Melissa "Mj" Jordan Email & Phone Number

Chicago, Illinois, US

My teams include:Field Marketing ABM & Executive ProgramsChannel MarketingInternational Marketing

Raleigh, North Carolina, US

I lead several teams including:* Lifecycle Marketing - focused on retention and expansion marketing programs across all customer segments, at scale. * Integrated Customer Marketing - focused on enterprise customer growth * Freemium/ Product Led Growth Marketing - focused on acquisition, adoption and conversion of Pendo Free customers.

Raleigh, North Carolina, US

I build, lead, and am constantly evolving a team of marketers responsible for defining and driving our customer expansion strategy - designing programs aligned to customer size, lifecycle and value to the organization. I believe that the relationship we have with our customers is our most important differentiator in the market and my team stewards this.

I work hand in hand with product marketing, the Zendesk content team, and global field marketing to design and launch integrated marketing campaigns focused on growing our awareness and sales opportunities in upmarket accounts. I manage relationships with 3rd contact vendors as well as act as superuser in multiple internal and external database tools to.

I build innovative, eye catching campaigns to help fill our lead funnel and accelerate sales pipeline. My campaigns evoke emotion, elevate our brand among the noise of our competitors, and generate authentic dialogue between our customers, prospects and sales teams. My multi-touch programs are tailored to target customer segments (Current install base and.

Fostering a strong partnership with my sales leadership and their field teams is the most important part of my role.I research, strategize and launch regional campaigns targeting Enterprise prospects and create qualified leads, pipeline acceleration, brand awareness and current customer expansion opportunities. I act as a mini CMO to the east region.

Cary, NC, US

Develop and execute comprehensive marketing plan for 500+ attendee, executive, thought-leadership event.Project manage internal sub-team to determine appropriate session topics and content at the event. Manage internal communication around content, speaker/customer nominations, and finalizing of agenda. Build and execute a targeted, interactive email.

Raleigh, NC, US

Work with outside sales organization to develop and execute marketing tactics to assist in the upsell/cross sell within enterprise accounts on the East coast and Canada.Manage marketing relationship and discretionary funding with 14 key channel partners in the NorthEast and Canada. Responsible for managing and executing against a regional sales marketing.

Raleigh, NC, US

Built marketing programs for the sales team focused on the individual product and messaging needs of various customer segments.Planned and executed North America marketing plans for Virtualization and Cloud product lines.Managed the development and distribution of sales communication to field team via various outletsincluding an internal sales blog.

Raleigh, NC, US

Managed Red Hat’s marketing engagement and activity with IBM.Developed joint marketing messages and co-branded programs with various teams across the IBMproduct line.Responsible for the management and execution of a quarterly IBM partner marketing budget.Managed our presence and sponsorship of all IBM partner and customer focused events across North.

Raleigh, NC, US

Maintained and updated the Redhat.com Independent Software Vendor catalog of supportingapplications. Responsible for approving and on boarding new ISV applicants into the Red Hat Ready partnerprogram.Managed Monthly ISV partner newsletter. Developed and executed regional ISV Partner day activities, education and marketing programs.