Melissa "Mj" Jordan Email & Phone Number

Chicago, Illinois, Us

My teams include:Field Marketing ABM & Executive ProgramsChannel MarketingInternational Marketing

Raleigh, North Carolina, Us

I lead several teams including:* Lifecycle Marketing - focused on retention and expansion marketing programs across all customer segments, at scale. * Integrated Customer Marketing - focused on enterprise customer growth * Freemium/ Product Led Growth Marketing - focused on acquisition, adoption and conversion of Pendo Free customers.

Raleigh, North Carolina, Us

I build, lead, and am constantly evolving a team of marketers responsible for defining and driving our customer expansion strategy - designing programs aligned to customer size, lifecycle and value to the organization. I believe that the relationship we have with our customers is our most important differentiator in the market and my team stewards this relationship across our community, retention, expansion and advocacy programs.I build innovative, integrated campaigns working cross-functionally to achieve expansion revenue and lead commitments to the sales organization. I'm always thinking about how we activate our most passionate users to help us sell more Pendo, with advocacy programs aligned to referrals, customer testimonials, event speakers, and wide scale customer surveying to capture defensibility content for sales enablement. I believe the best case studies are created when you make the customer the hero of their own story. It's not about your product, it's about the outcome to their organization and end users.I know that community is the bedrock of a customer marketing strategy and is a critical channel for deal acceleration with prospects and the retention and expansion of relationships with current customers. My team oversees our user conference, user groups, and customer education events. I eat, sleep and breath customer love! I've built compelling ABM-focused programs for Enterprise accounts to grow awareness of our brand and create revenue pipeline.My best friends are sales and success leadership. We work in partnership to ensure that the campaigns my team runs compliment and amplify their retention and revenue efforts. I love growing people. Mentoring, managing and investing in the people that work for me and with me. Culture is critical and building a team based on trust and autonomy is paramount.

I work hand in hand with product marketing, the Zendesk content team, and global field marketing to design and launch integrated marketing campaigns focused on growing our awareness and sales opportunities in upmarket accounts. I manage relationships with 3rd contact vendors as well as act as superuser in multiple internal and external database tools to build highly targeted, net new contact intelligence.I write external email copy, build marketing resources for our global teams, and engage our shared services to create custom landing pages, webinars, videos, blog posts, and whitepapers to engage enterprise decision makers.I work directly with our regional marketing teams across the globe to customize and localize our content and messaging.My campaigns include a multi-touch outreach strategy that includes digital advertising, email outreach, direct mail, and targeted event invitations.

I build innovative, eye catching campaigns to help fill our lead funnel and accelerate sales pipeline. My campaigns evoke emotion, elevate our brand among the noise of our competitors, and generate authentic dialogue between our customers, prospects and sales teams. My multi-touch programs are tailored to target customer segments (Current install base and net new prospects), specific industries, and sales pain points (previous opportunities that have gone dark, account intelligence, re-engaging unmarketable contacts in our database, and new customer on-boarding) I utilize interesting Zendesk customer stories, interactional direct marketing, and tailored micro-site content. In FY16, my programs drove over $400k monthly renewable revenue in net new opportunity pipe for the AMER sales team. In addition to my campaign strategy role, I also lead a logistics team of five, who support the greater AMER field marketing team with responsibilities around sales communications, regional user groups, campaign success tracking, and trade show logistics.

