create engaging content and host brand events to elevate consumer and trade awareness, contributing to a 40x increase in digital following.Conceptualize brand’s first-ever owned experiential tour with the creation of the Fiero Fire Taco Truck serving tacos and spicy Fiero cocktails across the country.

Responsible for all marketing and communications efforts for this new better-for-you CPG start-up.• Spearheaded all brand marketing including digital, social, experiential, creative and CRM.• Spearheaded all communication strategies including public relations and influencer campaigns.• Built entire marketing team including defining roles, recruiting, hiring and managing:• Social Media, Public Relations, Field Marketing, Graphic Design, Web Development• Developed multi-channel marketing campaigns including organic/paid social, digital, influencer etc.• Lead brand refresh including new brand architecture, new logo, new packaging etc.• Strong understanding of category including overall competitive framework and brand landscape.• Analyzed sales, market and consumer data to support marketing strategies.• Lead consumer insights, A/B testing and other data-driven lifecycle marketing strategies.• Built strategic partnerships with external public relations & marketing agencies.• Launched e-commerce website, subscription model, food delivery platforms, frozen fulfillment.• Worked directly with Founder/CEO to accomplish company objectives.• Contributed to company’s exponential 3x sales growth & grew social/digital following more than 10x.

Managed brand marketing, as well as, public relations and strategic partnerships for the brand.• Spearheaded multi-channel marketing campaigns and designed brand collateral.• Managed packaging redesign and weight out to maximize profit margin.• Developed brand voice and maintained brand integrity across all platforms.• Developed brand messaging and brand story for all product innovation including Jerky, Bar and Stick.• Managed brand communications and media relations to improve brand awareness and drive velocity.• Managed relationship with marketing agency and public relations agency.• Concepted and managed influencer program with micro/macro influencers for social/digital content.• Managed long-term celebrity influencer partnerships with Team KRAVE athletes:• Michael Phelps, Carli Lloyd, Vernon Davis, Jillian Michaels, Meb Keflezighi• Managed Olympic sponsorship with USOC/Team USA for Rio 2016 and Pyeongchang 2018.• Spearheaded brand media event with Phelps in Rio 2016 garnering millions of impressions.• Spearheaded external partnerships, such as, Susan G Komen Breast Cancer Foundation.• Company’s first cause-related marketing partnership for the Pink Peppercorn flavor launch.• Donated 10% of sales for 1 year attaining 3x sales projection of sku.• Contributed to company’s 3x sales growth year over year.

Maximized brand awareness of Bacardi USA, Brown Forman, Remy Cointreau USA portfolios viaeffective marketing, sponsorships, account management, customer service, brand promotion,negotiation and communication that achieved company and supplier objectives.• Conceptualized unique marketing programming, sponsorship opportunities and POS development.• Managed execution of field marketing events from beginning to end.• Ensured each brand’s messaging and communications strategy was consistent among all accounts.• Developed unique promotional brand collateral for accounts.• Grew sales/loyal consumer base in the SF market by 25+%.• Awarded National Brand Development Manager of the Year 2012.• Best of the West Finalist 2013.• Awarded Brand Development Manager of the Month for multiple months.• Awarded Brown-Forman Tequila incentive to Brazil in 2014 by attaining a 130% volume.

Founder of instantly slimming line of active wear for women. Spearheaded product design, branding, packaging, production, influencer / ambassador partnerships, financial planning, logistics/operations, consumer relations, marketing, public relations, POS development, e-commerce/DTC, partnerships, events and sales.• Self-funded and grew $2k investment to a high six figure company.• Founder featured as one of seven entrepreneurs in Oprah Magazine article ‘Do What You Love.'• Brand featured in trade magazines: SELF, Yoga Journal, Fitness, Shape and many more.• Official workout gear of the Dallas Cowboys Cheerleaders.

Founder of full-service events, marketing and staffing agency working with companies to build brand development via promotions, events and field marketing in both on/off premise.Clients include: Bacardi, Grey Goose, Bombay Sapphire, Cazadores, adidas, Puma, Gold Toe, Stonyfield Farms, Picture People, Cadillac, The Macallan, X-Rated Fusion Liqueur, Irish Mist, Agavero Tequila, Wines of Chile, SKYY Infusions, Cabo Wabo Tequila, 1800 Ultimate Margarita, BP/Ford, Bass Beer, Chivas Regal, Glenlivet, Chivas Regal, Vox Vodka, Knob Creek, The Dalmore and El Tesoro

Launched West Coast HurryDate Speed-dating company. Responsible for securing venues and maintaining these relationships. • Planned, coordinated, promoted and hosted events for 50-75 young urban professionals per event.• Hired, trained and managed other hosts. • Served as consumer relations/face of the brand for NorCal clients. • Grew market over 600%. • Negotiated lucrative wine, spirits and CPG sponsorships for each event.

Responsible for US and Canada direct mail marketing strategy, execution and measuring results. • Coordinated and executed marketing strategies with merchandising, advertising and finance teams.• Developed targeted seasonal campaigns with an average circulation of 1MM.• Launched the Banana Republic LUXE credit card and benefits program for top tier customers.

Selected as one of 20 participants for this intensive executive training program. • Worked in all four facets of retail (marketing, merchandising, production and planning) during rotations in all three brands including GAP, Banana Republic and Old Navy.• Presented projects to VP’s and CEO.

Responsible for Gap Outlet Women’s Woven business. • Developed, assorted and edited apparel line to effectively execute concept for each season. • Worked closely with visual team on product placement in stores and planning team on buy quantities and seasonal plans. • Managed $40MM in annual retail volume.

Supported the Men’s Merchandising team. Communicated with production agents in Asia on daily basis during the PO process while navigating POs through the pipeline. Key contact for distribution centers.