Fostering a strong partnership with my sales leadership and their field teams is the most important part of my role.I research, strategize and launch regional campaigns targeting Enterprise prospects and create qualified leads, pipeline acceleration, brand awareness and current customer expansion opportunities. I act as a mini CMO to the east region, utilizing customer data, regular feedback from my sales team, and key industry research, so that I can adjust marketing tactics and respond to the nuances of region-based marketing. I plan and produce regional activities for multiple customer segments and audiences including: executive dinners, technical trainings, partner events, happy hours, regional user groups, appointment setting campaigns, targeted mailers, phone and email campaigns, pre-event outreach strategy, post event lead nurture, management of trade show logistics, and industry thought leadership events.I'm accustomed to carrying a qualified lead quota each quarter and plan my regional programs and budget to support my lead commitments to sales. I report monthly on campaign success and influence to my sales and marketing leaders and participate in quarterly, results-driven QBRs. I help research and build industry specific marketing campaigns including events and multi-channel outreach campaign.I utilize internal CRM systems and input from my sales team to understand our lead funnel and quarter pipeline. I create sales tools to support our marketing campaigns including writing call scripts, campaign overviews, multi-channel outreach calendars, hosting kickoff meetings, and keeping our sales portal up to date. I am flexible and dynamic - willing and able to roll up my sleeves and tackle the most tactical of tasks as well as build and execute data driven, strategic marketing plans.I like to problem solve and find innovative ways to improve our engagement processes and customer experience.

Cary, Nc, Us

Develop and execute comprehensive marketing plan for 500+ attendee, executive, thought-leadership event.Project manage internal sub-team to determine appropriate session topics and content at the event. Manage internal communication around content, speaker/customer nominations, and finalizing of agenda. Build and execute a targeted, interactive email campaign to drive event attendance. Utilizing CXA web data, internal database pulls and previous year’s email campaign metrics to improve open and registration rates and reduce opt outs and registration abandonments. Build a global communications plan around the event to drive awareness, engagement, and participation by internal sales and support teams. This includes creating robust sales tools and resources, launching a registration contest between internal executives and their teams, and writing, recording and editing vine-style videos about the event to share on internal social media & communication channels.Build content for and manage the execution of our event social media app. Including onsite attendee support, gamification, and event communication through the app. Plan, write and execute all social media strategy for the event. Core team member on the launch of a new academic focused product offering. Built and executed launch marketing plan at our largest corporate event. Responsible for project managing a 300+ person academic event, demo hall presence, social media and on-site awareness activities, and lead generating activities for future product related engagement. Provide field marketing support for our Customer Loyalty and Retention sales organization, including in-house user group logistics support, management of logistics for on-site customer events, development of LinkedIn outreach campaigns and targeted email campaigns to current customers. Launched and manage corporate Instagram channel

Raleigh, Nc, Us

Work with outside sales organization to develop and execute marketing tactics to assist in the upsell/cross sell within enterprise accounts on the East coast and Canada.Manage marketing relationship and discretionary funding with 14 key channel partners in the NorthEast and Canada. Responsible for managing and executing against a regional sales marketing budget. Collaborate with internal sales, channel, and product marketing teams to drive revenue and support corporate marketing initiatives. Responsible for coordinating and executing local and regional events including trade showsponsorships, product road shows, lab styles technical trainings, and executive events.

Raleigh, Nc, Us

Built marketing programs for the sales team focused on the individual product and messaging needs of various customer segments.Planned and executed North America marketing plans for Virtualization and Cloud product lines.Managed the development and distribution of sales communication to field team via various outletsincluding an internal sales blog, monthly email newsletter, and sales intranet portal.Responsible for coordinating, executing and tracking local events across the West, Central, North East and Canadian Territories.Localized BU content, programs, and events for our French Canadian customers in Quebec andOntario. Managed the selection, distribution and lead tracking of media buys across major online technical publications.Managed budgets for both regional sales engagement and BU led field marketing programs.

Raleigh, Nc, Us

Managed Red Hat’s marketing engagement and activity with IBM.Developed joint marketing messages and co-branded programs with various teams across the IBMproduct line.Responsible for the management and execution of a quarterly IBM partner marketing budget.Managed our presence and sponsorship of all IBM partner and customer focused events across North America. Tracked and distributed program results, best practices, and key wins of joint IBM marketing activities within both organizations.

Raleigh, Nc, Us

Maintained and updated the Redhat.com Independent Software Vendor catalog of supportingapplications. Responsible for approving and on boarding new ISV applicants into the Red Hat Ready partnerprogram.Managed Monthly ISV partner newsletter. Developed and executed regional ISV Partner day activities, education and marketing programs.